65 episodes

We talk about startup life, the good, the bad, the insight, the experiences, the mistakes, the failures and everything between. The focus is on practical tips and tools to help you build your company from an idea stage, bootstrapping to investor funded growth companies.

We share everyday decision-making knowledge, situation and views so that you as a founder or CEO can avoid some of the mistakes and hardship along the way.

You can find more information at www.purposenclarity.com.

Purpose 'n Clarity with Petri Kajander Petri Kajander

    • Business

We talk about startup life, the good, the bad, the insight, the experiences, the mistakes, the failures and everything between. The focus is on practical tips and tools to help you build your company from an idea stage, bootstrapping to investor funded growth companies.

We share everyday decision-making knowledge, situation and views so that you as a founder or CEO can avoid some of the mistakes and hardship along the way.

You can find more information at www.purposenclarity.com.

    Who's your customer?

    Who's your customer?

    Is it the one paying for your product, the one using it or somebody else? 

    • 7 min
    What turns off investors?

    What turns off investors?

    When do you approach investors, what's your opening line? How are you telling your story and setting the expectations?

    • 4 min
    Complexity is easy but simplicity is harder

    Complexity is easy but simplicity is harder

    Simple is the best but it takes mastery to achieve it. Yet, many perceive complexity as sophistication when you don't understand issues deeply enough.

    • 5 min
    Is it you, the market or your sales process?

    Is it you, the market or your sales process?

    How to figure out whether you need to change your product or it's a market-related issue or it's just your sales process that needs fixing?

    • 4 min
    Ideal customers where are thou

    Ideal customers where are thou

    Convenience vs. business-first approach to your sales pipeline and lead generation

    • 3 min
    Business-critical for your customers

    Business-critical for your customers

    How much sorrow and tears will your customers shed if you stop doing what you're doing at the moment?

    • 7 min

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