226 episodes

Proof to Product takes you behind the scenes of growing a product-based business. Join us each week as our alumni, speakers and friends share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing. You’ll gather inspiration, learn about new resources, and hear new ways of scaling your creative business.

Proof to Product is hosted by founder, Katie Hunt. Since 2011, Proof to Product has helped thousands of product based business owners get their products on the shelves of retail shops big and small. Find show notes and additional resources at prooftoproduct.com.

Proof to Product Katie Hunt

    • Design
    • 4.9 • 165 Ratings

Proof to Product takes you behind the scenes of growing a product-based business. Join us each week as our alumni, speakers and friends share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing. You’ll gather inspiration, learn about new resources, and hear new ways of scaling your creative business.

Proof to Product is hosted by founder, Katie Hunt. Since 2011, Proof to Product has helped thousands of product based business owners get their products on the shelves of retail shops big and small. Find show notes and additional resources at prooftoproduct.com.

    Feeling Fragmented with Katie Hunt

    Feeling Fragmented with Katie Hunt

    I know 2020 hasn’t been an easy year for any of us so I wanted to share a quick episode with you today about feeling fragmented.  
    This was a vulnerable episode for me to record, because I’m sharing my personal experience of feeling depleted and unfocused.  
    But, having talked with close friends, colleagues, clients and members of my communities -- I know I’m not alone in this.
    People are tapped out.  We’re exhausted. We’re mentally, emotionally and physically drained. 
    Take a listen to hear my experience with feeling fragmented this year and 5 important things to keep in mind as we continue to navigate through this “new normal”. 
    ON TODAY’S EPISODE: 
    A personal story about feeling fragmented How I know I am not alone in this feeling 5 things to keep in mind RESOURCES:
    165 | Gaining Focus and Overcoming Limiting Beliefs with Jessica Eley
    Friends of Proof to Product Facebook group
     
    MEET KATIE: 
    Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.  
     
    CONNECT WITH KATIE:
    Website: prooftoproduct.com 
    Instagram: @prooftoproduct



    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.  
    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.
      SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. 
    WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates.
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    SHARE Be sure to share Proof to Product with all of the product based business owners that you know! 
    ABOUT PROOF TO PRODUCT:
    Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

    • 10 min
    What are 3PLs or Fulfillment Centers with Allen Befort, Givington's

    What are 3PLs or Fulfillment Centers with Allen Befort, Givington's

    Fulfillment has been a hot topic in our Proof to Product communities lately so I wanted to bring on a special guest to chat about how fulfillment works from the 3PL side of things.
    I was joined by Allen Befort of Givington’s, a fulfillment company that pays attention to the small details so you can focus on the bigger picture of your business. Allen jokes that he kind of fell into starting this business with a friend.  Seven years later they’ve seen great success and pride themselves on the relationships they’ve built with their customers and the genuine, personalized experience that they can create with their partners.
    Allen and I covered a lot of ground in this episode and it's rich with information for anyone who may be considering outsourcing their warehousing and fulfillment process. We went over the logistics of working with a 3PL including how to know if you’re ready, technology integrations they have, questions to ask when interviewing fulfillment centers and common pricing models.  We also talk about why it’s critical to build trust and relationships when outsourcing fulfillment.
     
    ON TODAY’S EPISODE:
    What a third party logistics company or fulfillment center does How Allen got into this business The types of companies they usually work with Key indicators that you might want to outsource this part of your business How most of his clients have come to him What you can do to best prepare for outsourcing fulfillment How having barcodes helps to reduce human error How pricing works for fulfillment centers The best platforms for automating the fulfillment process Using 3PLs for marketplace selling Questions you should ask when considering outsourcing Misconceptions that people have when it comes with working for 3PLs How his company works with customers who have bulk, once a month shipments What’s coming next for his business  
    RESOURCES:
    Shopify
    WooCommerce
    WordPress
    Squarespace
     
    MEET ALLEN: 
    Married to Meg, with two cute blonde-haired kids and a third on the way. We live in Fayetteville, AR, an amazing town with a great community of friends. We kind of fell backwards into helping start and build Givington's in 2013 when one of our best friends was launching it and asked if we wanted to come along for the ride. 7 years later...we're still here. Personally, I have a deep love for Chipotle and Tottenham Hotspur soccer.
     
