Purpose-driven Storytelling, with guest Anh Nguyen

In this episode of The Social Dialogue Podcast, Shane and Jenna sit down with marketing strategist and founder of Amplified Marketing, Anh Nguyen, for a conversation that blends storytelling, strategy, and purpose in today’s social media landscape.

Anh’s journey - from her parents’ beginnings in a Vietnamese refugee camp to building a purpose-driven marketing business - shapes how she helps brands show up with clarity, authenticity, and impact. 

Together, they explore what “content” actually means (and why so many businesses get it wrong), how social media strategy differs in B2B vs. consumer spaces, and why brand awareness and thought leadership are often more powerful than chasing constant leads. 

The conversation also dives into one of the biggest shifts happening right now: purpose-driven business. Anh shares why companies - especially for-profit brands - can no longer treat purpose as optional, and how Gen Z and Millennials are reshaping buying decisions with values, expectations, and accountability.

Shane and Jenna also get into:

•  How AI is actually being used in marketing workflows (and where to draw the line) 
•  Why relationship-building still matters more than ever in a digital-first world 
•  The difference between learning social media in the classroom vs. real life 
•  Creative brand examples that are doing storytelling right (even in B2B) 
•  How excitement without a plan can quickly turn into burnout 

Plus, a candid mother-daughter moment on shopping habits, brand values, and the real influence Gen Z has on consumer behavior.

If you’re building a brand, navigating social media strategy, or trying to create content that actually connects, this episode is full of practical insights and perspective shifts.

🔑 Keywords

mother daughter podcast, Gen X Gen Z podcast, social media strategy, content marketing, purpose driven marketing, brand storytelling, B2B marketing, AI in marketing, building brand awareness, thought leadership, social media podcast

Connect with Anh directly on LinkedIn.

Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com 

Need help with your company's social media? Reach out at bigvoicesocial.com.