158 episodes

Publish. Promote. Profit. the Podcast with Rob Kosberg introduces listeners to the founder of Best Seller Publishing, and how authors have used their books to grow their business. Rob Kosberg is a Wall Street Journal and USA Today bestselling author. He has been featured on ABC, NBC, CBS, Fox, Forbes, and Entrepreneur magazine. On the show, Rob shares his own expertise on authority marketing and the power of writing a book. Guests on Publish. Promote. Profit. include thought leaders, entrepreneurs, and coaches and consultants who have benefited from writing a book. Tune in twice a week for a dynamic conversation about how writing a book has helped each guest gain authority in their marketplace, making clients hunt for their business.

Publish. Promote. Profit‪.‬ Rob Kosberg

    • Business
    • 5.0 • 40 Ratings

Publish. Promote. Profit. the Podcast with Rob Kosberg introduces listeners to the founder of Best Seller Publishing, and how authors have used their books to grow their business. Rob Kosberg is a Wall Street Journal and USA Today bestselling author. He has been featured on ABC, NBC, CBS, Fox, Forbes, and Entrepreneur magazine. On the show, Rob shares his own expertise on authority marketing and the power of writing a book. Guests on Publish. Promote. Profit. include thought leaders, entrepreneurs, and coaches and consultants who have benefited from writing a book. Tune in twice a week for a dynamic conversation about how writing a book has helped each guest gain authority in their marketplace, making clients hunt for their business.

    Teaching People About Tax Obligations in Their Retirement Accounts Using a Book

    Teaching People About Tax Obligations in Their Retirement Accounts Using a Book

    After a thirty-two-year career as an independent financial adviser, Craig sold his practice and focuses his business interest, experiences and efforts toward helping people invest wisely within their company retirement plans, and alerting savers of the large tax obligations that are built into their retirement accounts.


    This has birthed Amazon #1 BestSelling book, Paying the Piper, supporting online education courses, and one-on-one strategy sessions with students who desire personalized assistance. The tax issues are very real, and a very large concern for many savers. Craig has trademarked this proprietary approach to strategic conversions from IRAs to Roth IRAs. Rothology® has registered lifetime tax savings approaching one hundred million dollars. Rothology® combines the art and science of financial planning to transition American families toward the goal of a tax-free future.
     
    Listen to this informative Publish. Promote. Profit. episode with Craig Wear about teaching people about tax obligations in their retirement accounts.
     
    Here are some of the beneficial topics covered on this week’s show:
    - How people shouldn’t put off writing their own book.
    - How you can leverage your book into a great marketing campaign.
    - Why your sales funnel should capture potential clients emails and phone numbers.
    - How your first book can be a great starting point for writing a second book.
    - Why you must continue marketing yourself after writing a book.
     
    Connect with Craig:
    Links Mentioned:
    https://craigwear.com

    Guest Contact Info:
    https://www.linkedin.com/in/craigwear/

    Connect with Rob:
    Website
    https://bestsellerpublishing.org
    Twitter
    https://twitter.com/bspbooks
    Instagram
    https://www.instagram.com/bspbooks/?hl=en
    Facebook
    https://www.facebook.com/bestsellerpub
    YouTube
    https://www.youtube.com/c/BestSellerPublishingOfficial
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 24 min
    Helping Leaders Inspire Teams with a Book

    Helping Leaders Inspire Teams with a Book

    Dr. Randy Ross is a compelling communicator, craftsman of culture and bestselling author of multiple books, including his latest book entitled, Hope Rises: Make Your Life, Love & Leadership Soar. 


    Working with brands like GE Appliances, McDonald’s, Panasonic, Cox Communications, Compass Group, Chick-fil-A, Keller Williams and the Intercontinental Hotel Group, he has inspired and enabled countless people to find new passion and purpose in their work, work better together in teams and have greater influence and impact. 
     
    Listen to this informative Publish. Promote. Profit. episode with Randy Ross about helping leaders inspire teams.
     
    Here are some of the beneficial topics covered on this week’s show:
    - How businessowners crafting a compelling culture will lead to the right employees.
    - Why hope is one of the most powerful and impactful tools you can use.
    - How employees quit when the culture is not conducive for their growth.
    - Why you must believe that something will happen to achieve your goal.
    - How having your own book is like having the best business card.
     
