Propel On Purpose Podcast Anyelis Cordero, Your HR Business Bestie

Hello Business Besties! In 2024, Anyelis joined the Jefa in Training community as a way to share space with other Latina entrepreneurs and feel supported in her business (especially while navigating personal challenges).  Being with other Jefas sparked the idea for a new segment to the podcast that focuses on Latina entrepreneurs - we’re calling it the Empresarias segment for now.

In this inaugural segment episode, Anyelis is joined by the amazing Ashley K Stoyanov Ojeda, author of Jefa in Training: The Business Start Up Toolkit for Entrepreneurial and Creative Women. Ashley is also a business strategist and speaker whose mission is to help underrepresented changemakers grow businesses and create impact. Together, they discuss how entrepreneurship is the great equalizer for Latinas who would otherwise be the lowest paid among all women if they were workforce employees.

Ashley shares her entrepreneurial journey, what led her to write her one of a kind book, money wounds & she’s healed them, and how to build the kind of confidence in your expertise that can generate $30K+ in a month.  

Though this segment is for Latina entrepreneurs, anyone can benefit from this authentic conversation about the entrepreneurial journey! 

Remember, though entrepreneurship can feel lonely and leading people can feel so challenging, you don’t have to do it alone., you don’t have to do it alone. Let’s POP!

 

KEY POINTS:


Entrepreneurship is the great financial equalizer for Latinas 
Sharing our stories and unique experiences is the secret sauce to positioning ourselves as thought leaders & experts
Wherever you’re stuck in your personal life will likely show up in your business therefore increasing our emotional self-aware is a critical part of raising our EQ
Building community and nurturing relationships is the key to sustainably growing a business

 

QUOTABLES:

“If I need to make more money for a certain target that I need, for example, $30K to fix my pool, I know that I can launch XYZ thing and not be worried about people buying them or people hiring me, and that’s an opportunity you don’t have without entrepreneurship.” - Ashley

“We can be the first ones to build generational wealth and do that in a healthy way…I want to empower more Latina business owners to elevate their emotional intelligence so that they can make the best hiring decisions and more effectively manage lead other people and be able to execute on their big vision.” - Anyelis

 

RESOURCES

If you’re a Latina entrepreneur, Ashley and Anyelis have collaborated on a special webinar for you! Tune in tonight, Wednesday, May 8th, 2024 at 7PM EST to “Elevate Your Emotional Inteligencia as an Entrepreneur.”  Here’s the link to: REGISTER

 

If you’re tuning in after this date, please reach out to us for a replay/recap at hola@propelonpurpose.com. 

 

CONNECT

Follow Ashley K. Stoyanov Ojeda

IG | @ashleykstoyanovojeda 

LinkedIn | linkedin.com/in/ashleykervabon

Website | https://ashleykstoyanovojeda.com

Buy the Book | Jefa in Training

 

Follow Propel On Purpose on social:

IG | @propelonpurpose

FB | facebook.com/propelonpurpose

LinkedIn | linkedin.com/in/propelonpurpose

 

Follow POP’s Founder, Anyelis Cordero on social media:

IG | @anyeliscordero.mhrm 

LinkedIn | linkedin.com/in/anyeliscordero

Hello Business Besties! After being in hibernation mode throughout the winter and hitting pause on this podcast as well as showing up consistently in social channels, Anyelis is back to share how she’s managed entrepreneurship while navigating some personally challenging times.

 

This season of the podcast will focus on Emotional Intelligence - what it is, why it matters in business, tools & practices to raise our EQ and more.  Tune into this deeply vulnerable episode to gain key pearls to help you navigate personal challenges while running a business.

 

Remember, though entrepreneurship can feel lonely and leading people can feel so challenging, you don’t have to do it alone. Let’s POP!

 

KEY POINTS:


Being in business is a long game; it’s ok to pause, pivot and/or slow down on your big goals in the short term in order to keep growing in the long term
Personally challenging times are charged with many different emotions and if we are not self-aware and process these emotions it can negatively impact how we show up in business and in how we lead
Instead of bottling up emotions and pushing through, we can incorporate simple, self-care rituals that help us feel better so we can lead more effectively

 

QUOTABLES:

“We tend to define resilience by our ability to overcome difficult challenges, when sometimes resilience is simply about surviving and in order to survive we have to protect ourselves and protection might come in the form of doing less in the moment in order to do more later on.”

“Wherever you are in your personal and business journey, remember that you’re not alone and this too shall pass.”

 

 

RESOURCES

Are you experiencing some "issues" with your team? Perhaps you're hiring and can't seem to find the right employees? Does your people management process feel chaotic? Many small businesses will DIY their human resources processes and then feel the impact of not having worked with an expert to establish a solid foundation. Don't worry - we can help! Schedule a free 25min HR Consultation so we can recommend the right solutions for your business:  https://calendly.com/propelonpurpose/hrconsultation

 

 

CONNECT

Follow Propel On Purpose on social:

IG | @propelonpurpose

LinkedIn | linkedin.com/in/propelonpurpose

 

Follow POP’s Founder, Anyelis Cordero on social media:

IG | @anyeliscordero.mhrm 

LinkedIn | linkedin.com/in/anyeliscordero

Let’s talk MONEY! Anyelis and Cecilia Hernandez have a very candid and vulnerable conversation about the psychology of money, our emotions tied to money and the connection to how we manage our money as small business owners.

