Rachel Reynolds: What a Roof Over Your Head Really Means

Rachel Reynolds has spent 12 years as Director of Marketing at the Atlanta Mission, the oldest and largest provider of homeless services in Atlanta. She serves around 800 men, women, and children every night across four campuses, and she has watched the face of homelessness change dramatically in that time.

In this episode, Justin and Rachel trace the origin story of the 90 and 90 campaign, the campaign that raised over $90,000 to fight homelessness in 90 days and changed the trajectory of JLG's giving culture. 

They talk about what makes corporate partnerships actually work, why multiplication matters more than the size of a single check, and how the current housing crisis is creating a wave of situational homelessness that most people never see coming.