We're joined by the Vice President of Revenue Operations at Terminus, where she works daily with the sales & marketing teams. Mallory is a big supporter of focusing on metrics that matter. Revenue over visits. Conversion rates over total lead flow.
Mallory's Revenue Rules:
1. Marketing Qualified leads still matter
2. In operations, you need to measure what matters.
Connect with Mallory on LinkedIn:
Where you can listen:
• iTunes: https://podcasts.apple.com/us/podcast/qualified-marketing-leads-still-matter-the-revenue/id1538449270?i=1000560516384
• Spotify: https://open.spotify.com/episode/2E9NyPzTq7fWCUOX4Q787F?si=9691062723094ef8
• Youtube: https://youtu.be/1aNiFGm8KXQ