    CONNECT WITH ALLEN:  
    Website: https://givingtons.com
    Instagram: @givingtons
    Facebook: @givingtons
     
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.  
    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.
    SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. 
    WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates.
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    SHARE Be sure to share Proof to Product with all of the product based business owners that you know! 
    ABOUT PROOF TO PRODUCT:
    Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and bu

    • 37 min
    Creating Social Change Through Products & Intentional Business Practices with Betsy Garcia, Bloomwolf Studio

    Creating Social Change Through Products & Intentional Business Practices with Betsy Garcia, Bloomwolf Studio

    Hey friends! I am really excited for you to listen in to today’s episode with Betsy Garcia of Bloomwolf Studio.  Betsy was on her way to medical school when she decided she wanted to pursue the small business life and sell her art. Bloomwolf Studio is a Latina owned & operated illustration and design studio based in Orlando that strives to create change through art and messaging. 
    In this powerful and transparent episode, Betsy and I talk about the mission behind Bloomwolf and how Betsy and her husband Luis actively weave their personal beliefs into their everyday business practices.
    Betsy shares details about developing and expanding her product line, including mistakes they made in their first product runs.
    We also talked about business finances.  At the beginning of 2020, Betsy and Luis set out to increase their annual revenue by 25% and they exceeded this in the first 8 months of the year.  Betsy talks about tools they use to track their financial progress and what they’ve done to pivot their business model to stay on track with these financial goals, despite the pandemic.
    And, we capped off the convo talking about  TikTok.  How she’s using it to promote her brand and products, how she gained 7,500 users in her first month on the platform and what she  does to plan out her marketing for the year.  
    ON TODAY’S EPISODE:
    Why she decided to start a business instead of pursuing medical school How they got started with zero background in business Their process of developing their first products How Betsy decided which products to add into her line Why she’s decided to be more vocal about social issues and the action steps they’re taking Her process for planning out her marketing strategy How she and Luis decided to reach for a 25% increase in annual revenue What they’ve done to pivot this year to stay on track toward financial goals New things they’ve implemented that weren’t in their 2020 plan Where they’re currently at in their revenue goal Tools they use to track their financial progress Her experience with using TikTok for her business  
    RESOURCES:
    Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
    MEET BETSY: 
    Bloomwolf Studio is a Latina owned & operated illustration and design studio based in Orlando, Florida.
    Launched by husband and wife, Luis Sosa and Betsy Garcia, Bloomwolf Studio was started in November of 2015 after Betsy forewent her plans of applying to medical school. With the unwavering support of Luis, and no formal art training, Betsy began illustrating again in the summer of 2015, after not doing so for many years. This period helped renew her passion for art and helped cement her purpose, pushing her to follow her dreams of pursuing art as a career. Since then, thanks to Betsy’s passion and determination and Luis’s continued support, Bloomwolf Studio has evolved into the creative business it is today and has exhibited at national trade shows, participated in hundreds of pop-up markets, and their products are carried in over 400 small shops and boutiques nationwide. Bloomwolf’s small, but mighty team of three is now based in sunny Orlando.
     
    CONNECT WITH BETSY:  
    Website: https://bloomwolfstudio.com
    Instagram: @bloomwolfstudio
    Facebook: @bloomwolfstudio
    TikTok: @bloomwolfstudio
     
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.  
    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.



    SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen

    • 35 min
    Faire Summer Market Recap with Katie Hunt

    Faire Summer Market Recap with Katie Hunt

    Hey friends! Today I want to chat with you about the recent Faire Summer market and share both insights and concerns after leading hundreds of people through what is likely our first of many online trade shows.
    I’m happy to report that our Paper Camp alumni community and LABS members had some strong sales during the show.  Some received a handful of orders, while others secured more than 40 orders in a two day span.  In addition to the cash influx, I was pleased to hear that many in our community received wholesale orders from new stores they had never worked with and many had reorders from past accounts who were reconnecting.
    In this episode I’m walking you through pros and cons of these types of shows, why I’m not a fan of discounting your products to get sales and why you should continue your marketing post-show.
     
    ON TODAY’S EPISODE:
    Benefits of the Faire Summer Market Concerns about the Faire Summer Market Why I don’t like discounting to get sales My reasoning behind why you shouldn’t be overly reliant on a single tool for your business. Why you should continue your marketing efforts beyond any specific show The non-financial benefits of doing a show RESOURCES:
    The Glory Days Co.
     
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.  
    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.
    SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. 
    WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates.
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    SHARE Be sure to share Proof to Product with all of the product based business owners that you know! 
    ABOUT PROOF TO PRODUCT:
    Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

    • 11 min
    How to Take Professional Product Photos with Your Smart Phone with Chaitra Radhakrishna, PinkPot Studio

    How to Take Professional Product Photos with Your Smart Phone with Chaitra Radhakrishna, PinkPot Studio

    Hey friends! With the world being such a visual place, more and more of our customers are relying on product photography to tell them a story. We only have a few seconds to quickly grab our customers’ attention and get them engaged in what we’re selling.
    That’s why in this episode I’m talking with Chaitra Radhakrishna. Chaitra is the founder of PinkPot Studio, a Shopify design and photography studio specifically for product-based business owners. 
    Chaitra shared so much valuable information in this episode about how to nail your product photography. You’ll hear about the 7 different product shots that you can take (and tips on deciding which shots to take). She also shares her 5 step process for taking photos with your smartphone which, spoiler alert: you don’t need to invest in fancy equipment or tools. 
    Be sure to listen with a notebook handy because she gives us so many insider tips on using the “rule of thirds”, apps she recommends for editing photos and her secret formula for editing photos in lightroom: making the whites low, turning the highlights up, going high on shadows and low on blacks. 
     