 

Cecilia shares how her personal journey of growing up on “survival mode” - facing challenges like homelessness, food insecurity & other traumas led her to feel an immense pressure to succeed and provide for her family. Ironically, even after checking all of the boxes along the path to success and when she was at the peak of her corporate success, she didn’t feel financially secure. That’s when her healing journey began and she connected the dots between her personal & professional experiences to serve others. And Wealth Healer was born!

 

Wealth Healer, is a financial services company that bridges the gap between finances and wellness by equipping founders, business leaders and corporate employees with tools, guidance and community to achieve lifelong financial harmony.

 

Cecilia has ten years of experience in finance and accounting across the advertising, healthcare, and fintech industries. She holds a bachelor's degree in Mathematics from New York University. Her personal journey as a first-generation college graduate and her commitment to becoming a Certified Financial Planner (CFP®) drive her mission to empower others in creating and preserving generational wealth, one mindset shift and financial plan at a time.

 

If the numbers aspect of running your business intimidates you, if you avoid look at the numbers or if you simply want to cultivate a healthier relationship with how you manage your finances, this episode is for YOU. Stay tuned in all the way to the end for a powerful exercise to start healing your money mindset.

 

Remember, though entrepreneurship can feel lonely and like a constant grind, you don’t have to do it alone. Let’s POP!

 

KEY POINTS

-The psychology of money and importance of working on your money mindset as a small business founder/owner

-How to establish a solid financial foundation for your small business

-The difference between making money and creating generational wealth

-How our unprocessed traumas - money related or otherwise - show up in our business if we don’t work on our healing

-It’s just numbers so when we shift the stories we created around the numbers, we untap our potential to multiply those numbers

-Short exercise to start healing your money mindset

 

QUOTABLES

“Growth looks messy.” -Cecilia

“Making money isn’t the same thing as building wealth.” - Anyelis

“..being able to say, Cecilia has my daily operations but I can make these financial decisions and know how I can grow my business…and that has been such a transformative experience because now they’re really in control…it’s so beautiful to watch.” - Cecilia

 

RESOURCES

Have you worked with an HR Consultant to set up your HR policies, processes and management of people? If you DIY and now are experiencing some issues, we can help! Schedule a free 45min HR Consultation so we can recommend the right solutions for your business: https://calendly.com/propelonpurpose/hrconsultation

 

CONNECT

Connect with Cecilia Hernandez: LinkedIn: https://www.linkedin.com/in/ceciliahernandez399/ Follow Wealth Healer on social: IG: | https://www.instagram.com/wealthhealer.co/

Follow Propel On Purpose on social: IG | @propelonpurpose FB | facebook.com/propelonpurpose LinkedIn | linkedin.com/in/propelonpurpose

Follow POP’s Founder, Anyelis Cordero on social media:

IG | @anyeliscordero.mhrm

LinkedIn | linkedin.com/in/anyeliscordero

If you have a business, you absolutely need an attorney as a Business Bestie! Tune into this important conversation with Elissa Hecker of Elissa D. Hecker Law Firm who is the Go-To General Counsel to small business, solopreneurs, and entrepreneurs as well as entertainment counsel in the performing and visual arts, as well as for authors.

 

Anyelis and Elissa both provide foundational services (HR & legal, respectively) and discuss how they get to know founders and their businesses intimately in order to apply & customize their expertise to their specific needs.  As business owners, they share the importance of working with a trusted board of advisors, consultants and experts to handle aspects of the business so that as the owner, you can focus on your zone of genius.

 

Anyelis and Elissa both share DIY examples with legal and HR documents that lead to problems for businesses down the road, emphasizing the importance of having the right structures in place.  Elissa provides many pearls of legal wisdom related to protecting your personal assets, intellectual property and agreements with clients.

 

If you’re starting a business or have an established business, you should make sure that all of the fundamentals are correctly established; tune in to have have your cup poured of legal knowledge! 

 

Remember, though entrepreneurship can feel lonely and like a constant grind, you don’t have to do it alone. Let’s POP!

