Rachel Shechtman comes from a long line of retailers in her family. But when she joined the family business, she did it her way with Story. Story is a retail space that has the point of view of a magazine, changes like a gallery, and sells things like a store. It's an incredibly inventive space that merges the worlds of commerce, content, and community. Rachel has been named Crain's NY 40 Under 40 List for 2015, Fortune's 40 Under 40 List for 2013, and on Fast Company's Most Creative People in Business. On the episode, Sophia and Rachel discuss Rachel's serendipitous first job at the Barefoot Contessa, creating a 2.0 community space with Story, and how to make yourself an adjective.