6 episodes

Radio on Main Street is the podcast devoted entirely to radio hosted by Radio Advertising Bureau President and CEO, Erica Farber. Each podcast will feature individuals creating, marketing, influencing, innovating or just making a difference on America’s most listened to medium. Through conversations with radio's leaders, influencers and marketers who are achieving success, the focus of this series is to amplify and share radio’s meaningful impact in the homes, offices, and cars of Americans across the country.

Radio on Main Street Radio Advertising Bureau

    • Business
    • 4.6 • 13 Ratings

Radio on Main Street is the podcast devoted entirely to radio hosted by Radio Advertising Bureau President and CEO, Erica Farber. Each podcast will feature individuals creating, marketing, influencing, innovating or just making a difference on America’s most listened to medium. Through conversations with radio's leaders, influencers and marketers who are achieving success, the focus of this series is to amplify and share radio’s meaningful impact in the homes, offices, and cars of Americans across the country.

    Radio on Main Street Podcast Featuring Three of Radio’s Top Leaders with Insights on Managing Through Change

    Radio on Main Street Podcast Featuring Three of Radio’s Top Leaders with Insights on Managing Through Change

    The one thing we all have in common, no matter what our job title is, what market we work in or who we work for –  we all experience change. How we deal with change can determine our success. In this episode of Radio on Main Street, Erica Farber, President and CEO of the Radio Advertising … Continue reading "Radio on Main Street Podcast Featuring Three of Radio’s Top Leaders with Insights on Managing Through Change"

    • 40 min
    BONUS – Radio on Main Street Podcast Featuring More From Our Panel of Research Experts

    BONUS – Radio on Main Street Podcast Featuring More From Our Panel of Research Experts

    The responses from our panel of research experts was so good we just had to probe further! In this bonus episode of Radio on Main Street Erica Farber, President and CEO of the Radio Advertising Bureau, posed one last question – “Under the current circumstances, what type of impact do you think research and measurement surveys will have … Continue reading "BONUS – Radio on Main Street Podcast Featuring More From Our Panel of Research Experts"

    • 19 min
    Radio on Main Street Podcast Featuring Research Experts From Research Companies and Broadcasting

    Radio on Main Street Podcast Featuring Research Experts From Research Companies and Broadcasting

    There has been a lot interest in understanding how peoples’ behavior has changed during these unusual times.  With shelter in place orders due to COVID-19 and just thinking about our own behavior, are we consuming more media? Have our buying habits changed?  As we communicate with our advertisers, being able to answer these types of … Continue reading "Radio on Main Street Podcast Featuring Research Experts From Research Companies and Broadcasting"

    • 37 min
    Radio on Main Street Podcast Featuring Erica Farber’s Conversations with Radio Personalities About Their Role as Influencers

    Radio on Main Street Podcast Featuring Erica Farber’s Conversations with Radio Personalities About Their Role as Influencers

    Listeners have a personal connection with Radio’s influencers – the on-air talent.  They have a personal connection with their favorite station because of their favorite radio personalities and during this very challenging time, the connections between the on-air personalities and their listeners have never been greater. In this episode, Erica Farber, President and CEO of the Radio … Continue reading "Radio on Main Street Podcast Featuring Erica Farber’s Conversations with Radio Personalities About Their Role as Influencers"

    • 22 min
    Radio on Main Street Podcast Featuring Carl Goldman, Owner of KHTS and a Recent Victim of COVID-19

    Radio on Main Street Podcast Featuring Carl Goldman, Owner of KHTS and a Recent Victim of COVID-19

    Carl Goldman and his wife Jeri are the owners of KHTS AM 1220 & FM 98.1, the Santa Clarita, California hometown radio stations. Some of you may know Carl through the business but many of you know Carl because he has become one of the most visible individuals directly affected with Coronavirus, Covid- 19. In … Continue reading "Radio on Main Street Podcast Featuring Carl Goldman, Owner of KHTS and a Recent Victim of COVID-19"

    • 31 min
    Radio on Main Street Podcast Featuring RAB Senior Leadership Staff with their Topics of Focus for 2020

    Radio on Main Street Podcast Featuring RAB Senior Leadership Staff with their Topics of Focus for 2020

    As Erica Farber, President & CEO of the RAB, was preparing for the last podcast of the year, she began thinking about specific areas of personal focus on for the new year. She posed this topic to our senior leadership team at the RAB and, in this podcast, she shares their thoughts with you.

    • 20 min

Customer Reviews

4.6 out of 5
13 Ratings

13 Ratings

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