Protecting Your Buy Box For Black Friday Owning The Buy Box

High-traffic days like Black Friday can mean huge revenue gains for brands, or missed opportunities if you're not monitoring who is selling your product on Amazon. With massive demand increases comes a flood of bad sellers, looking to make your customers Holiday a real stinker!

Our guest today; Dan Brownsher, is the President, CEO and Co-Founder of Channel Key. Dan’s businesses have generated over $750 million dollars in Amazon product sales and he is a national thought leader when it comes to successfully managing the Amazon sales channel Channel Key helps provide a premium service for brands to understand and grow with their buy boxes.

Join as we discuss:

Protect Black Friday revenue on AmazonBlack Friday Selling on Amazon
Preferred selling models on Amazon
Direct-to-consumer to control distribution
Channel Key’s premium service to brand owners/manufacturers
Understanding Amazon’s transparency and brand protection programs
Preparing your buy box/business for the holiday season
Understanding your opportunity size
The ripple effects of an unprotected Buy BoxThe importance of Brand Identity on Amazon