25 episodes

The Promo Marketing Podcast brings you firsthand interviews and thought-provoking conversations with some of the $23 billion promotional products industry's biggest names. Hosts Sean Norris and Brendan Menapace offer witty, informative and concise takes on developing stories and ongoing trends.

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    • Business

The Promo Marketing Podcast brings you firsthand interviews and thought-provoking conversations with some of the $23 billion promotional products industry's biggest names. Hosts Sean Norris and Brendan Menapace offer witty, informative and concise takes on developing stories and ongoing trends.

    Live From Las Vegas: Promotional Products Trends at PPAI Expo 2020

    Live From Las Vegas: Promotional Products Trends at PPAI Expo 2020

    This week, the Promo Marketing Podcast comes to you direct from the show floor at PPAI Expo 2020! Jodie Schillinger of Maple Ridge Farms, Karl Johnson of iClick and Brandon Brown of SnugZ USA stopped by to talk product trends, Vegas must-do's and much more...

    • 19 min
    FLEXcon's Jodi Sawyer on Micro-Brands, a Big Print and Promo Sales Opportunity

    FLEXcon's Jodi Sawyer on Micro-Brands, a Big Print and Promo Sales Opportunity

    Micro-brands present a potentially huge sales opportunity for distributors, and FLEXcon's Jodi Sawyer joined the show to explain what they are, where to find them and how to get your foot in the door. Plus, Sean and Brendan recap PRINTING United and discuss PETA's eye-catching holiday sweater, Dunkin's hit holiday merch and more...

    • 35 min
    Animal Shelter Director Heather Achenbach on Branded Merch Ideas for Small Nonprofits, Why Online Pop-Up Shops Are a Great Idea

    Animal Shelter Director Heather Achenbach on Branded Merch Ideas for Small Nonprofits, Why Online Pop-Up Shops Are a Great Idea

    When we last talked to Heather Achenbach, executive director for a small nonprofit animal shelter, she was gearing up to launch a two-week online pop-up shop selling branded merchandise to help raise funds. Heather joined the show to tell us how it went, what she looks for as a merch-buyer and why online pop-ups are a great option for organizations like hers...

    • 27 min
    Grossman Marketing Group's Ben Grossman on SwagCycle, Promo's Coolest New Service for Brands

    Grossman Marketing Group's Ben Grossman on SwagCycle, Promo's Coolest New Service for Brands

    Ben Grossman of Grossman Marketing Group joined the show to talk about SwagCycle, a new sustainability program we're honestly pretty excited about. Ben told us how it went from idea to reality and gave us some real-life examples of big-name brands that have already participated. Plus, Sean and Brendan discuss a new merch-selling feature from Facebook and issue an important alien-related correction...

    • 31 min
    Meridian's Jake Chanson on Sustaining Double-Digit Sales Growth, Making Things Easy for Customers, BizTech and More

    Meridian's Jake Chanson on Sustaining Double-Digit Sales Growth, Making Things Easy for Customers, BizTech and More

    Meridian clocked in at No. 10 on our 2019 Fastest Growing Distributors list with 44 percent year-over-year promo sales growth (and five straight years of double-digit growth). We caught up with Jake Chanson, head of business development, to find out what's behind that success. Plus, Sean and Brendan break down the Great Chicken Wars of 2019 as Popeye's new sandwich becomes the viral marketing champ...

    • 30 min
    UnScripted's Bill Petrie and Kirby Hasseman on PromoMBA, Idea-Sharing, Building Community and (of Course) Van Halen

    UnScripted's Bill Petrie and Kirby Hasseman on PromoMBA, Idea-Sharing, Building Community and (of Course) Van Halen

    It's the promo industry podcast crossover event of the century! Bill Petrie and Kirby Hasseman of PromoCorner's UnScripted podcast joined the show to give a sneak peek at PromoMBA, the new education event designed specifically for the working distributor. Plus, we're talking end-buyer takeaways from the Something Inked show in Las Vegas, ranking Heinz' new unholy hybrid sauces and answering the important Van Halen questions...

    • 35 min

Customer Reviews

PrintGuy21 ,

Volume is extremely low

Guys, I enjoyed the podcast, but the volume is extremely low on the last few episodes. Are you “on Mic” or is it across the room?

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