80 episodes

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

Public Sector Marketing Show Joanne Sweeney

    • Government

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

    Best bits from the 2022 Public Sector Digital Marketing Summit

    Best bits from the 2022 Public Sector Digital Marketing Summit

    The 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience.
    It was our pleasure to host you all. For those of you that didn’t make it, we’ve created a highlights reel from each of the four sessions on the day.
    Coming up in episode #76
    Why public sector leadership need to role model great digital communications The social media manoeuvres being made by public sector marketing pros in an ever-changing landscape How to get the truth to rise to the top of the social web in the age of disinformation Innovation in public sector case studies
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    WIN Our Weekly Show Prize
    Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a course of your choice with us!
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    Subscribe, Rate & Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

    • 31 min
    Public Sector Marketing Pro Audiobook Chapter

    Public Sector Marketing Pro Audiobook Chapter

    My new book, the 2nd Edition of Public Sector Marketing Pro is out now!
    Coming soon is the accompanying audiobook.

    To celebrate the release of the book, I’ve decided to give my loyal Public Sector Marketing Show listeners and viewers, an exclusive listen to the audiobook.

    So, sit back and enjoy the introduction and Chapter 1.

    If you are interested in buying a copy of Public Sector Marketing Pro, please go to www.publicsectormarketingpros.com/book and watch out for the audiobook on Audible.
    ---
    WIN Our Weekly Show Prize
    Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a course of your choice with us!
    ---
    Subscribe, Rate & Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

    • 46 min
    How to Reduce your Digital Carbon Footprint

    How to Reduce your Digital Carbon Footprint

    We have less than 8 years to save the planet.
    It’s a pretty depressing statistic.
    According to the 2021 United National Climate Report, changes to the global climate are intensifying rapidly.
    So it got me thinking.
    How much carbon am I emitting from my digital activity?
    Then I thought you would like to know more about this topic too.
    So, as we all try to positively contribute to climate change, I’m asking the question in today’s episode, how can we reduce our digital carbon footprint?
    Stay tuned to episode 74 to find out:
    What is the real impact of digital carbon on climate? What contributes to a digital carbon footprint? How can we mitigate our contribution?
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    WIN Our Weekly Show Prize
    Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a course of your choice with us!
    ---
    Subscribe, Rate & Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

    • 19 min
    Should Public Services Be Available Online?

    Should Public Services Be Available Online?

    We shop online, attend medical appointments, book holidays and attend events, so why is it that we still have to access public services mostly offline?
    But is it changing?
    Estonia is a European leader is eGovernment and has been for almost a decade. 
    We are playing catch up in Ireland, but so are many countries. 
    But the pandemic has expedited digital transformation by a decade and governments are leveraging this progress.
     
    In today’s show I’m asking:
    Should all public services be available online, and what needs to happen?  I speak to Ossian Smyth, Minister of State with responsibility for Public Procurement, eGovernment and Circular Economy in Ireland.
    ---
    WIN Our Weekly Show Prize
    Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a course of your choice with us!
    ---
    Subscribe, Rate & Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

    • 29 min
    The 4th Public Sector Digital Marketing Summit

    The 4th Public Sector Digital Marketing Summit

    I’m excited for you to be the first to know who our 2022 Public Sector Digital
    Marketing Summit speakers are.
    Taking place on Thursday 27th October in the Mayson Hotel Dublin, you can attend
    in-person or online.
    Throughout the day the audience, you, will be central to discussions. So it’s a great
    opportunity to be inspired to impact online with influence and confidence.
    ---
    WIN Our Weekly Show Prize
    Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a course of your choice with us!
    ---
    Subscribe, Rate & Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

    • 24 min
    How to Create Engaging Social Media Content

    How to Create Engaging Social Media Content

    Are you struggling to produce enough or the right type of digital content that makes an impact?
    Do you want to in-source and streamline your content marketing? 
    Is the overwhelm of social video taking its toll?
    I see you, but I got your back.
    I’m excited to share the news that we are Brand Ambassadors for Adobe Express!
    What does that mean? Basically, NEW FREE trainings for you, from me and my team.
    Coming up in this week’s show:
    The Adobe Express content marketing train has arrived at the public sector pros station, I’ll let you know how you can jump on board! The content formats you should be prioritising in your social plans right now
    ---
    WIN Our Weekly Show Prize
    Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a course of your choice with us!
    ---
    Subscribe, Rate & Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

    • 10 min

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