Radical Disruption

Mya Nichol
  • 5.0 (206)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Radical Disruption Podcast

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You're in the right place! Radical Disruption is home to the disrupters. Here you'll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business. Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

  1. 2 DAYS AGO

    Balancing hard vs soft selling - 3/4 selling series

    In today’s episode, I share tips for balancing hard vs soft selling. This is the third installment of a four-part mini Instagram stories selling series. It’s beneficial to utilize both hard and soft selling tactics in your sales strategy. Do you know the difference between hard and soft selling? I can help! In this episode, I cover:  What the difference is between hard and soft sellingWhy both methods of selling matterExamples of both hard and soft sellingWhat people are missing when it comes to their sales strategyHow often you should be doing hard or soft sellingHow to combine hard and soft selling What type of selling to use in the different phases of a launch Listen to the next episode in this mini-series to learn about selling the lifestyle. If you want help with selling, I am linking 30 Selling on Stories Prompts, a three day masterclass, and a 160 story template bundle below.  Resources & Links: 30 Selling on Stories PromptsStories that Sell MasterclassStory Template Bundle150 Free HooksList Building 101ManychatIG UniversityKajabi 30 day free trial + 20 free story templates   Connect with Mya: Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Related Episodes:  Episode 83: How to get into the habit of selling daily - 1/4 selling seriesEpisode 84: Taking a mundane story & turning it into a sales story - 2/4 selling series Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/09/17/balancing-hard-vs-soft-selling-3-4-selling-series-episode-85/

    19 min

  2. SEP 10

    Taking a mundane story & turning it into a sales story - 2/4 selling series

    In today’s episode, I share tips for taking a mundane story & turning it into a sales story. This is the second installment of a four-part mini-series on selling on Instagram. I talk about taking any story from your day-to-day life, no matter how boring or seemingly not related to your offer, and turning it into a way to sell your offer. This is one of the best (and fun!) sales skills you can have.  In this episode, I cover:  How I take regular stories and niches submitted by my Instagram community and turn them into sales storiesExamples of how to use a story to sell in an email rather than an Instagram storyHow evoking emotion can help you sellHow mundane stories are what people relate to, which means they’ll relate to your offer Listen to the next episode to learn hard versus soft selling. If you want help with selling, I am linking 30 Selling on Stories Prompts, a three day masterclass, and a 160 story template bundle below.  Resources & Links: 30 Selling on Stories PromptsStories that Sell MasterclassStory Template Bundle150 Free HooksList Building 101ManychatIG UniversityKajabi 30 day free trial + 20 free story templates Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Connect with Mya: Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/09/10/taking-a-mundane-story-turning-it-into-a-sales-story-2-4-selling-series-episode-84/

    18 min

  3. SEP 3

    How to get into the habit of selling daily - 1/4 selling series

    In today’s episode I share how to get into the habit of selling daily. I’m kicking off a four-part mini-series on selling on Instagram. When I first started my business I struggled with sales. I had to shift my mindset from “sales is having to convince people to purchase something” to “selling is serving”. I learned that selling daily is crucial to your business.  In this episode, I cover:  What exactly I did to get into the habit of selling dailyIdeas and rationale on how to map out how you’re going to sell each day using your calendarTips such as finding the hook in your day to use for your contentHow if you don’t have a lot going on, use your direct messages, case studies, and emails to help create content The value of sharing things that are important to you Listen to the next episode to learn how to turn your day-to-day stories into sales stories. If you want help with selling, I am linking 30 free selling prompts and a masterclass below.  Resources & Links: FREEBIE: 30 Selling on Stories PromptsStories that Sell Masterclass150 Free HooksList Building 101ManychatIG UniversityKajabi 30 day free trial + 20 free story templates Connect with Mya: Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/09/03/how-to-get-into-the-habit-of-selling-daily-1-4-selling-series-episode-83/

    15 min

  4. AUG 27

    What I learned in Portugal

    In today’s episode I share what I learned in Portugal on a retreat with Flodesk. I am truly giddy about this episode because I know you’ll walk away with several gold nuggets of information that are applicable to exactly where you are in your business journey right now. I share lessons I learned about business and even life from each of the ladies on the retreat. All the women are six and seven figure earners, smart and talented.  In this episode, I share few of the lessons I learned from the incredible women at the retreat: Try utilizing different package deals when pitching brandsConnecting people is what it’s all aboutIt’s easy to look at everyone’s timeline and think you’re behind, focus on your own timelineYou always want to make decisions with the future of business in mindVulnerability brings people togetherThe energy is powerful when you bring people together in the same roomThe details matter Listen to this episode for a deeper dive into lessons I learned including words of wisdom I received from the co-founders of Flodesk.  Resources & Links: Flodesk [affiliate link]Radical Disruption Episode 73: How to land high paying brand partnerships from gifted products and become a pitching master w/ Kahlea @kahleanicolee150 Free HooksList Building 101Stories that SellManychatIG UniversityKajabi 30 day free trial + 20 free story templates Connect with the women at the Flodesk retreat on Instagram: @candice.coppola@nataliefranke@marthabitar@rebecca.shostak@lashondambrown@missellenyin@myanichol@joannawaterfall@thewhimsysoul@praaaise@by.rosannaa href="https://www.instagram.com/madeonsundaysstudio"...

