30 episodes

Welcome to Radio ditto, a variety show for your uptime and your downtime. Each month, we’ll be bringing you four different episodes // 1 // Campfire, a power talk to kickstart your month // 2 // Bytes and Pieces, where ditto founder Mike Wilson shoots quickfire questions at FinTech companies he's excited about right now // 3 // The Download, a deep dive into trends shaping today’s tech and culture scene, and // 4 // Sonic Adventures, a journey through the past, present and future of electronic music. This first month, we thought we’d treat you to all four in one go. But from next month, you’ll get one episode a week. And don’t just listen—get involved. If you’ve got a tale to tell and a voice for radio, drop us an email at control@ditto.tv. Radio ditto is produced by Abbey Robinson with help from Joseph Lee and Mike Richardson.

Radio ditto // Tech, Art & Culture ditto

    • Music

Welcome to Radio ditto, a variety show for your uptime and your downtime. Each month, we’ll be bringing you four different episodes // 1 // Campfire, a power talk to kickstart your month // 2 // Bytes and Pieces, where ditto founder Mike Wilson shoots quickfire questions at FinTech companies he's excited about right now // 3 // The Download, a deep dive into trends shaping today’s tech and culture scene, and // 4 // Sonic Adventures, a journey through the past, present and future of electronic music. This first month, we thought we’d treat you to all four in one go. But from next month, you’ll get one episode a week. And don’t just listen—get involved. If you’ve got a tale to tell and a voice for radio, drop us an email at control@ditto.tv. Radio ditto is produced by Abbey Robinson with help from Joseph Lee and Mike Richardson.

    Meet the Marketeers 09 // Prince Appah talks Demand Generation vs Lead Generation

    Meet the Marketeers 09 // Prince Appah talks Demand Generation vs Lead Generation

    On ep. 9 of the #MeetTheMarketeers podcast, we chat about  Demand Generation vs Lead Generation with Prince Appah who runs B2B Marketing & Automation at Soroni- plus news and insight from the only marketing podcast on the internet.

    The News
    02:46 - Salesforce - State of Marketing 6th Edition
    03:26 - Look Ahead: The Next Decade of Marketing Innovation
    09:08 - Customer Data Sets the Stage for Empathetic Marketing - are we using our data to its full potential?
    18:05 - The most Valuable Metrics in the user journey

    Demand Generation VS lead generation?
    23:42 - What is Demand Generation VS lead generation?
    26:02 - Prince talks about how he founded his career
    27:43 - How do you create demand for a client?
    32:03 - What are some of your methods for driving brand awareness?
    33:50 - Could you talk us through Conversion Funnel Optimization and some tips you have for landing pages, CRO and lead nurturing?
    34:10 - How do you automate Lead flow between Marketing and Sales?
    43:43 - What is your opinion on gated content vs. ungated content?
    48:44 - What’s the biggest mistake you’ve seen recently in marketing and how would you correct it?
    50:41 - What does 2021 look like - what’s the next trend in marketing?
    Please send any questions you have to hayley@ditto.tv or if you would like to be a guest on the next episode email control@ditto.tv.
    If you have enjoyed this episode, please subscribe on Spotify, iTunes or your preferred podcast app, and please share on social if you think your friends and colleagues would enjoy the show.
    Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson. 

    • 56 min
    Meet the Marketeers 08 // Molly MacArthur talks Paid and Organic Social Media

    Meet the Marketeers 08 // Molly MacArthur talks Paid and Organic Social Media

    On ep. 8 of the #MeetTheMarketeers podcast, we chat about Paid and Organic Social Media with Molly MacArthur of The Chartered Institute of Marketing- plus news and insight from the only marketing podcast on the internet.
    The News
    1:44 - How to give memorable presentations at virtual business events 
    8:35 - Marketers underestimate the role of creativity in effectiveness 
    Deep-Dive on Organic and Paid Social Media
     20:05 - Something listeners might not know about CIM 
    22:02 - How can businesses get started with paid social? 
    24:51 - What the best way to optimise for paid social? 
    27:55 - For companies with tighter budgets, how can they make paid social work? 
    29:41 - What’s the relationship between paid social and organic social? 
    31:08 - Does social media monitoring play a part in how you plan social campaigns? 
    33:05 - How much of your day is taken up with performance monitoring? 
    34:42 - Which part of the user journey is affected by social? 
    Please send any questions you have to miker@ditto.tv
    If you have enjoyed this episode, please subscribe on Spotify, iTunes or your preferred podcast app, and please share on social if you think your friends and colleagues would enjoy the show.
    Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson. 

