57 min

Putting marketing data into action through reverse-ETL with Supermetrics, Google, and Hightouch The Marketing Analytics Show

    • Marketing

In this episode, you'll hear from Henrik Warfvinge, the Technical Leader of Artificial Intelligence at Google, Kashish Gupta the Co-CEO & Co-Founder at Hightouch, and Evan Kaeding, Lead Sales Engineer at Supermetrics. They’ll discuss how to put marketing data into action through reverse-ETL.


The limitations of the current data stack that block data teams from making the most of their data
Important factors to consider when building an operational marketing data warehouse
How reverse-ETL powers data activation
What companies can achieve with data activation

In this episode, you'll hear from Henrik Warfvinge, the Technical Leader of Artificial Intelligence at Google, Kashish Gupta the Co-CEO & Co-Founder at Hightouch, and Evan Kaeding, Lead Sales Engineer at Supermetrics. They’ll discuss how to put marketing data into action through reverse-ETL.


The limitations of the current data stack that block data teams from making the most of their data
Important factors to consider when building an operational marketing data warehouse
How reverse-ETL powers data activation
What companies can achieve with data activation

57 min