97 episodes
Pros & Content Brief Knotch
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- Business
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4.6 • 10 Ratings
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Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.
In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcast
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Marketing Mastery Unveiled: A Journey from Code to CMO, With Suku Krishnaraj, CMO of Sumo Logic
In this episode, explore the transformative journey of Suku Krishnaraj, CMO of Sumo Logic, who transitioned from a technical background, revealing strategic insights into category building, team leadership and the impactful role of AI in modern marketing.
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Workshop: How to be Both Distinct and Relevant in the AI Content Arena
Industry experts discuss leveraging AI in content creation to enhance efficiency, foster trust, and optimize SEO in the digital marketplace.
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Chantal Rapport, Chief Marketing Officer, Upstart (Data-Driven Marketing Leader)
Dive into the synergy of creativity and data with Chantel Rapport, CMO of Upstart, as she shares her growth journey, AI's role in marketing, and the importance of a data-driven approach.
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Revitalizing the CMO Role and Transforming Marketing | Jennifer Johnson CMO CrowdStrike (Data-Driven Marketing Leader Podcast)
An enlightening exploration of the evolving CMO role, the importance of websites in marketing, and the transformative impact of AI on marketing strategies.
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Lisa Marcyes, Head of Social Media, Cohesity (Data-Driven Marketing Leader)
Lisa Marcyes, Head of Social Media at Cohesity, discusses the transformative impact of data, analytics, and AI in marketing, highlights the power of employee social advocacy, and foresees an increasing importance for video content and niche community dialogues in the face of rising AI-generated content.
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Khalid El Khatib, Chief Marketing Officer, Stack Overflow (Data-Driven Marketing Leader)
In this episode, Khalid El Khatib, CMO at Stack Overflow, navigates the intricate landscape of content marketing, community building, and AI's influence while emphasizing the crucial roles of communication and adaptability in our rapidly evolving industry.