48 min
PRSA-SV #FridayForum: Elevating ESG Impact through Strategic Communications PRSA SV #FridayForum Podcast
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- Careers
#FridayForum: Elevating ESG Impact through Strategic Communications
In boardrooms, on earnings calls, in company-all-hands and customer meetings—stakeholders at every turn are demanding more action from companies on everything from social justice to climate change. The pressure is on and as communicators, we’re often at the front line. What, when and how to communicate on Environmental Social Governance (ESG) topics in an authentic and meaningful way to each audience individually can be a daunting task. In this #FridayForum we’ll break it down and get into the tips and tricks and creative approaches to making the most impact with your ESG communications.
Key Takeaways Understand why ESG communications is critical to building a company’s brand reputation and increasing brand trust and loyalty Industry insights and examples of how companies are doing this well (and not) today.
Useful tips and creative ways to integrate ESG into a corporate comms and brand strategy effectively
About the Speakers
Hotwire Global Communications Co-President, North America Heather Craft is responsible for managing clients’ experiences and health, as well as overseeing our People and Culture and Finance departments in the US. With over 15 years of experience, Craft has extensive expertise and a proven track record leading integrated communications programs of scale, from early-stage startups to established public companies. Most of all, she loves building thoughtful and incredibly high-performing teams.
ESG Marketing & Communications Consultant Paige Rodgers has spent over 20 years working at the intersection of business, technology, and social / environmental impact. She has worked with leading software, hardware, and technology services brands, including Salesforce.com, StubHub, Autodesk, Cloudera and Equinix, to build and execute their social impact, sustainability, and ESG marketing and communications strategies and is currently working with leading tech marketing and communications consultancy, Hotwire Global Communications, to design and deliver their new ESG practice.
#FridayForum: Elevating ESG Impact through Strategic Communications
In boardrooms, on earnings calls, in company-all-hands and customer meetings—stakeholders at every turn are demanding more action from companies on everything from social justice to climate change. The pressure is on and as communicators, we’re often at the front line. What, when and how to communicate on Environmental Social Governance (ESG) topics in an authentic and meaningful way to each audience individually can be a daunting task. In this #FridayForum we’ll break it down and get into the tips and tricks and creative approaches to making the most impact with your ESG communications.
Key Takeaways Understand why ESG communications is critical to building a company’s brand reputation and increasing brand trust and loyalty Industry insights and examples of how companies are doing this well (and not) today.
Useful tips and creative ways to integrate ESG into a corporate comms and brand strategy effectively
About the Speakers
Hotwire Global Communications Co-President, North America Heather Craft is responsible for managing clients’ experiences and health, as well as overseeing our People and Culture and Finance departments in the US. With over 15 years of experience, Craft has extensive expertise and a proven track record leading integrated communications programs of scale, from early-stage startups to established public companies. Most of all, she loves building thoughtful and incredibly high-performing teams.
ESG Marketing & Communications Consultant Paige Rodgers has spent over 20 years working at the intersection of business, technology, and social / environmental impact. She has worked with leading software, hardware, and technology services brands, including Salesforce.com, StubHub, Autodesk, Cloudera and Equinix, to build and execute their social impact, sustainability, and ESG marketing and communications strategies and is currently working with leading tech marketing and communications consultancy, Hotwire Global Communications, to design and deliver their new ESG practice.
48 min