66 episodes

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

Public Sector Marketing Show Joanne Sweeney

    • Government

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.

Find out more at https://publicsectormarketingpros.com/.

    Twitter as a PR Tool

    Twitter as a PR Tool

    Twitter has been dominating the social media headlines this month, not least because it’s going to be taken over by the richest man in the world!
    Twitter is a powerful PR war room platform and crises are won and lost there.
    In today’s show I’m exploring the role of Twitter for your PR strategy and as a former journalist this is a specialist topic for me.
    Coming up in this episode:
    Let’s talk about the Twitter Takeover by Elon Musk
    What is Twitter influence?
    How can Twitter support your PR efforts?
    I speak to Inspector Antoinette Cunningham, General Secretary of the Association of Garda Sergeants and Inspectors about the role of Twitter in her position as head of an representative organisation

    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
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    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 28 min
    Innovation in Public Sector

    Innovation in Public Sector

    The pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still lots of innovation to go and in this episode I’m shining a light on the Irish Government’s digital transformation strategy.
    I share the innovative projects we are working on with our public sector clients
    A digital transformation strategy
    I interview Barry Lowry, Chief Information Officer of the Irish Government about Ireland’s digital transformation ambition.

    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 51 min
    7 Steps to Social Media Success in Digital Diplomacy

    7 Steps to Social Media Success in Digital Diplomacy

    Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as a service.
    But diplomacy has taken on a new life form in the Digital Age with the ability of diplomats to amplify and scale messaging at the speed of light.
    Coming up in today’s show:
    What is digital diplomacy in practice?
    7 Steps to Social Media Success in Digital Diplomacy
    I speak to Miha and Ingrid from the European Digital Diplomacy Exchange and we discuss the power of digital diplomacy to protect democracy, build public trust and empower politicians and policy makers

    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 40 min
    7 Marketing Practices To Avoid

    7 Marketing Practices To Avoid

    As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode!
    I will discuss ethical and unethical marketing practices.
    The Digital Age allows marketers to scale messaging, engagement and conversions. But not all of the powers of the Internet are being used ethically.
    And what about government and public sector – is marketing really right for you?
    Should we not discuss communications as opposed to marketing?
    Coming up in episode 59:
    The new rules of public sector marketing
    7 Marketing practices for public sector
    I speak to Phillip Othen, Senior Content Writer with New Statesman Media Group about the 7 unethical marketing practices to avoid

    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 38 min
    How to Be A LinkedIn Thought Leader

    How to Be A LinkedIn Thought Leader

    LinkedIn is my favourite social network and it's a valuable platform to connect, learn and share.
    More than ever, we have a responsibility to show up and share our knowledge as seeking out news and information is one of the top reasons people use social media.
    Developing your social media footprint is also important if you are intent on managing your online reputation. So in this article, I'm sharing three ways to be a thought leader on LinkedIn.
    2.5 million adults in Ireland are active on LinkedIn
    LinkedIn is the largest people database in the world and we are there with an intention to connect with others, so be sure to be purposeful with your own strategy.
    Coming up in episode 58:
    I explore the opportunities to lead from the front in your organisation, in your sector and among your peer group on LinkedIn
    Why LinkedIn is the perfect platform for public sector leaders
    Top tactics to be an authority on LinkedIn
    I speak to Margot Ling, Founder of TCP Growth, an executive coach and communications consultant and former Twitter executive based in Hong Kong

    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 37 min
    Digital Government In Practice

    Digital Government In Practice

    Imagine if you could access every public service online.
    Imagine if this was supported with great social customer service.
    Where required you could also make an appointment any time with a real human.
    Imagine if you had access to the data to inform decision-making when interacting with any public service.
    In today’s episode I explore digital government and how and why this will transform your relationship with public services and how it will transform trust and engagement with our public sector.
    Coming up in episode 57:
    Benefits of digital transformation in Government
    6 features of digital Government
    What countries are advanced when it comes to digitisation of their public services
    I speak to Brian Chidester, Industry Vice President for Public Sector at Genesys and the host of The Government Huddle with Brian Chidester podcast

    ---
    WIN Our Weekly Show Prize
    Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
    Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us!
    ---
    Subscribe, Rate and Review
    Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).
    If you are a regular listener, please rate and review our show.
    ---
    Feedback
    Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital)
    If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.
    ---
    The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the https://publicsectormarketingpros.com/ (Public Sector Marketing Institute).

    • 46 min

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