43 episodes

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

Public Sector Marketing Show Joanne Sweeney

    • Government

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

    7 Things You Need To Know About Meta

    7 Things You Need To Know About Meta

    The world is changing so fast! But did we see the Metaverse coming?
    The big social media announcement in the past month was that made by Facebook founder Mark Zuckerberg. He renamed Facebook Inc to Meta and introduced us to the new world of Metaverse.
    So, coming up in today’s show:
    > What is Meta?
    > How will Meta changes affect public sector marketing?
    > What is the Metaverse?
    > I bring you highlights from Facebook’s first-ever Government Digital Transformation Summit which I spoke at recently
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
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    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 23 min
    How to Manage Risk on Social Media

    How to Manage Risk on Social Media

    One of the biggest hurdles to fully embracing social media in the public sector is the risk factor. Now I’ll never dismiss the many risks that public sector pros feel they want to mitigate, but I am a firm believer in planning for and embracing risk. Risk sits with fear and very often we can build up fears that never become a reality.
    So, coming up in today’s show:
    The risks that you might face on social media
    How to manage risk in the right way within your public sector agency
    The tools and software that can help you
    I speak to social media risk experts and technologists Nicola Byrne and Sarah Holland from RiskEye about how their software and human capabilities are serving organisations all over the world
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 51 min
    Why Culture Will Eat Your Digital Communications Strategy

    Why Culture Will Eat Your Digital Communications Strategy

    Culture eats strategy for lunch. But what does it mean when your there is a mindset of unwillingness to transform traditional comms to digital comms?
    It means it will slow you down but also unravel a great strategy.
    In today’s episode I’ll share my thoughts on:
    Why culture is critical to successful digital comms
    The 7S Approach To Embedding a Culture of Digital Communications Transformation
    I interview Charlie Boyle, CEO of https://www.cseireland.ie/ (Customer Service Excellence Ireland) (CSEI) which specializes on customer experience
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 37 min
    Social Media and the Law

    Social Media and the Law

    You might be of the opinion that the social media universe is largely unregulated. We have all witnessed or experienced how nasty this digital landscape can get. So, I wanted to ask the question: “Has the law caught up with social media evolution?” In today’s show, I’m going to explore the very many answers to that question.
    In today’s episode:
    Social media can be a lawless wild west
    How the social networks are trying to combat the malicious use of their platforms
    What to look out for as a public sector marketing pro?
    I interview Sarah Kieran, Managing Partner of MediaLawyer.ie and we discuss all of the current legislation to protect organisations and users online
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 40 min
    Why Comparison Kills Creativity in Social Media Marketing

    Why Comparison Kills Creativity in Social Media Marketing

    I love undertaking social media and digital marketing audits. Deep diving into the data and answering the questions my clients and students have about their online performance - from social media, to ads, video, and content.
    But in creating those audits, I often do a comparative analysis with similar organisations in that sector.
    This is when the mood dips and 'comparisonitis' sets in.
    So, in this episode I want to talk more about why comparison kills creativity in digital marketing and why you should mind your own digital business to succeed online.
    Coming up on the show
    What does a competitor analysis tell you?
    Why setting your own goals will serve you better for growth online
    How to communicate your own success to your management team
    Steps to take to complete an audit and set goals
    I interview Jason Howley of Philomedia about digital data analytics
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 49 min
    How To Disrupt Misinformation Online

    How To Disrupt Misinformation Online

    The infodemic is one of the greatest challenges of our lifetime. Right now we are battling a pandemic and major environmental challenges. Most recently the European Commission launched 5 missions.
    It got me thinking. What role can the government and public sector, stakeholders, and citizens play in disrupting misinformation online? So, I decided to dedicate an episode to it.
    Coming up on the show:
    The extent of misinformation and its impact on society
    How to disrupt fake news with a solid plan
    The reputational damage and the knock-on effect of a misinformation campaign
    The role of technology in battling the infodemic
    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 40 min

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