Radically Transparent Oktopost

CEO of Elemmir, Forbes 30-under-30,  and Emmy-nominated documentary filmmaker and poet David Delaney Mayer unravels the radically transparent truths behind modern-day B2B video marketing. He calls out why in a world where Chat GPT and AI are taking over messaging, it is more important than ever to show a human face to the brand.

Throughout this episode, David reveals how to find the big opportunities to tell specific pieces of your brand story, your customer story, and your employee story using video– fit for any budget and any medium.

He dives into how video marketing is becoming increasingly personalized, why short-form video works best for quick and engaging content across social and how B2B video marketing has evolved to focus more on storytelling, with companies using video to tell compelling stories that resonate with their audience and build brand loyalty.

Hot Topics of this Episode Include:

What it takes to tell a compelling story that resonates with your target audience
Top tips for brands filming videos with limited resources
How a brand can frame a narrative when they are no longer in control

Lauren Gumport, Vice President of Communications and Brand at Faye reveals some of her top secrets for getting top-tier media coverage. 

She calls out how media professionals are busy people and why it’s up to marketers to make their job easier. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Taking pitching to the next level requires you to connect with the person, not just a stranger who happens to be a journalist. Remember, you're pitching to a person, not a publication.

Throughout the episode, Lauren confirms that if you want top-tier coverage, you have to ditch the “spray and pray” method when connecting with journalists. Instead, define fifty to one-hundred reporters who matter to your space and build these relationships over time.

In addition, Lauren even dives into the type of content that matters, why social media managers should live in-house, and how she is measuring media relations' impact on the brand.

Hot Topics of this Episode Include:
- Why social media should live in-house

- How to get top-tier coverage for a brand nobody has heard of

- Building measurement plans to measure public relations effectively

Joe Morris is the Head of Social Media and Employee Advocacy at Capgemini,  a global leader in partnering with companies to transform and manage their business by harnessing the power of technology.

Throughout the episode, Joe dives into how he has rolled out a successful employee advocacy program at Capgemini. He confesses that maintaining an advocacy program isn’t always smooth sailing, how to keep engagement up, and even reveals a few of the ongoing challenges he’s facing getting his colleagues to want to be part of such an initiative.

Joe also explains why it’s important to get the business to support, understand and prioritize the program from a top-down approach. 

Hot Topics of this Episode Include:

The biggest challenge when leading an advocacy program and how to overcome it
How to measure the success and impact of an advocacy program on the business
Powerful reporting methods to share with employee advocates to keep them engaged quarter over quarter

Eytan Buchman serves as the CMO of Freightos, a B2B platform that is revolutionizing the trillion-dollar logistics industry with an online freight marketplace, heading up full marketing stack operations, from positioning and branding to digital and traditional marketing channels.

Leading the marketing team, Eyal takes a data-driven marketing approach, with an emphasis on content marketing, analyst relations, press engagements, and online customer journeys.

He is renowned for building the marketing at Freightos from scratch, driving enterprise-grade leads at an incredibly low ROI, dominating the industry attention by combining data marketing and story-telling, and, most importantly, building and scaling an acquisition and retention machine for Freightos’ flagship product, the Freightos Marketplace.

Eytan has even been seen making freight look sexy enough for the WSJ, TechCrunch, The Verge, and CNBC.

Hot Topics of this Episode Include:

The key to finding a balance between fulfilling today’s expectations and planning for tomorrow’s demands
How to hold yourself accountable to move the needle forward and make an impact
Keeping strategic work out of the “do later” pile

Meet Dani Peterman, Brand Marketing Lead at Coho AI and a rising LinkedIn influencer with 7K followers. He joins the Radically Transparent podcast to talk about the evolution of organic social media and why social media marketing is so much more than content creation.

He reveals the modern day career path of a B2B social media manager and what it will take for them to become the next generation of CMOs. He even lists some of the top skills social media managers currently have that make them an ideal candidate for becoming a marketing leader. Dani doesn’t miss a beat as he even dives into some of the latest trends, like Chat GPT, and how social media managers must be dynamic to avoid becoming obsolete.

Hot Topics of this Episode Include:
- How not to pigeon-hole your career as a social media manager

- The evolution of organic social media and the future of B2B social media management

- Why social media managers are the next generation of CMOs

Introducing Talia Schmidt, Country Marketing Lead at Cisco, an expert in brand building and a featured guest on the Radically Transparent podcast.

In this episode, Talia unravels why at the very core of understanding the effectiveness of brand trust is data. She battles with why it’s often easier to measure lead generation campaigns than branding and reveals where organizations can focus when it comes to figuring out a good way to measure effectiveness of brand campaigns over a period of time.

Throughout the episode, Talia reminds marketers that brand marketing is a long play. She's also transparent about why regardless of company size brand marketing is an essential and important part of any marketing function.

Hot Topics of this Episode Include:
- How to build brand trust that ignites meaningful relationships

- Understanding if what you’re doing for the brand is actually effective

- How marketers can prove the value of brand marketing through data