26 min
Putting “Life” Back in Life Insurance: How John Hancock has incentivized their customers to live longer, healthier, better lives Life Accelerated
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- Business
Where did the life insurance industry go wrong? To the average consumer, it’s perceived as more about death – than life.
John Hancock is on a mission to put the “life” back in life insurance. Sporting key partnerships with Apple and other tech companies, they’re helping customers live longer, healthier, better lives.
VP, Head of Behavioral Insurance at ManuLife Lindsay Hanson joins Life Accelerated to reveal how they’ve innovated with both amazing organizations and their own customers to bring about big change.
You’ll also learn how customer engagement will change in the future and how to secure personal health data.
Resources:
GRAIL Release
Vitality Page
Where did the life insurance industry go wrong? To the average consumer, it’s perceived as more about death – than life.
John Hancock is on a mission to put the “life” back in life insurance. Sporting key partnerships with Apple and other tech companies, they’re helping customers live longer, healthier, better lives.
VP, Head of Behavioral Insurance at ManuLife Lindsay Hanson joins Life Accelerated to reveal how they’ve innovated with both amazing organizations and their own customers to bring about big change.
You’ll also learn how customer engagement will change in the future and how to secure personal health data.
Resources:
GRAIL Release
Vitality Page
26 min