113 episodes

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Radically Transparent Oktopost

    • Business
    • 5.0 • 7 Ratings

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

    Kevin Lau on Why We’ve Lost the Ability to Humanize the Customer Experience

    Kevin Lau on Why We’ve Lost the Ability to Humanize the Customer Experience

    Renowned for his time at Adobe as Global Head of Customer Advocacy and now serving as Senior Director of Customer Advocacy at F5, Kevin Lau unpacks the balance between successfully driving revenue and acquiring new customers all while maintaining an existing customer base.

    This episode is jam-packed with insights into the world of customer marketing from the perspective of a legend who has started from scratch to build world-beating customer experiences at some of the industry’s leading organizations: Google, Marketo, and Adobe.

    It’s an episode you most certainly won’t want to miss.

    Hot Topics of this Episode Include:
    - How to bridge the great divide between demand generation, driving revenue, and maintaining the existing customer base in a SaaS model
    - The success behind Marketo’s Marketing Nation and what brands must remember about their customers
    - In his own words – Kevin’s story on his acquisition journey from Marketo to Adobe (the one that you won’t find in the 2018 press releases!)

    • 32 min
    Colin Day on Social Media Governance: Harnessing B2B Social Media Opportunity

    Colin Day on Social Media Governance: Harnessing B2B Social Media Opportunity

    Colin Day, Managing Director of EMEA and APAC at Oktopost unravels social media governance and why it should be on every marketers agenda of discussion when building a social media strategy. Whether you're a small business or a large multi-national company operating globally, risk management and compliance needs a rethink when it comes to social media.

    Hot Topics of this Episode Include:

    - The biggest struggles that companies are facing today when it comes to social media governance (both in regulated and non-regulated industries)

    - How marketing, legal and compliance teams can come together to create a safe and practical social media policy

    - How B2B organizations are prioritizing social governance efforts, especially in regulated industries– and where Oktopost can help

    - Colin’s biggest lesson learned post-recovery after he had to hit the big red button to stop all social media

    • 30 min
    10 Key Areas Holding Back your Advocacy Program with Jennifer Gutman

    10 Key Areas Holding Back your Advocacy Program with Jennifer Gutman

    Oktopost's Director of Customer Marketing, Jennifer Gutman, is hosting solo. If you’re a long-time listener, you know that what keeps her up at night professionally is launching, maintaining, and creating highly engaged employee advocacy programs. In this episode, she zooms in on the 3 key areas that may be holding your employee advocacy program back. 

    Hot Topics of this Episode Include:


    The essential items to include in your internal communication plan when rolling out advocacy and access to my very own internal comms advocacy launch roll-out plan for you to download here. 
    How to ensure new employees are successfully integrated into your advocacy program
    The #1 workshop to run in the first 60 days of launching your program

    • 26 min
    How Any B2B Business Can Grow a Podcast with Tom Hunt

    How Any B2B Business Can Grow a Podcast with Tom Hunt

    Tom Hunt, Founder/CEO of Fame wisely enlightened us that “there is a formula to becoming famous. It’s used by everyone from the likes of Taylor Swift to Salesforce to Donald Trump. First, you create amazingly good content around a specific niche, and second, you are seen around other famous people in that niche.”

    Tune in now for an extraordinary episode of Radically Transparent that will change the way you podcast.

    Hot Topics of this episode include:


    The 3 things marketers do wrong when starting a podcast – and how to make sure to avoid them!
    How to measure a podcast and get a 10x ROI from your show
    The secret sauce to flawless podcast promotion to increase listenership

    • 23 min
    The Cure for Imposter Syndrome as a Marketer with Chedva Kleinhandler

    The Cure for Imposter Syndrome as a Marketer with Chedva Kleinhandler

    Chedva Kleinhandler, CEO and Founder of Rooms and Words, gets radically transparent in this episode about her unconventional career path.  Starting as a translator in an ultra-orthodox Jewish community, she became a wildly successful, award-winning serial founder, featured on Forbes, BBC, Wired, Thrive Global, and more.

    Chedva also candidly unravels how she tackled imposter syndrome throughout her career, and what she is doing now as a leader to ensure her team overcomes any feelings of fraud. She even reveals the questions she asks her team to help get them out of their comfort zone and into their “Genius Zone”  (originally coined by Gay Hendricks in his book, The Big Leap) in order to unlock their highest potential.

    For Chedva, there is no room for imposter syndrome! Yet, she does acknowledge that it’s a completely normal feeling to have at any stage of your career. The cure? You’ll have to listen to find out!

    • 27 min
    Adam Clarke on Making Employee Experience a Burning a Priority

    Adam Clarke on Making Employee Experience a Burning a Priority

    Serving as the Head of Marketing at Zest, Adam Clarke, stopped by the Radically Transparent podcast to disclose how challenging it can be as a marketing leader to keep up with the advances of technology. He opens up about self-pressure and doomscrolling and emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. 

    Hot Topics of this Episode Include:

    - The top tools in Adam’s MarTech stack that have been essential to his success as a marketing leader (Yes –Oktopost is one of them!)

    - How employee advocacy is positively impacting colleagues, the workplace, and workplace culture with the confidence to impact an organization’s bottom line in both revenue and headcount

    - Why now is the time to make employee engagement a burning priority; and the role content plays in it to keep the momentum going

    • 37 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

shanzy624 ,

Fun and educational!

Love this podcast series! Keeps me both entertained and informed on all things B2B!

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