How is radio dealing with the coronavirus crisis? Every morning Radio Ink will have a short interview with a manager from around the country on how they're dealing with the issue, how advertisers are reacting and what listeners are saying.
Ep. #53 Benztown President Dave "Chachi" Denes
What's the most effective focus and tone your messaging should reflect now and post pandemic? Dave "Chachi" Denes, president of Benztown, offers insights on that and shares ideas on how stations are navigating the crisis across the country.
Ep. #52 Brian Mayfield, EVP of Ramsey Media
Brian Mayfield, Executive Vice President of Ramsey Media, shares tips on steps they have taken in reopening their offices and how they continued to work with their affiliates and advertisers during the COVID 19 crisis.
Ep. #51 WBAL/98 Rock Baltimore GM Cary Pahigian
WBAL/98 Rock Baltimore General Manager Cary Pahigian tells us how his salespeople are calling on clients, what new categories have emerged for his stations, how the state of Maryland is slowly working toward recovery and much more.
Ep. # 50 MacDonald Broadcasting's John Bouwhuis
That's what we asked MacDonald Broadcasting Director of Sales John Bouwhuis in Lansing Michigan on episode #50 of our daily podcast. Michigan has extended it's stay-at-home order to the middle of June. We asked John how his team is working with clients, what those advertisers are telling him about the situation and how he's keep his people motivated.
BONUS EPISODE : Our Webinar With DJ Williams
On Wednesday, Radio Ink Editor Ed Ryan hosted a webinar with D.J. Williams, Author of "soundBAIT: Creative Weapons of MASS Distraction." Clients are ready to get back on the air. How do you approach them and what should you pitch them? DJ shared his ideas and tips to help make what you have to say be received with enthusiasm when you make contact with clients in this new world we're living in.
Ep. #49 - Bustos Media President Amador Bustos
Amador Bustos, President and CEO of Portland-based Bustis Media, shares thoughts on how the pandemic will shape advertising revenues the balance of the year. What's in store for 3rd and 4th quarter? What category has been especially active during the quarantine on his stations and why? Listen and find out in today's Radio Ink Coronavirus Podcast.