    32 min

  5. AUG 20

    I tried out a “pay what you want” option on an offer, here’s how it went

    In today’s episode I share how I tried out a “pay what you want” option on an offer, here’s how it went: Earlier this year I wanted to experiment with something new in my launch strategy for a brand new offer. Kajabi has a new “pay what you want” feature that allows your customer to enter what they want to pay at checkout. There’s no set price (you can set a minimum) and it’s up to the customer to choose what the value is. In this episode, I share what I learned from this experiment: Using this feature can be a good way to do a/b testingIt can be a way to collect data from your customers to help set an official price pointWhen I let my target group in this experiment pay what they wanted, they chose to pay an average of $15 for the offerI ignored the average people chose to pay because I saw the actual value and I increased and set the price two different times with great resultsNew customers might not see the value in a paid offer like your current customers doPeople see the value that you assign to the offerIt’s through your marketing that you’re attaching value to the amount you’re charging for the offerPick a price you can stand behind and work on your marketing messaging to show the worth Resources & Links: The Online BlueprintStories that SellIG UniversityKajabi 30 day free trial + 20 free story templates Connect with Mya: Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Find the full show notes here: https://myanichol.com/2024/08/20/i-tried-out-a-pay-what-you-want-option-on-an-offer-heres-how-it-went-episode-81/

    16 min

  6. AUG 13

    Is your offer launch not going as planned?

    Is your offer launch not going as planned? In today’s episode I am talking all about tangible options you can do to turn it around. I’ll share my real world struggle I’m currently facing myself with my own offer and how I’m navigating that. Failed launches are inevitable and they happen to every business offer; but giving up is not an option! There’s always more things we can try.  In this episode, I cover two different scenarios and options for each to spark ideas for you to try such as:  Post reel or content that relates to the offer that you can use a CTA withTarget a specific group or segment from your email list to send content tolShare a different perspective on the offer that you haven’t shared beforeAsk people what’s holding them back from purchasing and listen to their feedbackMake small tweaks to marketing messaging to see what gets better tractionExtend deadline of launchAdd a bonus for the next X amount of people who join the offerRelaunch your offerRefine your offer For additional guidance, check out The Launch Bundle.  Resources & Links: The Launch BundleProfit Mavens SummitStories that SellIG UniversityKajabi 30 day free trial + 20 free story templates Connect with Mya: Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/08/13/is-your-offer-launch-not-going-as-planned-episode-80/

    31 min

  7. AUG 6

    Scaling simplified: expert tips on automated funnels w/ Brittni @brittni.schroeder

    In this episode, Brittni Schroeder is diving into expert tips on automated funnels. She covers what funnels are, effective ways to develop funnels to grow and scale your business, how to troubleshoot funnels that aren’t working, common mistakes to avoid, and so much more. Brittni Schroeder Is a Business Coach and Marketing Strategist. She helps coaches automate their business, create systems, convert funnels, and scale to 6-figures and beyond. Brittni worked as a High School Senior Photographer for over 10 years. She also owned and operated Mozi Magazine up until 2017. Her work has been featured in The Wall Street Journal, Good Morning America and several publications. She has worked in the non-profit sector for over 15 years and recently founded her own non-profit called The Compassion Club. She currently lives in Utah.  In this episode, we cover:  Ideas for engagement such as freebies, challenges and promptsWhat a “leak in your funnel” could be fromPre and post sell funnel strategiesWhy messaging in your emails and offers is crucialHow many touchpoints are needed to build an audienceTools to help you automate funnels Brittni is a speaker at the Profit Mavens Summit and we both hope to see you in October! Resources & Links: Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams By Jeff WalkerGo for No: Yes Is The Destination. No Is How To Get There. By Richard Fenton and Andrea WaltzProfit Mavens SummitStories that SellIG UniversityKajabi 30 day free trial + 20 free story templatesAround the Clock Masterclass Connect with Brittni: Follow on Instagram @brittni.schroederCheck out her websiteGet her FREEBIE: High Converting Sales Funnel GuideListen to her Redefine Podcast Connect with Mya: Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: a href="https://myanichol.com/2024/08/06/scaling-simplified-expert-tips-on-automated-funnels-w-brittni-brittni-schroeder-episode-79/" rel="noopener noreferrer"...

    55 min

  8. JUL 30

    Are clear or clever offer names better? w/ Katie @katiepannell

    Creating a name for your business (or your products or services) takes work. Today's guest, naming strategist Katie Pannell, has built her business on this very niche topic. In this episode, Katie and I discuss the psychology of naming methods to come up with your own effective and innovative names, whether or not clear or clever offer names are better, and some of the strategies she uses with her own naming clients.  I actually hired Katie a few months ago to help me name a new business I'm starting, and she was absolutely fantabulous! This project is still under wraps, but I was blown away by the entire process and am so excited for you to hear from Katie and how she built something that is so needed in the online space.   In this episode, we cover:  Katie's entrepreneur story and how she got to where she is today The risks and rewards of choosing a clever versus clear name Balancing clarity and creativity when developing a name Naming strategy for digital products, physical products, and brands The linguistics of naming and some of the methods Katie uses Using AI, market research, and taglines   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Stories that Sell Manychat IG University Kajabi 30 day free trial + 20 free story templates   Connect with Katie: Follow on Instagram @katiepannell Check out her website Get her free resource: Never never names   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/07/30/are-clear-or-clever-offer-names-better-w-katie-katiepannell-episode-78/

    45 min
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5
out of 5
206 Ratings

About

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You're in the right place! Radical Disruption is home to the disrupters. Here you'll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business. Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

Information

  • Creator
    Mya Nichol
  • Years Active
    2023 - 2024
  • Episodes
    86
  • Rating
    Clean
  • Copyright
    © 2023
  • Show Website
    Radical Disruption

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