    • 43 min
    Meet the Marketeers 07 // Amanda Wynne Evans talks Post-Lockdown Marketing Strategy

    Meet the Marketeers 07 // Amanda Wynne Evans talks Post-Lockdown Marketing Strategy

    On ep. 7 of the  Meet The Marketeers podcast, we chat about Post-Lockdown Marketing Strategy with Amanda Wynne Evans of Wynne Marketing- plus news and insight from the only marketing podcast on the internet.The News 1:43 - B2B companies need an...

    • 1 hr 10 min
    Meet the Marketeers 06 // Zoe Nauman talks Improving your Copywriting

    Meet the Marketeers 06 // Zoe Nauman talks Improving your Copywriting

    On episode 6 of the Meet The Marketeers podcast we chat about Improving your Copywriting with Zoe Nauman from Media Content Guru - plus news and insight from the only marketing podcast on the internet. The News2:00 - Copywriting is a silly job 10:24 -...

    • 59 min
    Meet the Marketeers 05 // Adi Kaimowitz talks New Age Marketing Strategies

    Meet the Marketeers 05 // Adi Kaimowitz talks New Age Marketing Strategies

    On this episode of the Meet the Marketeers podcast, we chat about New Age Marketing Strategies with Adi Kaimowitz from Virtual Actuary - plus news and insight from the only marketing podcast on the internet. 
    The News
    2:50 - The wrong and the real of marketing effectiveness  
    11:38 - Consumers' brains are wired to ignore you – here’s what you can do about it 
    Deep-Dive on New Age Marketing Strategies
    20:11 - Introduction to New Age Marketing Strategies 
    27:10 - How do you make sure your business has a story to tell? 
    30:38 - Syncing a database across multiple platforms 
    34:00 - The best way to fast-track interaction 
    38:21 - Adi’s new marketing book 
    40:57 - Using a long-term approach to marketing, but keeping investors happy 
    47:33 - 5 Things I learnt about business while kitesurfing 
    Please send any questions you have to miker@ditto.tv, connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.
    If you have enjoyed this episode of Meet the Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show.
    Find out more about ditto clients and events at ditto.tv and get in touch at control@ditto.tv if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.
    Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson.

    • 1 hr 2 min
    Meet the Marketeers 04 // Taylar Wong talks Design for Augmented Reality

    Meet the Marketeers 04 // Taylar Wong talks Design for Augmented Reality

    This episode we chat about Graphic Design for Augmented Reality with Taylar Wong from Byte and for the first time we are joined by ditto Head of Design Jess Black - plus news and insight from the only marketing podcast on the internet.
    The News
    1:22 - Brand collaboration between Kentucky Fried Chicken and Crocs 
    8:22 - A Climate Change Promise from Apple
    Deep-Dive on Graphic Design for Augmented Reality
    15:15 - Turning down a job at a massive agency 
    17:37 - First impressions of agency life and work 
    21:55 - The Trainline campaign 
    26:38 - Day to day life as a Graphic Designer at Byte 
    28:30 - Example of augmented reality that you’ve used yourself 
    30:58 - Byte as a Snapchat Lens Studio partner 
    34:27 – A simple automation you use regularly, that has been super effective 
    Listener Question
    47:24 - If you had unlimited marketing budget/headcount, how would you organise your marketing team?
    Please send any questions you have to miker@ditto.tv, connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.
    If you have enjoyed this episode of Meet the Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show. 
    Find out more about ditto clients and events at ditto.tv and get in touch at control@ditto.tv if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.
    Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson.

    • 52 min

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