143 episodes

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Radically Transparent Oktopost

    • Business
    • 5.0 • 7 Ratings

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

    The Intersection Between AI and Product Marketing with Sean Broderick

    The Intersection Between AI and Product Marketing with Sean Broderick

    Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.



    Hot Topics include:

    - What it takes to build and maintain effective AI governance across an organization

    - How to leverage AI for enhanced speed and consistency in product marketing without sacrificing safety or company secrets

    - Why creating meaningful relationships with legal teams can help marketing teams navigate the complexities that come with AI, ensuring compliance and avoiding potential PR disasters.



    Tune in for a radically transparent conversation about AI governance and why being proactive as a marketing leader with your legal department is a game-changer for working with AI.

    • 33 min
    AI in Marketing: Friend or Foe? With Yael Klass

    AI in Marketing: Friend or Foe? With Yael Klass

    Yael Klass, Vice President of Corporate Marketing at Similarweb dives deep into the challenges and opportunities marketers face using AI for content creation. She demystifies AI's impact on the future of marketing and reveals the secrets behind her “Content Alchemist” initiative that has led to high-quality, scalable content using AI.

    • 30 min
    Leading in the era of AI with Nuri Cankaya

    Leading in the era of AI with Nuri Cankaya

    Intel's Vice President of AI Product Marketing, Nuri Cankaya, enthusiastically explores the revolutionary impact of artificial intelligence (AI) on brands, individuals, and the marketing industry. His excitement for the future of AI is contagious as he shares stories and examples of the seismic shift AI is having across industries.

    Speaking candidly about the importance of secure AI, privacy threats, the looming risks, and the eerie realm of AI-generated deepfakes when it comes to marketing, Nuri gets to the heart of what it means to lead in the era of AI.

    He even shares Intel's commitment to security, ethics, and sustainability, as he paints a picture of a future where technology and responsibility go hand in hand.

    Hot topics of this episode include:


    The importance of implementing regulation in the AI industry to combat privacy and security threats, such as AI-generated deep fakes or exposing enterprise customers to security risks 


    The impact of AI on various industries and the ethical dilemmas many marketers will face that go along with it


    How AI models are training themselves without human interaction and what this means for the future of AI and marketing 



    Tune in to become part of the conversation that's shaping tomorrow's marketing technology landscape.

    • 45 min
    Winning Advocacy Strategies and Embracing AI with Rhonda Hughes

    Winning Advocacy Strategies and Embracing AI with Rhonda Hughes

    There’s no denying that AI is reshaping how marketers approach their content strategy. While some debate the drawbacks of these widespread tools, our upcoming guest believes that it's actually helping content professionals stand out and break through the noise!



    In this episode of Radically Transparent, Rhonda Hughes, Vice President of Corporate Marketing for Mural, shares her positive outlook on AI tools like Chat GPT while emphasizing the importance of media literacy.



    With over 17 years of marketing experience, she not only shares her perspective on how AI is impacting content as a whole but delves into where it plays a role in social strategy. As many social media professionals do not have formal copywriting training, these platforms can offer handy copywriting skills and different perspectives. 



    Having launched 4 successful employee advocacy programs, Rhonda even breaks down what makes a winning program. She believes you must remain employee-centric and view advocacy as a means of helping your employees find relevant content that will be interesting and valuable in their feeds.



    "The way I've always gone into it is how do we build a program that's going to help the business, but also help employees build themselves up professionally.”



    She wraps the show by discussing the several ways she likes to measure advocacy, including total social actions, which she explains as engagements, plus all the other things. Highlighting the importance of analyzing what action is coming from the content we are putting into the world.



    Hot Topics of this Episode Include:


    Where AI fits in content and social media marketing
    The common denominators in winning employee advocacy programs
    How you should be measuring the impact of your employee advocacy efforts

    • 29 min
    How to Create Content that Stands Out and Performs

    How to Create Content that Stands Out and Performs

    In today's highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs.

    There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader. Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin, Chief Survey Master at Global Surveyz.

    Especially today, everyone is trying to be unique, and Ken believes that you have to do content differently! He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos. Unlike content that is high-performance and easy to create because the majority are already doing it!

    As a senior marketing executive for over 20 years, Ramel shares his best-kept secrets of content marketing and creating strong surveys. He explains when and why you should launch a survey, the necessity of always including red herring questions, and the importance of starting with the end. He even shares how to know if it’s the right time to publish a survey and his rollout process that has allowed him never need to “kill” a survey.



    Hot Topics of this Episode Include:


    The best-kept secrets of creating strong surveys
    How to find the “content sweet spot” and create content that stands out
    Why, when launching a survey, you shouldn’t start with the question but rather the story you’d like to tell

    • 37 min
    How Marketing Leaders Can Maximize Revenue Generation

    How Marketing Leaders Can Maximize Revenue Generation

    In this episode of the Radically Transparent podcast, Ken Powell, Chief Revenue Officer at K1X, shines a light on the connection point between marketing, sales, product, and client success. With his comprehensive 5 part operating system, he reveals the steps to create a frictionless experience for all corners of the organization.

    Ken believes it's not just about selling a product–it's about offering a unique perspective that aligns with the market. Emphasizing the importance of positioning and a differentiated story, he highlights the significance of speaking directly with customers.

    With his 25+ years of experience and unique background in the public, private equity, and venture capital space, Ken walks through the key aspects of successful marketing leaders. One being the ability to execute fast while being financially, strategically, and data-focused.

    Stay until the end to hear how he incorporates employees to be part of the brand and encourages the wider organization to be thought leaders across social.



    Hot Topics of this Episode Include:


    The 3 key aspects of successful marketing leaders
    Creating operating systems to create a frictionless experience between departments
    The differences between operating as a private equity and being in a public company

    • 30 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

shanzy624 ,

Fun and educational!

Love this podcast series! Keeps me both entertained and informed on all things B2B!

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