How to build a brand around principles. How to create a cult-like following. Why we need to talk about the massive gender-based funding gap w/ Ellen Chen Decoded with Ryan Pallotta

Ellen Chen is the Co-Founder of Mendocino Farms—an LA-based fast-casual sandwich chain with an almost cult-like following. TPG acquired Mendocino Farms in 2017.

Since stepping away from day-to-day operations in 2020, Ellen has worked hard to support female-led start-ups through mentorship and investing.

In our inspiring podcast, Ellen talks about safeguarding Mendocino Farms' culture through a time of explosive growth. She explains the importance of having conversations about the incredible disparity between male and female founders seeking investors and describes the practical steps she takes to redress it.