Raising Money for Your Fashion Startup Brand Through Crowdfunding with Shannon Lohr

Today's episode shows you how you can raise money for your fashion startup in the next 6 months - without investors or taking out a loan.  My guest, Shannon Lohr, is an expert on crowdfunding fashion companies. In fact, when she and her partner launched their own Kickstarter campaign, it became the highest-funded fashion project in Kickstarter history, raising enough money to quadruple their first production order. Bam. SHannon breaks down the dos and don'ts of launching a crowdfunding. This interview is PACKED with actionable edvice. Thanks, Shannon!

>>>SHOW NOTES AND LINKS: 

http://fashionbrainacademy.com/shannon/

What we cover in this episode:

• What to do in the first 7 seconds of your crowdfunding video
• How to tell your story to get people to back you
• The power of guest posting and what it did for Shannon's Kickstarter campaign
• The 3V's of a successful crowdfunding campaign
• Slick video or old school?
• Flat lay images and look book photos
• Crowdfunding rewards for backers
• Pricepoints that work best for a successful (funded) Kickstarter
• How often to email people about your crowdfunding campaign