25 episodes

You’re about to be ushered past the velvet rope… into a world of hyper-effective salesmanship that’s understood and used only by the world’s most notoriously rich and successful marketers.



We’re taking a journey deep inside the human brain… past the surface clutter and into the psychological insights to answer the one crucial question – what makes people buy?



Your host is Kevin Rogers, along with the most-ripped off and respected copywriter alive, John Carlton… and this is Psych Insights for Modern Marketers.

Psych Insights for Modern Marketers Kevin Rogers & John Carlton

    • Business
    • 5.0 • 27 Ratings

You’re about to be ushered past the velvet rope… into a world of hyper-effective salesmanship that’s understood and used only by the world’s most notoriously rich and successful marketers.



We’re taking a journey deep inside the human brain… past the surface clutter and into the psychological insights to answer the one crucial question – what makes people buy?



Your host is Kevin Rogers, along with the most-ripped off and respected copywriter alive, John Carlton… and this is Psych Insights for Modern Marketers.

    PI4MM33: Finding Inspiration with guests David Deutsch, Parris Lampropoulos, Marcella Allison

    PI4MM33: Finding Inspiration with guests David Deutsch, Parris Lampropoulos, Marcella Allison

    The world’s laziest podcast is back! (What!? It’s only been a year and a half.) This is a special episode on finding MOTIVATION and INSPIRATION, both when you’re a new copywriter and you don’t yet have a reason to write… … and also once you’re in the thick of your career and need to STAY […]

    • 26 min
    PI4MM32: Writing With Rhythm

    PI4MM32: Writing With Rhythm

    Have you noticed that you can’t talk a song lyric without hearing the melody of the song? Try it now with the Stone’s “Jumping Jack Flash” I was born in a cross-fire hurricane And I howled at my ma in the driving rain You hear that riff don’t you? Weird, right? Well, there’s a powerful […]

    • 40 min
    PI4MM31: The Bar Conversation

    PI4MM31: The Bar Conversation

    The fastest way to cut through all the clutter and confusion around starting your sales copy is to simply talk it out. Alcohol also helps 🙂 In this episode of Psych Insights For Modern Marketers, John shares his famous (and endlessly proven) method for getting to the heart of your offer… … and making sure […]

    • 51 min
    PI4MM30: Living With Gusto

    PI4MM30: Living With Gusto

    Lot’s of deep (and inspirational) “ah-ha!” moments in this one, including… 4:37 – What most marketing gurus preach religiously, but will actually make your audience flee in droves. (Instead, this 4-letter F-word is the key to turning your prospects into rabid, lifelong fans.) 7:17 – Warning: How Netflix can chill your career if you fall […]

    • 58 min
    PI4MM29: How Do You Want To Be Remembered When You’re Gone?

    PI4MM29: How Do You Want To Be Remembered When You’re Gone?

    Here’s how the inspiration for this show went down through email. John Carlton                                                                                      […]

    • 52 min
    PI4MM28: The Pro’s Guide To Becoming A More Interesting Person. (A stunning new life awaits you. Formula included.)

    PI4MM28: The Pro’s Guide To Becoming A More Interesting Person. (A stunning new life awaits you. Formula included.)

    PI4MM28 Show Bullets: [07:00 ] The brutally honest truth about why everyone definitely thinks you’re a boring snob [14:46] A-Lister John Carlton shares what makes people like you personally interesting to him [16:02] How both shoes dropping might be the best thing to happen to you, and how it makes you interesting as h-e-double hockey sticks […]

    • 41 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

SmithersMatt. ,

IT's A BUDDY COP MOVIE!... on a podcast!

That's right folks.

Is it a buddy cop movie? Nope. It's better.

Is it Chris Farely and David Spade? Nope. It's better.

Is it John Candy and Steve Martin? Nope. It's better.

Gener Wilder and Richard Pryor? Nope... Its.... Ugh... Well it's just as good as that!

It's Kev " the BEV-erage making" Roggers and Johny C.

Dude. If you're reading this and actually want to LEARN (and learn fast) about Copy and Marketing, then freaking stop reading, download all of these episodes, and tape your phone to your forehead.

This is a great podcast!

icytime ,

Heartwarming and valuable

A good mix of informal humor and conversation and value packed copywriting tips.

-Will Chou

larrye5012 ,

Like It Was Built With A Chemistry Set!

John Carlton and Kevin Rogers get together for a podcast and the audience is like a fly on the wall!

Love the dynamics of these guys together and would listen to an episode daily if they'd do it...great job!

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