Quick, Double Down! The Heart of American Strategy - Tom Morton, CSO

Tom Morton is co-CSO of R/GA in the USA. It's a new role, so new it was announced this week. Tom shares the role with Jess Greenwood. With over 60 strategists in 7 US offices while working with large and fast tech companies but not just tech companies, what does strategy do at R/GA and how is strategy different between the USA and England, the other place both Tom and Jess have worked? We discuss: - Doing strategy in the USA - Doing strategy fast and under pressure - Problems and insights - What a CSO does You can find Tom at https://twitter.com/tommorton For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.