39 episodes

Most emails are delete worthy. Yet, others command our attention during the course of a busy day. Why...and more interestingly, how? Pushing Send dives into the stories behind people who send great emails. Each episode explores their strategies—plus the human side to how they connect and engage with readers. The goal of Pushing Send is to share inspiring stories about various approaches to email. If you’re an entrepreneur, marketing professional, or anyone using email in order to grow a business... you'll certainly hear something to help create even better emails yourself.

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    • 5.0 • 64 Ratings

Most emails are delete worthy. Yet, others command our attention during the course of a busy day. Why...and more interestingly, how? Pushing Send dives into the stories behind people who send great emails. Each episode explores their strategies—plus the human side to how they connect and engage with readers. The goal of Pushing Send is to share inspiring stories about various approaches to email. If you’re an entrepreneur, marketing professional, or anyone using email in order to grow a business... you'll certainly hear something to help create even better emails yourself.

    EP38: Lauren Meyer - Email Deliverability Made Easy

    EP38: Lauren Meyer - Email Deliverability Made Easy

    Lauren Meyer is one of the foremost experts on email deliverability and she breaks down this complex topic so we can understand and then take action on it. Here she is sharing some very practical ways we should think about email deliverability, regardless of the specific size of our email list.

    Key Points From This Episode:
    The goal of an email is not just to get someone to sign up, but to consistently send emails that are valuable to them. Ultimately it's in the eyes of the recipient as to what is valued, what's spam, and what smart, not spam.Lauren feels like you should look at analytics, but also determine the frame of mind of your audience and what their motivation is to open an email. She feels like you need to come to people with the right attitude, ask the right questions, and be thoughtful. Email deliverability can be an issue for everyone, no matter their list size. It's important to find an ESP that has other good customers and policies in place. The best way to monitor your deliverability is to do so over time. Lauren shares several things that you should be looking at. Lauren suggests looking at what you're changing, what you're doing as well as how your audience tends to react to that as the best way to spot deliverability issues.Your job is to really align with the mailbox providers. Make their job easier to say that your messages truly deserve to hit the inbox every time. Because once you've built up that really good sender reputation, it's a lot easier for you to go to the inbox. 
    Tweetables:

    And so I think people need to realize that the goal of an email is not just to get someone to sign up, but  to consistently send emails that are valuable to them. @LaurenEmailGeek (02:25)

    What does the recipient actually think of this mail? Do they like it? Do they want to receive it in the future? Do they want to engage with it or do they just want to get it out of their way and never think about it again?  @LaurenEmailGeek (03:41)

    I think that's where it really takes a mix of being able to look at your analytics, being able to kind of step back as well. And just kind of have that emotional intelligence to say, is this an email that I might want to receive? @LaurenEmailGeek (06:11)

    Understanding your own program, just really what are your goals with email and, and how can you best serve those by finding an ESP that really fits your needs. And just focusing on what you know, and what you can work on. @LaurenEmailGeek (13:18)

    The most damaging reaction that a recipient can have to, your message is to mark it as spam. @LaurenEmailGeek (15:04)

    Links Mentioned in this Episode:

    Lauren Meyer on Twitter

    Lauren Meyer on LinkedIn

    Socket Labs

     

    EP37: Ryan Jenkins - Generation Z + Email

    EP37: Ryan Jenkins - Generation Z + Email

    Ryan Jenkins is a professional speaker and generational expert. He has been  keynote speaker for clients such as State Farm, Salesforce.com, and The Home Depot  He shares how he has used email to grow his business and what he's learned about Generation Z and their approach to email.

    Key Points From This Episode:
    Email has been the bedrock for Ryan's business and he feels like it is here to stay for a while.Ryan doesn't use pop-ups or opt-ins on his website because he hasn't been looking to grow a massive list, because his audience is small, but now that he is publishing his third book, he does wish. that he had a larger list.  When speaking at events, he asks for email addresses in a variety of ways and he shares how and what tools he uses.Ryan talks about how he serves two different audiences at the same time and what he hopes everyone does who lands on his site.Ryan shares the resources he's used to learn about email during his career. Gen Z is now moving into the workplace and you'll be surprised to see how they prefer to communicate. He also digs into some tools that are now being used to interview job candidates.It is important to start helping Gen Z to experience connection and how to leverage technology in the best way possible, but also looking for those unique moments to stay connected with one another.Tweetables:

    I'm constantly trying to figure out how do I make this effortless and seamless for the audience and what can I add? What can I give them that's going to be super valuable and just make it as easy for them to engage with as possible?  @TheRyanJenks (09:24)

    I don't really differentiate between who it is. I'm trying to drive them towards the, the contact form where I can also flush out some more of the details and I can evaluate if this is a legitimate lead.  @TheRyanJenks (13:05)


    72% of generation Z want to communicate via face-to-face at work. And that blows people away. And that's according to our research and other research has it as high as 75%. @TheRyanJenks  (16:54)

    We have to keep a very watchful eye on Gen Z and help them right. Start helping them to experience what that is and how to leverage technology in the best way possible, but also looking for those unique moments to stay connected with one another. @TheRyanJenks (25:22)

    Links Mentioned in this Episode:

    Ryan Jenkins Website

    Ryan Jenkins on Twitter

    Ryan Jenkins on LinkedIn

    Slack

    Hubspot

    Canvas

    Simple Texting

    EP36: Franz Sauerstein - The Email Marketing Story of a German eCommerce Consultant

    EP36: Franz Sauerstein - The Email Marketing Story of a German eCommerce Consultant

    Franz Sauerstein is a sought-after email marketing strategist for e-commerce brands in Europe. He's learned how to navigate the pitfalls that often come with following best practices. Today he shares how he's experimented with email marketing, then used what he learned to help his clients scale their businesses.