    Connect with Randy:
    Links Mentioned:
    https://drrandyross.com
    https://www.createremarkable.com

    Guest Contact Info:
    Twitter
    https://twitter.com/drrandyross
    LinkedIn
    https://www.linkedin.com/in/drrandyross/


    Connect with Rob:
    Website
    https://bestsellerpublishing.org
    Twitter
    https://twitter.com/bspbooks
    Instagram
    https://www.instagram.com/bspbooks/?hl=en
    Facebook
    https://www.facebook.com/bestsellerpub
    YouTube
    https://www.youtube.com/c/BestSellerPublishingOfficial
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 26 min
    Transforming a Business Through Behavioral Change

    Transforming a Business Through Behavioral Change

    Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue. Over a 25+ year career and more than 5,000 client engagements, Sean has amassed unmatched expertise in helping B2B companies sell more to their most profitable customers.
     
    Sean’s latest book, Shift, explores 19 practical ideas, grounded in the science of behavioral change, that can transform a business’s marketing efforts and, by natural extension, its profitability. A native Pennsylvanian who’s put down deep Southern roots, Sean is a man of family and faith who strives to be a selfless leader. On weekends, you’ll find him out fishing local streams and teaching the art of fly fishing to anyone who wants to tag along.
     
    Listen to this informative Publish. Promote. Profit. episode with Sean Doyle about transforming a business through behavioral change.
     
    Here are some of the beneficial topics covered on this week’s show:
    - Why someone else sending your book as a referral is a great way to get new clients.
    - How we’ve learned to tune advertising out making it less effective than having a book.
    - Why positioning yourself in a specific market will make your book stand out more.
    - How the value of having a book hasn’t changed over the years.
    - Why authors must find ways to get their book into their ideal clients’ hands.
     
    Connect with Sean:
    Links Mentioned:
    https://www.fitzmartin.com
    https://www.fitzmartin.com/freehelp
    https://www.fitzmartin.com/freehelp


    Guest Contact Info:
    Twitter
    https://twitter.com/fitzmartinb2b
    Instagram
    https://www.instagram.com/fitzmartinmarketing/?hl=en
    Facebook
    https://www.facebook.com/fitzmarketing
    LinkedIn
    https://www.linkedin.com/company/fitzmartin/

    Connect with Rob:
    Website
    https://bestsellerpublishing.org
    Twitter
    https://twitter.com/bspbooks
    Instagram
    https://www.instagram.com/bspbooks/?hl=en
    Facebook
    https://www.facebook.com/bestsellerpub
    YouTube
    https://www.youtube.com/c/BestSellerPublishingOfficial
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 30 min
    Helping People Through the Invention Process Using a Book

    Helping People Through the Invention Process Using a Book

    In 2004, Ron Richard was awarded “Home Care Person of the Year” followed by Top Tech Executive in 2011 in San Diego and with 17 patents in the medical field under his belt all while launching over 40 new products, managing sales in Asia, Europe, and South America and formulating new product FDA submissions, coordinate registration processes for security protocols of HIPAA/PCI/ISO/HITRUST, medical device, medical diagnostic, and life science market segments for 25 years. 

    BLD Consulting formed in 2011 was only a natural progression in Ron’s career which became a centre stone of all his collective expertise in the Medical Industry focusing on sales, marketing, digital, web design, and overall supporting medical device manufacturers, hospitals, homecare, physician-based businesses, as well as clinical trials. During his involvement as an inventor, investor and entrepreneur, Ron worked with investors and helped them turn their ideas, as they mulled over a cup of coffee, into a product that benefits people worldwide. 

    Ron’s book, “Someday is TODAY!” walks you through the invention process, taking drawings scribbled on a napkin to a patented product sold on shelves.

    Listen to this informative Publish. Promote. Profit. episode with Ron Richard about helping people through the invention process using a book. 

    Here are some of the beneficial topics covered on this week’s show:
    - How working in hospitals has become constrictive for physicians and clinicians.
    - Why a book is a great way to share the lessons you’ve learned and the mistakes you’ve made.
    - How writing a book makes you an expert in your field and can help others succeed as well.
    - Why time might be the most valuable resource that you have. 
    - How having a book is a big step up from having a business card or elevator pitch.

