79 episodes

Hosted by Oli Russell-Cowan, the Rad Season Podcast is about the people who push boundaries on a daily basis in the world of action sports. Listen to athletes and industry professionals about their unique experiences and the lessons they learnt along the way. Get inspired for an adventure where “it’s always the season somewhere.”

Rad Season Action Sports Podcast Oli Russell-Cowan

    • Sports
    • 5.0 • 2 Ratings

Hosted by Oli Russell-Cowan, the Rad Season Podcast is about the people who push boundaries on a daily basis in the world of action sports. Listen to athletes and industry professionals about their unique experiences and the lessons they learnt along the way. Get inspired for an adventure where “it’s always the season somewhere.”

    #66: Tony Arthy — Founder of Worn Out Creative on Growing Action Sports Brands through Music

    #66: Tony Arthy — Founder of Worn Out Creative on Growing Action Sports Brands through Music

    Tony Arthy is the founder of brand and music partnerships agency Worn Out Creative based in London. He started the agency in 2008 after having worked in marketing, pr and entertainment for action sports distribution companies and brands including Insight, Paul Frank, RVCA, Vestal Watches and Atticus clothing. Tony's worked with hundreds of bands including Coldplay, The Prodigy, Oasis & Muse on youth marketing campaigns, played drums for The Wonder Stuff and been a band manager for the Black Spiders.

    Tune in to find out how Tony mixed his love for music, action sports and working with brands to create his own agency. Where he sees the future of digital marketing and music going. Festival marketing, how brands can get involved with musicians, brand events, working with Vans and the House of Vans and so much more!

    Enjoy and get rad!

    You can follow what Tony is up to on Instagram at Tony Arthy and see what projects he's working on at Worn Out Creative. 
    Like what you hear?  Please consider leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  

    The Rad Season Action Sports and Adventure Show comes out as a podcast across all podcast players with a new episode every Monday. 

    For show notes and past guests, please visit: radseason.com/magazine/
    Follow Rad Season:

    Website: radseason.com

    Twitter: twitter.com/radseason

    Instagram: instagram.com/radseason

    Facebook: facebook.com/radseason

    LinkedIn: linkedin.com/company/rad-season/

    YouTube: youtube.com/c/RadSeason


    Past guests on The Rad Season Show include Wim Hof, Kevin Lyman, Matt Barr, Alistair Gosling.

    • 53 min
    #65: Gary Fisher — The Inventor of the Mountain Bike on the Bicycle Revolution

    #65: Gary Fisher — The Inventor of the Mountain Bike on the Bicycle Revolution

    Gary Fisher is the inventor of the modern mountain bike and Founder of Fisher Bicycle. Gary grew up in San Francisco, California riding road bikes as a kid and persuaded the Belmont Bike Club to let him join them. This opened up his world to racing bikes taking wins in the TransAlp and Masters XC national title. He set the record for the Repack downhill race on a modified Klunker bike which lead to him coming up with the term 'mountain bike' in 1979. That year Gary and Charlie Kelly founded MountainBikes specialising in bikes that could be used in off road terrain.

    Tune in to find out how Gary came up with the idea for the mountain bike, his time as a bike mechanic, bike tester, journalist and lighting engineer in the late 60's for bands like the Grateful Dead and Janis Joplin, dealing with Hells Angels, his family background in Hollywood, importing mountain bikes around the world, selling his company to Trek Bicycle Corporation, the future of mountain biking and so much more!

    Enjoy and get rad!

    You can follow what Gary is up to on Instagram at gary_fisher
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    Like what you hear?  Please consider leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  

    The Rad Season Action Sports and Adventure Show comes out as a podcast across all podcast players with a new episode every Monday. 

    For show notes and past guests, please visit: radseason.com/magazine/
    Follow Rad Season:

    Website: radseason.com

    Twitter: twitter.com/radseason

    Instagram: instagram.com/radseason

    Facebook: facebook.com/radseason

    LinkedIn: linkedin.com/company/rad-season/

    YouTube: youtube.com/c/RadSeason


    Past guests on The Rad Season Show include Nicholi Rogatkin, Darren Berrecloth, Caroline Buchanan and Wim Hof. 

    • 1 hr 11 min
    #64: Sue Izzo — From Action Sports Agent to Business Growth Coach

    #64: Sue Izzo — From Action Sports Agent to Business Growth Coach

    Sue Izzo is a former action sports agent, business growth coach, Mentor and CEO of Sports Management Mastermind.

    Sue started off her career in action sports getting her first job at Burton in Vermont. She then worked for ICR in youth marketing and was exposed to sports marketing which lead to opening her own sports marketing agency Mosaic Sports Management representing some of best action sports athletes in the world including world champion surfer Sofia Mulanovich, Josh Kerr, snowboarders Danny Davis, Kevin Pearce and Keir Dillon among many others.

    Tune in to find out what is was like to run an athlete management agency for 18 years and the changes within the action sports industry. Co founding headphones brand Frends, producing shows for MTV and ESPN. How Sue sold her agency in 2015 and moved into helping business owners and entrepreneurs with their growth strategies. Along with Co founding The Sports Management Mastermind (SMM) to educates and empower athletes and their families.

    Enjoy and get rad!

    You can follow what Sue is up to on Instagram at sueizzo and find out more about her latest project The Sports Management Mastermind. 
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    Like what you hear?  Please consider leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  

    The Rad Season Action Sports and Adventure Show comes out as a podcast across all podcast players with a new episode every Monday. 

