Inspired Marketing: Protiviti’s Liane Shayer on Developing an Efficient Marketing Maturation Process Inspired Marketing

Liane Shayer is the Marketing Automation Manager at Protiviti. She specializes in demand generation, marketing automation, strategy, and analytics. At Protiviti, she was in charge of deploying a marketing maturation strategy as well as educating her staff on the best use cases and benefits of how to use automation software like Eloqua. She shares her journey and process in this week’s episode.