42 min
Ramli John — A Product-Led Approach to Marketing and Customer Retention Marketing Unplugged
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- Marketing
Ramli John is a Podcaster, Engineer-turned-Marketer, and Author of Product-Led Onboarding, a book about how to turn new users into lifelong customers. In this episode, Ramli shares his thought process on what marketers need to think about when creating a product-led marketing strategy that’s focused on the customer.
Key Takeaways:
[1:50] How did Ramli get interested in marketing?
[3:35] Ramli’s background is in math and engineering; was the transition to marketing difficult?
[6:15] What is product-led onboarding?
[11:10] If something is too product-led, wouldn’t you lose the customer in this process?
[15:35] How should marketing and sales teams tweak their messaging in a product-led ecosystem?
[21:50] Ramli shares examples of some great product-led companies on the market today.
[29:30] What attracts Ramli to a product-led approach?
[35:20] Ramli talks about the importance of a morning routine.
[36:30] As a new father, what has Ramli learned so far?
[38:15] Ramli answers some rapid-fire questions!
Mentioned in This Episode:
Ramlijohn.com
Product-Led Onboarding: How to Turn New Users Into Lifelong Customers, by Ramli John
Ramli on LinkedIn
Ramli on Twitter
Ramli John is a Podcaster, Engineer-turned-Marketer, and Author of Product-Led Onboarding, a book about how to turn new users into lifelong customers. In this episode, Ramli shares his thought process on what marketers need to think about when creating a product-led marketing strategy that’s focused on the customer.
Key Takeaways:
[1:50] How did Ramli get interested in marketing?
[3:35] Ramli’s background is in math and engineering; was the transition to marketing difficult?
[6:15] What is product-led onboarding?
[11:10] If something is too product-led, wouldn’t you lose the customer in this process?
[15:35] How should marketing and sales teams tweak their messaging in a product-led ecosystem?
[21:50] Ramli shares examples of some great product-led companies on the market today.
[29:30] What attracts Ramli to a product-led approach?
[35:20] Ramli talks about the importance of a morning routine.
[36:30] As a new father, what has Ramli learned so far?
[38:15] Ramli answers some rapid-fire questions!
Mentioned in This Episode:
Ramlijohn.com
Product-Led Onboarding: How to Turn New Users Into Lifelong Customers, by Ramli John
Ramli on LinkedIn
Ramli on Twitter
42 min