51 episodes

Most emails are delete worthy. Yet, others command our attention during the course of a busy day. Why...and more interestingly, how? Pushing Send dives into the stories behind people who send great emails. Each episode explores their strategies—plus the human side to how they connect and engage with readers. The goal of Pushing Send is to share inspiring stories about various approaches to email. If you’re an entrepreneur, marketing professional, or anyone using email in order to grow a business... you'll certainly hear something to help create even better emails yourself.

Pushing Send rasa.io

    • Business
    • 5.0 • 64 Ratings

Most emails are delete worthy. Yet, others command our attention during the course of a busy day. Why...and more interestingly, how? Pushing Send dives into the stories behind people who send great emails. Each episode explores their strategies—plus the human side to how they connect and engage with readers. The goal of Pushing Send is to share inspiring stories about various approaches to email. If you’re an entrepreneur, marketing professional, or anyone using email in order to grow a business... you'll certainly hear something to help create even better emails yourself.

    David & John Auten-Schneider: Using Email to Help Gay Men Achieve Financial Goals

    David & John Auten-Schneider: Using Email to Help Gay Men Achieve Financial Goals

    How two husbands use email to help other gay men create a happier, healthier, and wealthier life. Here's  David & John Auten-Schneider's story about Pushing Send.

    Key points from this episode:
    On a scale of 1 to 10, 10 being the most important, email is a 9.Profitability has a direct correlation to how much attention we've paid to our email list.Other platforms, like Instagram, Facebook, or LinkedIn, give you no control - unlike email!Social media platforms are constantly changing things - so what worked even just a week ago or a month ago, doesn't work today.An email list is there to help you create customers, to create value for people who will be your customers, or to create continuous value for people who are already your customers.Be more authentic and consistent in your emails.
    Tweetables:

    "Our profitability, or our revenue, has had a direct correlation to how much attention we've paid to our email lists, the people on our email list, as well as how we're growing our email list." - David Auten-Schneider from @DebtFreeGuys on the Pushing Send podcast

    "Email is something that we own, right? We own the ability to when we send or how we send an email, who it goes to, who is going to see it. So we have that choice. Whereas other platforms we don't own." - David Auten-Schneider from @DebtFreeGuys on the Pushing Send podcast

    "It's been pretty consistent. It's one of the least volatile components of our business. And to that point, we would much rather spend more time on our email list than social media." - John Auten-Schneider from @DebtFreeGuys on the Pushing Send podcast

    "An email list is there to help you create customers to create value for people who will be your customers or to create continuous value for people who are already your customers." - David Auten-Schneider from @DebtFreeGuys on the Pushing Send podcast


    Links mentioned in this episode:
    rasa.ioDebtFreeGuys.comQueer Money PodcastConvertKitRosemarie Groner / The Busy BudgeterMarie Forleo

    • 23 min
    Codie Sanchez - Tackling Email Like a Contrarian Thinker

    Codie Sanchez - Tackling Email Like a Contrarian Thinker

    An investor and former journalist that publishes guides, playbooks, and who built multiple successful email newsletters reaching over 100,000 subscribers.

    Here's Cody Sanchez's story about Pushing Send.

    Key points from this episode:
     Avoid the middleman: You don't want somebody else to be able to remove your ability to communicate directly with your user and control that relationship.If you're going to be in someone's inbox, be there for something great or be funny or be a real value-add - but don't just to be there.There's a huge difference between trying to be right and trying to make people think. If you can think critically, the world sort of opens to you like a blossom.It's important that you charge something for some part of your newsletter. People don't value things that are free as the same as they do things that they pay for. Media businesses are tough and you need to have multiple revenue streams off of them.Within a business, internal email is the kiss of death - use Slack.
    Tweetables:

    "Why can't I learn about that in a way that's interesting? And that has a little bit of a story to it. And I try...giving it to you in a way where you're kind of looking forward to just reading the verbiage of it and you learn through osmosis. I think that's beautiful." - @Codie_Sanchez

    "The great thing about emails, you can have a relationship with the user directly." - @Codie_Sanchez

    "...I love writing. I think probably one of the most powerful things you can do is to learn how to communicate with the written word." - @Codie_Sanchez

    "I don't think you really have to know what you're doing in the space. You've just got to get out there and create it and see what lands" - @Codie_Sanchez

    "It's much easier to get a group of a thousand people engaged than it is a hundred thousand people." - @Codie_Sanchez

    "The lowest common denominator is humanity and humanity for the most part decreases or defaults to what they already know. So like...you don't have to be at the top level to make things happen. You can start a newsletter, have it be profitable." - @Codie_Sanchez


    Links mentioned in this episode:
    Codie Sanchez: LinkedIn, Instagram, TwitterBryan Kelly: LinkedInContrarian ThinkingGrow GettersSubstackJonah Goldberg - The DispatchSlack

    • 18 min
    Lisa Jones - Play a 60 Sec Video Within Email

    Lisa Jones - Play a 60 Sec Video Within Email

    The founder and CEO of EyeMail, a company whose technology allows brands to embed 60 seconds of video into their email marketing messages. This isn't just a link - it's actually in the email and you can play it right there. Lisa tells her personal story and what led to her building a business focused on email. This is Lisa Jones' story about Pushing Send.