    Connect with Ron:
    Links Mentioned:
    https://www.inventingstartstoday.com


    Guest Contact Info:
    Twitter
    @rontheauthor
    Facebook
    https://www.facebook.com/ron.richard.7902
    LinkedIn
    https://www.linkedin.com/in/ronfrichard/

    Connect with Rob:
    Website
    https://bestsellerpublishing.org
    Twitter
    https://twitter.com/bspbooks
    Instagram
    https://www.instagram.com/bspbooks/?hl=en
    Facebook
    https://www.facebook.com/bestsellerpub
    YouTube
    https://www.youtube.com/c/BestSellerPublishingOfficial
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 20 min
    How to 3x Your Sales During a Pandemic

    How to 3x Your Sales During a Pandemic

    How to 3x Your Sales During a Pandemic

    – Publish. Promote. Profit. with Rob Kosberg Episode 154 Trudi Charest

    Trudi Charest is the Co-Founder of Marketing4ecps, a digital marketing agency focused on building digital advertising for healthcare practices.  Trudi is well known for designing, developing, and facilitating training and marketing programs to health professionals across North America. She is also a Licensed Optician with over 25 years of extensive eyecare experience.

    Trudi was one of Vision Monday’s “2019 Most Influential Women” in the optical industry. She is an active OWA member and has recently been elected to the board of directors for Optical Women’s Association.  
     
    Trudi is now adding “Best Selling Author” to her many accomplishments. She published her book, The Digital Sales Rep, in 2022 and hit best seller status in multiple categories and countries. She is an international speaker, author, industry consultant and business innovator.  

    Listen to this informative Publish. Promote. Profit. episode with Trudi Charest about how to 3x your sales during a pandemic. 

    Here are some of the beneficial topics covered on this week’s show:
    - How many business owners had to adapt and pivot during the pandemic. 
    - Why you should use Facebook and Instagram to reach out to people in your target markets.
    - How you should use your book to accomplish what you really want to do. 
    - Why writing a book is a good investment for the future of your business.
    - How writing a book gives you the authority and expertise in your market.

    Connect with Trudi:
    Links Mentioned:
    https://thedigitalsalesrep.com

    Guest Contact Info:
    Instagram
    https://www.instagram.com/digitalsalesrep/
    Facebook
    https://www.facebook.com/TrudiCharest
    LinkedIn
    https://www.linkedin.com/in/trudicharest/

    Connect with Rob:
    Website
    https://bestsellerpublishing.org
    Twitter
    https://twitter.com/bspbooks
    Instagram
    https://www.instagram.com/bspbooks/?hl=en
    Facebook
    https://www.facebook.com/bestsellerpub
    YouTube
    https://www.youtube.com/c/BestSellerPublishingOfficial
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 33 min
    Do You Need a PR Firm to Get Media Placements?

    Do You Need a PR Firm to Get Media Placements?

    Do You Need a PR Firm to Get Media Placements?

    – Publish. Promote. Profit. with Rob Kosberg Episode 151

    Did you know that if you get PR placements without a game plan that all you get is your “15 minutes of fame?” To avoid this and actually get leads from your press, check out today’s episode where I explain how to leverage PR and media. Guess what? Like most of the strategies we share at Best Seller Publishing, it starts with your book.
     
    I also talk about what it’s like to go through the process of hiring a PR agency, and how we do it at Best Seller Publishing. I even show you the exact ad campaigns our company is currently running to generate consistent leads.
     
    Lastly, I explain the different ways you can use media placements to generate leads. If you’re at a stage in your business where getting media could further your authority, don’t miss this episode. This information will help you get the most out of your press, save you from falling into common pitfalls, and save you money.
     
    You’ll Discover:
     
    Listen to this informative Publish. Promote. Profit. episode about how to 3x your sales during a pandemic. 

    Here are some of the beneficial topics covered on this week’s show:
    The Hierarchy of Desire
    What it’s normally like to hire a PR agency
    Using your book as the foundation
    The key points of PR
    Screenshare of how we set up our ad campaign


    Connect with Rob:
    Website
    https://bestsellerpublishing.org
    Twitter
    https://twitter.com/bspbooks
    Instagram
    https://www.instagram.com/bspbooks/?hl=en
    Facebook
    https://www.facebook.com/bestsellerpub
    YouTube
    https://www.youtube.com/c/BestSellerPublishingOfficial
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 24 min

Customer Reviews

5.0 out of 5
40 Ratings

40 Ratings

Alexstrath1 ,

Rob is a master

I’ve grown 4 business with my book and these episodes are the catalyst

Misstigerlili ,

Inspiring me to write a book!

If you are in the fence about what a book can do for your business, tune in! I really had no idea. Wow! Love it . Great guests and great stories!

Dr CMG ,

Branding

This podcast was insightful, informative and very interesting! This is something I’ve been trying to figure out but why when this Expert has it down. Highly recommend for anyone who is looking to brand their product, service or themself.