    ON TODAY’S EPISODE:
    Common mistakes business owners make when it comes to product photography The 7 different product shots all business owners need to know about Her 5 step process for taking product photos with your smartphone Why she recommends shooting on cloudy days What the “rule of thirds” is and why you need to keep it in mind when shooting product shots Her app recommendations for editing photos Chaitra’s opinion on using Lightroom presets What tools she suggests you use in Lightroom instead of presets Her advice on not over editing your photos What services she offers in her business, PinkPot Studio RESOURCES:
    Rifle Paper Co. Instagram
    Bloomwold Studio TikTok
    Snapseed
    Adobe Lightroom
    Free 5 Day Product Photography Course
     
    MEET CHAITRA: 
    Chaitra is the founder of PinkPot Studio, a Shopify design + photography studio for product-based businesses. With over 4 years of experience in web design & development in the software industry, she started her own design studio in 2015 when she moved from India to the United States. New country, new business - it was nerve-wracking, but luckily her business took off and she never looked back. She thrives on helping women entrepreneurs create a bigger visual impact online and grow their businesses through conversion focused Shopify design and product photography. She has been featured and spoken at Alt summit, Craftcation, Snap conference, ConvertKit and Creative market among others.
     
    CONNECT WITH CHAITRA:  
    Website: https://www.itspinkpot.com
    Instagram: @pinkpot.studio
    Facebook: @pinkpotxo
    Pinterest: @pinkpotxo
     
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.  
    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.
     
    SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. 
    WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates.
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    SHARE Be sure to share Proof to Product

    • 37 min
    Running a Business Remotely with Christine Herrin, Everyday Explorers Co.

    Running a Business Remotely with Christine Herrin, Everyday Explorers Co.

    Hey friends! Ever considered what it might be like to run a business remotely? Or even in a completely different country? That’s exactly what today’s guest, Christine Herrin did when she moved to the Philippines for a year while continuing to run her business in the United States.
    Christine has such a cool story and was actually chosen to participate in the Adobe Creative Residency Program in 2016 which is where she initially began building her product-based business, Everyday Explorers Co. 
    Christine and I covered a lot in this episode around what that residency program was like and how she got started in her business. She shares what processes and systems she put in place to run her business while living overseas. She talks about how she leveraged her strong relationship with her manufacturer and outsourced fulfillment while she was abroad. 
    Christine is a member of our PTP LABS community and a Paper Camp alumni.  It’s been so amazing to watch her business grow and evolve.  There’s a lot to learn in this episode -- systems, processes as well as how she created a monthly release cycle for her direct to consumer sales channel Listen in for all her tips!
     
    ON TODAY’S EPISODE:
    Christine’s experience of being chosen to be in the Adobe Creative Residency program How she started working on her business during the residency program What types of products and how many SKUs she has within her business How she merged her scrapbooking and travel interests with the business needs Her process of managing new product releases How she keeps up with discontinuing products with frequent launches How she’s used assets from past stamp kits for new product development What systems and processes she put in place when moving from the U.S. to the Philippines  What it was like working with a fulfillment center and how she decided which one to use How she set up a production schedule for herself Her marketing strategy for the one-month release cycle of products Why she feels like product makers shouldn’t be afraid to innovate and push beyond “industry standards” What’s coming next with Christine and Everyday Explorers Co. For full show notes and resources, head to: bit.ly/PTPEp170
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.  
    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.
    SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. 
    WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates.
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    SHARE Be sure to share Proof to Product with all of the product based business owners that you know! 
    ABOUT PROOF TO PRODUCT:
    Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week

    • 36 min

Customer Reviews

4.9 out of 5
165 Ratings

165 Ratings

Bangs&Teeth ,

Wonderful Podcast For Creativeprenuers

An outstanding podcast for any small product-based business that is interested in scaling to wholesale or expanding your product line.
This podcast is my go to podcast when I fold and sleeve greeting cards!

JessCreatives ,

Every business owner needs this podcast!

I love how Katie dives deep into actionable tips and strategies for business owners. This is a must-listen for online business owners!

Clarisse Gomez ,

Awesome Podcast!!!

Katie, host of the Proof to Product podcast, highlights all aspects of business and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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