About a year ago, Sterling was homeless. He was living on couches of friends of friends and trying to grow a business without much success. Well, that all changed. Now, just about a year later, Sterling is running a million dollar business that brings him immense joy, allows him freedom to travel and relax, and has completely changed his mindset about what's possible.
So, what changed?
Well, he started incorporating authentic story-telling, writing, and videos into his work and his community immediately shifted and grew. In this interview, he explains how the power of stories, vulnerable copywriting, and genuine videos can help you rapidly grow your business as well as a community of people who will devour anything you create. Sterling is unlike most humans I've ever met -- he reminds me of a younger Tony Robbins. Not only will you love Sterling's helpful frameworks and business advice, but you'll love all of his life insights and wisdom, too.