Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.
Giles Palmer on Old vs. New Work Ethic
Founder and CEO of Brandwatch, the worlds leading social intelligence company, and currently serving as the Chief Growth Officer at Cision, Giles Palmer, discloses not only what it's like having a boss for the first time in 15 years, but also gives a glimpse into the challenges of leadership when it comes to old school business mindsets clashing with new generations of work ethic.
On this tell-all episode of Radically Transparent, brought to you by Oktopost, Giles takes us on a journey from accountant to entrepreneur and everything in between, from co-founding Runtime Collective in 2000 - an agency that built systems for a variety of clients and how he spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007.
In February 2021 it was announced that Brandwatch had been acquired by Cision, the leader in news distribution and media monitoring and analysis for $450 million. Over the last 14 years, Giles has led Brandwatch through multiple fundraising events, international expansion, 3 acquisitions and a merger with the other leading technology in the Social Media Listening space - Crimson Hexagon.
Brandwatch recently achieved the number one ranking in the highly regarded Forrester Wave report for social listening technology and Giles sits on several start up boards as NED or observer and is a Governor of Clifton College. Giles holds a Physics degree from Durham University and is a qualified Chartered Accountant.
Rick Haring on the Value of Risk-Taking and Failure
Rick Haring is the Vice President, Marketing and Communications Americas with International SOS and currently leading the strategy and execution for traditional marketing, product marketing, communications and lead generation initiatives in the region.
Before joining International SOS, Rick was Vice President, Digital Marketing at Prudential Center & New Jersey Devils responsible for strategy, operations and execution across the digital ecosystem creating programs to drive brand awareness, increase intent to buy, generate leads and maximize conversions.
Rick brings an extensive background and long history in the field of Marketing and Sales with Verizon Communications. With over 18 years of experience, his knowledge of Digital Sales and Marketing Strategy, lead generation, CRM and Customer Loyalty, Content Strategy and Creation, Online Sales Growth and SEO/SEM and Social Media Strategy are second-to-none.
In this high energy episode, Rick sits down with host Jennifer Gutman, Oktopost's Director of Social Strategy, to peel back the many layers and levels of risk-taking in marketing, accepting failures and how he's not only encouraging his team, but his entire organization, to push the envelope when it comes to innovation and creativity.
If you're feeling a little nervous to try something super new because it may be too risky, listen to this episode and how Rick gracefully navigates the mindset between risk-taking and failure through hilarious stories and experiences.
Jill Murray on Cultivating Employee Engagement
Jill Murray, CMO of Arcadis, is a hugely respected career marketeer and people-focused leader. Buckle up as she shares her invaluable knowledge and experience on embracing change, cultivating employee engagement and successfully up-skilling a 27,000 person-strong organization that's only been around since... 1888!
This episode of Radically Transparent, brought to you by Oktopost, will certainly have you rethinking your brand narrative, mapping out brand purpose and inspiring you to become a more authentic leader as Jill so eloquently opens up about the communities she supports and why she supports them.
Eric Williamson on Ingesting Interactions to Fuel ABM
Eric Williamson CMO of CallMiner, the global leader in conversation analytics that drives business performance improvement powered by artificial intelligence and machine learning, joins host Jennifer Gutman on the Radically Transparent podcast, presented by Oktopost.
With over 20 years of technology and consumer product marketing experience, Eric opens up about why pipeline is keeping him awake at night, how bad quarters can quickly turn into the ‘hunger games’ when identifying why pipeline is weak and what it took to get CallMiner’s successful account based marketing strategy off the ground.
Kenda Macdonald on Hacking the B2B Buyer Brain
CEO and founder of Automation Ninjas and author of the best selling book ‘Hack the Buyer Brain’, Kenda Macdonald, takes us deep into how B2B buyer brains pay attention on this episode of Radically Transparent, presented by Oktopost. With her unique background in criminal psychology, Kenda reveals how marketers can incorporate behavioral psychology into the buyer experience to become unstoppable in creating phenomenal customer journeys that will actually make a difference to their audience.
Julia Polisuk on Building Unstoppable Demand Generation Machines
Cato Networks’ Demand Generation Manager, Julia Polisuk, came onto Radically Transparent, brought to you by Oktopost, for an episode about scaling marketing campaigns, hyper-growth mindset and exceeding targets month-over-month.
Julia touches on campaign boundaries and the type of innovation required to get out-of-this-world results. She even reveals CATO’s secret sauce in hitting INSANE numbers and the truth behind what’s at the core of Cato’s marketing plan.
Fun and educational!
Love this podcast series! Keeps me both entertained and informed on all things B2B!