    For show notes and past guests, please visit: radseason.com/magazine/
    Follow Rad Season:

    Website: radseason.com

    Twitter: twitter.com/radseason

    Instagram: instagram.com/radseason

    Facebook: facebook.com/radseason

    LinkedIn: linkedin.com/company/rad-season/

    YouTube: youtube.com/c/RadSeason


    Past guests on The Rad Season Show include Circe Wallace, David Meltzer, Keir Dillon, Mark Sperling, Mikey Taylor and Selema Mesekela. 

    • 51 min
    #63: Nick Hounsfield — Founder of The Wave and Chairman of Surfing England

    #63: Nick Hounsfield — Founder of The Wave and Chairman of Surfing England

    Nick Hounsfield is a British surfer and social entrepreneur, Founder of the first inland surfing destination in Bristol The Wave, the Chairman of Surfing England and a member of the UK Sport International Leadership Programme.

    Nick talks about how he got into surfing and what lead to the idea of bringing an artificial wave to Bristol and the ups and downs of creating the facility from funding the project to construction and all the lessons learnt along the way.

    Nick has a strong interest in  ‘blue health' (linked to wellbeing through contact with water) and will discuss his own personal experiences, opens up about getting a stroke and what has helped him and loads more!

    Enjoy and get rad!

    You can follow what Nick is up to on Instagram at wavemakernick and find out more about his latest projects and developments at The Wave.  
    *
    Like what you hear?  Please consider leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  

    The Rad Season Action Sports and Adventure Show comes out as a podcast across all podcast players with a new episode every Monday. 

    For show notes and past guests, please visit: radseason.com/magazine/
    Follow Rad Season:

    Website: radseason.com

    Twitter: twitter.com/radseason

    Instagram: instagram.com/radseason

    Facebook: facebook.com/radseason

    LinkedIn: linkedin.com/company/rad-season/

    YouTube: youtube.com/c/RadSeason


    Past guests on The Rad Season Show include Ian 'Kanga' Cairns, Shaun Tomson, Pat O'Connell, Andrew, Cotton, Joe Turpel and Selema Mesekela. 

    • 47 min
    #62: Caroline Buchanan — 8 x BMX and Mountain Biking World Champion

    #62: Caroline Buchanan — 8 x BMX and Mountain Biking World Champion

    Caroline Buchanan is a 5 x Mountain Bike World Champion and 3 x BMX World Champion. Caroline has been competing at the highest level of BMX racing and mountain biking for over two decades. She represented her country in BMX at two Olympic Games and is considered one of Australia's most popular female action sports athletes, winning accolades such as the Australian Athlete of the Year. 

    Buchanan discusses growing up in Canberra getting into BMX at 5 years old. Why she moved to the action sports capital of Temecula, California and the reason she returned home. What drove her to have a successful career as an athlete winning world titles in multiple sports. How she has stayed mentally focused and physically prepared. 

    Caroline talks about the importance of having mentors when she was younger and how she is mentoring future generations of female athletes. Her current focus on freeride mountain biking, accomplishing world firsts like being the first female rider to do a front flip on a mountain bike, her riding legacy and so much more! 
    Enjoy and get rad!

    You can follow what Caroline is up to on Instagram at cbuchanan68 and her website carolinebuchanan.com 

    *
    Like what you hear?  Please consider leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  

    The Rad Season Action Sports and Adventure Show comes out as a podcast across all podcast players with a new episode every Monday. 

    For show notes and past guests, please visit: radseason.com/magazine/
    Follow Rad Season:

    Website: radseason.com

    Twitter: twitter.com/radseason

    Instagram: instagram.com/radseason

    Facebook: facebook.com/radseason

    LinkedIn: linkedin.com/company/rad-season/

    YouTube: youtube.com/c/RadSeason


    Past guests on The Rad Season Show include Darren Berrecloth,  Daniel Dhers, Robbie Maddison and Nicholi Rogatkin. 

    • 53 min
    #61: Scott Martin — Founder of Groundswell Origins on Sustainable Growth Marketing

    #61: Scott Martin — Founder of Groundswell Origins on Sustainable Growth Marketing

    Scott Martin is the Founder of Groundswell Origins, a Serial Entrepreneur and content creator.  

    Scott has built numerous communities within the action sports space and has run his company Groundswell Origins for the past 5 years which mentors and teaches entrepreneurs to scale business rapidly, sustainably and exponentially. 

    Scott discusses how his passion for wind surfing and action sports lead him from Canada to Hawaii. How he started off his entrepreneurial journey selling websites in the late 90's during the dot com boom. 

    Scott talks about how he became focused on the concept of immersion and sustainable growth marketing and building up his own agency helping his clients with their digital marketing needs. He chats about getting hooked on cat skiing in Canada and how content marketing and social media changed everything and provided companies the ability to expand their reach in an authentic way.


    Enjoy and get rad!

    You can follow what Scott is up to on Instagram at  scottmartin_org and his website Groundswell Origins. 

    *
    Like what you hear?  Please consider leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference.  

    The Rad Season Action Sports and Adventure Show comes out as a podcast across all podcast players with a new episode every Monday. 

    For show notes and past guests, please visit: radseason.com/magazine/
    Follow Rad Season:

    Website: radseason.com

    Twitter: twitter.com/radseason

    Instagram: instagram.com/radseason

    Facebook: facebook.com/radseason

    LinkedIn: linkedin.com/company/rad-season/

    YouTube: youtube.com/c/RadSeason


    Past guests on The Rad Season Show include Wim Hof, Robbie Maddison, Selema Masekela, Shaun Tomson,  Daniel Dhers, Circe Wallace. 

    • 45 min

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