 

KEY POINTS:

-What, how and why founders should work with an attorney to establish their business

-Importance of having a corporate entity to avoid personal liabilities, operating agreements, services agreement for clients, independent contractor agreements, and more

-Insights into the 3 basic buckets of intellectual property protection

-Quick checklist of items that all businesses should have properly vetted by an attorney

 

 

QUOTABLES:

“A contract is the roadmap to the relationship…a meeting of the minds…everybody agrees to the terms and you don’t have to worry about it.” -Elissa

“Cost cutting in the beginning might just turn into higher costs later on.” - Anyelis

“When you’re operating a business, you have to know when to delegate and when not to.  If you try to do everything anyway, you’re not going to do everything well and you’re certainly not going to be able to devote the time to do what you want to do in your business.”  -Elissa 

RESOURCES

Have you worked with an HR Consultant to set up your HR policies, processes and management of people? If you DIY and now are experiencing some issues, we can help! Schedule a free 45min HR Consultation so we can recommend the right solutions for your business:  https://calendly.com/propelonpurpose/hrconsultation

DIY’d your legal documents by using templates you found online? Connect with Elissa to avoid future legal issues.   https://www.eheckeresq.com/ website

 

CONNECT

Connect with Elissa Hecker:

LinkedIn: linkedin.com/in/elissa-d-hecker-48467711 

 

Follow Propel On Purpose on social media:

IG | @propelonpurpose

FB | facebook.com/propelonpurpose

LinkedIn | linkedin.com/in/propelonpurpose

 

Follow POP’s Founder, Anyelis Cordero on social media:

IG | @anyeliscordero.mhrm 

LinkedIn | linkedin.com/in/anyeliscordero

On this specialty episode, Anyelis explains the role of an HR Business Partner or as she prefers to call it, HR Business Bestie. She then discusses a common challenge that small business CEO’s face when their business grows - the SHIFT from Individual Contributor to Leader. Anyelis shares the Propel On Purpose 4P Framework that she uses to understand businesses and provide strategic HR Solutions to help grow and increase the 5th P - Profit. If you’re that small business CEO who is used to being a SOYLA - soy la ceo, soy la sales team, soy la marketer, soy la customer service (aka playing all of the roles in your business) but you’re getting ready to hire employees OR you already have employees but you still take on some of their tasks, you need to tune into this episode! Remember, though entrepreneurship can feel lonely and like a constant grind, you don’t have to do it alone. Let’s POP! KEY POINTS: - An HR Consultant is a strategic partner who understands your business AND provides the people solutions -Your business growth requires you to grow out of the individual contributor mindset -Lack of clarity and strategy will make running a business feel like you’re driving a bumper car -The 4P’s are foundational and prevent you from thinking like an individual contributor QUOTABLES: “When you have a clear vision and strategy for your business, the right people in the right roles, clear and easy processes to manage your employees and their performance - you can’t stay in the individual contributor mindset because you know exactly what and how you’re growing your business.” - Anyelis RESOURCES Having a hard time hiring or managing people for your business? Schedule a free 45min HR Consultation so we can recommend the right solutions for your business: https://calendly.com/propelonpurpose/hrconsultation CONNECT Follow Propel On Purpose on social media: IG | @propelonpurpose FB | facebook.com/propelonpurpose LinkedIn | linkedin.com/in/propelonpurpose Follow POP’s Founder, Anyelis Cordero on social media: IG | @anyeliscordero.mhrm LinkedIn | linkedin.com/in/anyeliscordero

On this first episode of the “Cafecito con CEO" segment, Anyelis interviews one of her HR Consulting & Leadership Coaching clients - Indhira Santana, the CEO of My Wellness Solutions in Harlem, NY,  which facilitates the pathway to vibrant health through holistic solutions, from detox programs to facials, they transform health from the inside out. At the core of Indhira’s personal why and MWS’s mission is serving the BIPOC community that have been let down and dismissed by traditional healthcare, validating their health concerns and finding solutions that heal in a holistic way to live vibrant lives.  In this episode, Indhira shares the journey of starting by helping her mom launch the first MWS to growing a multi-million dollar business that has served the community for 14yrs.  Instead of focusing on the highlight reel, Anyelis & Indhira authentically discuss how the road to ease isn’t easy and how leaders need to invest in their own development in order to grow in a sustainable way.  
If you’re a service-based business owner, you don’t want to miss the gems in this episode!
Remember, though entrepreneurship can feel lonely and like a constant grind, you don’t have to do it alone. Let’s POP!
 
KEY POINTS:
- Honoring our cultural values & traditions when it comes to health & wellness
-Importance of building a solid foundation in order to grow your business
-Why hiring and managing people is the most important aspect of a service-based business
-The power of leadership coaching
 
QUOTABLES:
“I had a client who came to leave me her baston (walker) and said, “I came to give this to you because I don’t need it anymore.” … “Don’t allow yourself to get dismissed by your doctors, listen to your body.” - Indhira
“It’s not easy to get to ease.” - Anyelis
“You’re not a great leader, without a great team.” - Indhira
 
RESOURCES
Ready to grow as a leader? Apply for 1:1 Leadership Coaching; only 3 spots left for the Summer.
SUPPORT
Follow My Wellness Solutions on social media:
IG | @mwshealth
Follow Propel On Purpose on social media:
IG | @propelonpurpose
FB | facebook.com/propelonpurpose
LinkedIn | linkedin.com/in/propelonpurpose
Follow POP’s Founder, Anyelis Cordero on social media:
IG | @anyeliscordero.mhrm 
LinkedIn | linkedin.com/in/anyeliscordero