    Keypoints from this episode:
    Lisa majored in logistics and procurement because she loved processes and things of that magnitude. When the opportunity became available to be a logistics specialist director at NASA, she jumped at the chance. It's been said that we receive 120 emails a day on average, and we send out 40 of that. 73% remains unread.It's been said that 95% of us retain what we see in video versus 10% of what we read.The EyeMail team is very proud of their diversity. The youngest team member is 23 and the most senior team member is 75.Email is here to stay. Some people will say that email is dead, but we just have a love, hate relationship with email. We send emails, but then we don't like receiving all of these emails that we're inundated with. However, email is here to stay.Is EyeMail an email service provider? No, they're not. They bring email to life and they're focused on that.
    Tweetables:

    "I used to always and still, do, ask the why question. why does this work? How does this work and how can it be better?" - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io

    "What if email could be brought to life? What if email could generate emotion and have video directly in the email inbox? I wonder if that would create a spark in a global community and with that EyeMail was born." - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io

    "I always knew that there was something unique about my life in terms of my direction. I didn't want to stay on one path. I wanted to have an adventurous career." - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io

    "I've always had an affinity for email. Email, because it's a channel that we all use." - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io

    "We're all inundated with messaging in our inbox. We're flooded. It's been said that we received 120 emails a day on average, and we send out 40 of that. 73% remains unread. So that's the core problem is how can you allow your marketing messages, your communications to stand out from the clutter?" - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io

    "But you know what? At the core of it all, we're all looking for human connection, human connection, as close as possible. And we know that video is primary for wanting to view content." - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io

    Links mentioned in this episode:
    NASAEyeMailTime WarnerMake a wish foundationMailchimpSalesforceConstant ContactMarketing CloudPorsche North America

    • 23 min
    Encore: John Lee Dumas - Turning Listeners Into Subscribers

    Encore: John Lee Dumas - Turning Listeners Into Subscribers

    Note: this popular episode was originally released on June 16, 2020.

    Ever wonder how you can use your email newsletter to move audience members from passive listening to deeper engagement? Today’s guest, a prolific business podcaster, John Lee Dumas, shares his earliest experience sending an email newsletter and how he used it to grow his online platform. John is the founder and host of the award-winning Entrepreneurs On Fire Podcast where he interviews inspiring entrepreneurs to help them on their entrepreneurial journeys. He has interviewed over 2,000 incredible entrepreneurs, including Tony Robbins, Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, and many more. In today’s episode, we talk all about John’s initial email Newsletter experience and how it has evolved through the years. We also discuss how John has used different avenues to grow his email list, the importance of capturing emails, and how John applied what he observed from other podcasters to his own email communication stream to help grow his business. Stay tuned for an insightful conversation with John Lee Dumas on turning your listeners into subscribers. 


    Key Points From This Episode:
    How long John has been publishing their Entrepreneurs On Fire email Newsletter.The specific content and what the newsletter looked like and sound like back then.What email responses looked like and why it was different than it is today.How John handled the long email responses and deep engagement from listeners.What John believes is the difference between emails and the podcast.The importance of capturing emails from your podcast audience for growth.How John applied what he had learned from other podcasters to his email communication.John shares his initial lead magnet to grow his email list.How John incorporated his courses to grow his email list. John’s approach to keeping his brand authentic to his own personality and voice.What his business and day-to-day look like today.

    Tweetables:
    “Email has been like my lifeblood into my audience because I get over a million listens of the podcast a month and podcasting is a very passive form of consuming content. There’s no easy way to respond. You’ve got to be really intentional. Email gave me a direct link to their lives by pressing the send button and getting the content straight to their inbox.” — @johnleedumas [0:00:01]
    “Sometimes with podcasting — you are absolutely speaking to a black hole and sometimes you wonder, ‘Do these people exist?’ Because you don’t often hear from them, they’re not engaging — and that’s one of podcaster’s biggest struggles.” — @johnleedumas [0:07:05]
    “You own your email list. Build your email list!” — @johnleedumas [0:11:30]


    Links Mentioned in Today’s Episode:
    John Lee Dumas on Twitter
    John Lee Dumas on LinkedIn
    John Lee Dumas on Facebook
    John Lee Dumas on Instagram 
    Entrepreneurs On Fire
    Entrepreneurs On Fire Podcast
    Rasa
    Dotcom Secrets — Russel Brunson

    • 20 min
    Encore: Joanna Wiebe - Writing Engaging Sales-Based Emails

    Encore: Joanna Wiebe - Writing Engaging Sales-Based Emails

    Note: this popular episode was originally release on June 9, 2020.

