Psych Insights for Modern Marketers

Kevin Rogers & John Carlton
  • 5.0 (28)
  • BUSINESS
Psych Insights for Modern Marketers

You’re about to be ushered past the velvet rope… into a world of hyper-effective salesmanship that’s understood and used only by the world’s most notoriously rich and successful marketers. We’re taking a journey deep inside the human brain… past the surface clutter and into the psychological insights to answer the one crucial question – what makes people buy? Your host is Kevin Rogers, along with the most-ripped off and respected copywriter alive, John Carlton… and this is Psych Insights for Modern Marketers.

  1. 11/08/2018

    PI4MM33: Finding Inspiration with guests David Deutsch, Parris Lampropoulos, Marcella Allison

    The world’s laziest podcast is back! (What!? It’s only been a year and a half.) This is a special episode on finding MOTIVATION and INSPIRATION, both when you’re a new copywriter and you don’t yet have a reason to write… … and also once you’re in the thick of your career and need to STAY […]

    27 min

  2. 07/23/2017

    PI4MM32: Writing With Rhythm

    Have you noticed that you can’t talk a song lyric without hearing the melody of the song? Try it now with the Stone’s “Jumping Jack Flash” I was born in a cross-fire hurricane And I howled at my ma in the driving rain You hear that riff don’t you? Weird, right? Well, there’s a powerful […]

    40 min

  3. 04/25/2017

    PI4MM31: The Bar Conversation

    The fastest way to cut through all the clutter and confusion around starting your sales copy is to simply talk it out. Alcohol also helps 🙂 In this episode of Psych Insights For Modern Marketers, John shares his famous (and endlessly proven) method for getting to the heart of your offer… … and making sure […]

    52 min

  4. 04/02/2017

    PI4MM30: Living With Gusto

    Lot’s of deep (and inspirational) “ah-ha!” moments in this one, including… 4:37 – What most marketing gurus preach religiously, but will actually make your audience flee in droves. (Instead, this 4-letter F-word is the key to turning your prospects into rabid, lifelong fans.) 7:17 – Warning: How Netflix can chill your career if you fall […]

    58 min

  5. 08/23/2016

    PI4MM29: How Do You Want To Be Remembered When You’re Gone?

    Here’s how the inspiration for this show went down through email. John Carlton                                                                                      […]

    53 min

  6. 06/28/2016

    PI4MM28: The Pro’s Guide To Becoming A More Interesting Person. (A stunning new life awaits you. Formula included.)

    PI4MM28 Show Bullets: [07:00 ] The brutally honest truth about why everyone definitely thinks you’re a boring snob [14:46] A-Lister John Carlton shares what makes people like you personally interesting to him [16:02] How both shoes dropping might be the best thing to happen to you, and how it makes you interesting as h-e-double hockey sticks […]

    41 min

  7. 05/13/2016

    PI4MM27: The Care & Feeding Of Your Sense Of Humor

    PI4MM27 Show Bullets: Why belly laughing is mandatory to your survival in life and business When to choose fun over money Why so serious? (the tale of two trips to a Greek restaurant with young gun and veteran copywriters) Why “humorless bastards” lose more than money when their business fails The critical care and feeding of […]

    26 min

  8. 01/13/2016

    PI4MM26: Client War Stories

    PI4MM26 Show Resources: Transference: https://en.wikipedia.org/wiki/Transference How To Win Friends and Influence People: http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 PRODUCER’S NOTE: You may notice a bit of noise in the early part of the show. It’s not you, it’s the recording. Happens. Every self-respecting Psych Insights listener should also… Read deeply at John’s blog, “The Rant”. Visit Kevin’s bustling new Community of Copywriters at CopyChief.com Get signed up […]

See All (25)

5
out of 5
28 Ratings

About

You’re about to be ushered past the velvet rope… into a world of hyper-effective salesmanship that’s understood and used only by the world’s most notoriously rich and successful marketers. We’re taking a journey deep inside the human brain… past the surface clutter and into the psychological insights to answer the one crucial question – what makes people buy? Your host is Kevin Rogers, along with the most-ripped off and respected copywriter alive, John Carlton… and this is Psych Insights for Modern Marketers.

Information

  • Creator
    Kevin Rogers & John Carlton
  • Years Active
    2013 - 2018
  • Episodes
    25
  • Rating
    Explicit
  • Copyright
    ©2013-2017 PI4MM.com | All Rights Reserved
  • Show Website
    Psych Insights for Modern Marketers

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