    Key Points From This Episode:
    Franz explains that if weren't for email he wouldn't have a business. He cultivated each of his customers from writing them personally. He still uses this practice with brands he really wants to work with. Using segmenting and treating each industry separately has been a powerful tool when Franz works with clients. Business really picked up when he began using a marketing funnel versus only relying on social. People felt like they had gotten to know him through his emails and a working relationship came naturally.Franz talks about how one of the challenges he faced was experimenting with everything he learned from the experts at the time and that it could be really difficult to filter out what would really work.Bryan and Franz discuss how there is no one size fits all strategy and what works for one market might not work in another. Franz talks about what he's learned from US marketing trends and what can translate over to be used in Germany and what he's learned from the pros in Germany, as well. 
    Tweetables:

    If I want to work with a brand, I will try several things to get on their radar before getting on a call with them, I will tear down their website, review it, give them feedback and show them what they could do better.  @FranzSauerstein (02:28)

    The single best thing I've done to extract the maximum value out of my email list is really to think about what I'm sending them and rethinking it like quarterly. @FranzSauerstein (00:01)

    Start with a baseline because, you know, okay, I haven't changed this variable and I haven't changed the rest of the variables. So there must be something I can do to improve this. @FranzSauerstein (12:42)

    There's a reason the greatest direct response copywriters worked in the US and figured out how copy works and why we still use those principles and refine them. So it's like, yes, it's different. But it's also the same."  @FranzSauerstein (14:52)

    Links Mentioned in this Episode:

    Franz Sauerstein on Twitter
    Xciting Webdesign
    Xing
    Brennan Dunn
    Drip
    Facebook
    Tik Tok
    Jonathan Stark
    Kai Davis
    Kai Cuts

    EP35: Kim Jimenez - Email Brings Profitability Over Popularity

    EP35: Kim Jimenez - Email Brings Profitability Over Popularity

    Kim Jimenez is a digital marketing strategist and educator who works with online creators to build their businesses. Today she shares how she has used email to grow her business, even during the COVID-19 pandemic. Here's Kim Jimenez.Key Points From This...

    EP34: John Meese - From Small to BIG Email Newsletters

    EP34: John Meese - From Small to BIG Email Newsletters

    John Meese is a serial entrepreneur, new author and the current dean of PlatformUniversity.com.  He has a wide range of experience with email and he's learned some interesting things along the way, including a few tricks that might help you with your...

    EP33: Tamsen Webster - Finding Your Email Newsletter's Red Thread

    EP33: Tamsen Webster - Finding Your Email Newsletter's Red Thread

    Tamsen Webster is a messaging and presentation strategist. Today she shares with us how she infuses her weekly newsletter with the ideas she shares as a communication thought leader. She is an in-demand speaker and strategist who helps brands build big ideas and bring them to life. She also applies the same process to her own weekly newsletter and she shares her workflow with us.
     
    Key Points From This Episode:


    Tamsen defines The Red Thread and she shares how she uses it as a method to help people find and build connection. The Red Thread is a way for our brain to come up with a solution for why things make sense together- the story that our brain builds to connect the problem and solutionThis concept can be applied to email because it's about helping people to clarify what they are asking for and to make sure that the people they are asking for it are sure to take it. Tamsen's email workflow involves sketching out a red thread so she knows what the main elements are and then just sitting down to write it out.  She finds that talking it out first helps greatly. She views her newsletter as a way to show that she's doing the work and to help others do the same. 
    Tweetables:

    The main problem I want to solve is that there is so often a gap between these amazing, amazing ideas and the impact they can have. And so often that gap simply in how they're articulated  @TamaDear (00:26)

    The Red Thread is that it's the story that our brain builds to connect the problem and solution. And simultaneously it is also the name of the method I've developed to help people find and build that connection... that story, @TamaDear (02:08)

    Ideas aren't found they're built and they're built by the story that kind of happens in the dark. @TamaDear (06:10)

    That's how I use the newsletter that's for me is to show that I'm doing the work and help people do their own and to create knowledge and to stay in it and to be constantly doing it and to help other people do the same.   @TamaDear (21:02)


    Links Mentioned In This Episode:

    Tamsen Webster on Twitter

    Tamsen Webster on LinkedIn

    The Red Thread Newsletter

    Ericsson

    TEDx

    Chris Anderson

    Buffer

    Seth Godin

    Ann Handley

    Warren Buffett

    Clubhouse

Customer Reviews

5.0 out of 5
64 Ratings

64 Ratings

Brian-Gatorworks ,

Great Value

This podcast provides a ton of great value. It’s definitely making me rethink the power of email.

podcastlover987654321 ,

Learning to up my email game

This content is really good and well presented and is helping me rethink how to do email!

ajm228 ,

Great Advice in Email Marketing

You’d expect email marketing seems to be a tough subject to make interesting. Pushing Send upends that expectation.

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