    On today’s show, listeners will hear how a renowned copywriter teaches others to sell and promote with email. For Joanna, email is the direct path to revenue for every business, especially because it is a much cheaper and less time-consuming way of reaching your audience than many other mediums such as podcasting and blogging. Joanna educates listeners on the difference between direct mail and email, what direct response entails, and she gets into the factors that make or break an email campaign, including the relevance of the content and the timing. She gives pointers for writing sales-based emails that are interesting and that keeps the reader curious without resorting to cheap tactics like clickbait. But she warns marketers not to let the fear of being sleazy stop them from writing groundbreaking emails and suggests they should test different approaches with their audience. Joanna also shares how you can use storytelling skills to write effective emails and explains why getting everything out on the page is better than editing in your head as you go. 


    Key Points From This Episode:
    Hear why email provides an instant payoff that is seldom seen in other mediums. Keeping in mind that, while other mediums could work, they will likely cost you more. The difference between direct mail and email and the role of our impulse to keep clicking. An explanation of what direct response involves in the context of marketing. Relevance and other factors that determine whether a sales-based email succeeds or fails. Find out about the crucial part that email has played in Joanna’s copywriting business. Advice for writing sales emails that aren’t sleazy and testing your audience’s response. Writing interesting emails by paying attention to what is interesting and current in the world. Using storytelling skills to keep your email audience interested and wanting to know more. Why you have to write down everything that comes to mind and do the editing later. 

    Tweetables:
    “There is a direct path between sending an email and making a sale. It is harder to make sales without sending emails.” — @copyhackers [0:01:52]
    “The most ideal, if you are trying to get an email to convert, is increased relevance. Relevance is everything—but it’s hard.”  — @copyhackers [0:05:50]
    “The fear of being sleazy keeps so many marketers from doing breakthrough work.” — @copyhackers [0:11:36]
    “Great, readable copy doesn’t happen on the first take. The first take is supposed to be ugly.” —@copyhackers [0:20:15] 


    Links Mentioned in Today’s Episode:
    Joanna Wiebe on LinkedIn
    Joanna Wiebe on Twitter
    Copyhackers
    John Lee Dumas
    Entrepreneurs on Fire 
    Pushing Send
    rasa.io

    • 25 min
    Jen Capstraw - Women of Email

    Jen Capstraw - Women of Email

    Jen Capstraw, one of the co-founders behind Women of Email, is a professional network aimed at promoting leadership among women within the field of email marketing. Jen shares her experiences as an email marketing strategist, as well as the story that led to the creation of women of email.

    Key Points From This Episode:


    Women of Email was created in 2016 following a conference where the imbalance of thought leaders represented by women in the email industry was not in women's favor.Women of Email became the official speakers bureau of female thought leaders in the email industry. They will give event organizers an easy pathway to achieve gender parody on stage.In the US the email industry is split 50/50 of men and women.As Women of Email grew and awareness of the organization was spreading. Recruiters started reaching out to ask for talent. And they had transparency policy. Having the numbers is helping them their members negotiate for better compensation.Women of Email is a productive community that has helped some of its members double and triple their income.There are no organization dues, so Jen solicits free passes to events so they access to education and networking.According to Jen, email marketers are kind of a bunch of underdogs and there's a like-mindedness in the community. It is a divers, but warm and welcoming environment. Jen also shares her story of email and what she thinks about email best practices.  

    Tweetables:

    I have to say 2020 is the year that email brought sexy back. Email volumes with, through the roof. Everybody leaned into the email channel in 2020, and that means we're going to stick. We're finally getting the respect that we have deserved all along. @JenCapstraw (00:01)
    I believe everyone has a story. Everyone can be a thought leader. There is something you can educate about that nobody else can, can explain or do in exactly the same way that you do. @JenCapstraw (07:56)

    it could take just one event to change your career, where you learn some new ideas, you make some new connections and you feel more connected to the industry and the community. You feel more excited about the type of work you do, and that can take you so far.  @JenCapstraw (16:11)

    When you see those numbers come rolling in that you're making money and ROI and making great things happen. That's a dopamine hit. And like, you're going to get addicted to that.  @JenCapstraw (17:43)

    I get such amazing feedback from people that they didn't know, that email was exciting. I get them excited. And I love hearing that. It's just, it's difficult. And that is exciting to me.  @JenCapstraw (19:34)

    I don't look at best practices as though they are gospel. They are just suggestions. In many cases, you've got to be legal and you've got to be relevant. And the rest of it's up to you. @JenCapstraw (25:05)

    Links Mentioned in this Episode:

    Jen Capstraw on Twitter

    Jen Capstraw on LinkedIn

    Women of Email

    Kristin Bond

    • 26 min

Customer Reviews

5.0 out of 5
64 Ratings

64 Ratings

Brian-Gatorworks ,

Great Value

This podcast provides a ton of great value. It’s definitely making me rethink the power of email.

podcastlover987654321 ,

Learning to up my email game

This content is really good and well presented and is helping me rethink how to do email!

ajm228 ,

Great Advice in Email Marketing

You’d expect email marketing seems to be a tough subject to make interesting. Pushing Send upends that expectation.

Top Podcasts In Business

Ramsey Network
iHeartPodcasts
NPR
Jocko DEFCOR Network
Pushkin Industries
Andy Frisella #100to0