Chris Dreyer hosts Rankings: Personal Injury Lawyer Marketing & SEO where he features top founders, entrepreneurs, and elite personal injury attorneys and shares their inspiring stories.
55. Steven M. Levin, Levin & Perconti — Revolutionizing Nursing Home Litigation, Niche Marketing, And Mentorship
Steven M. Levin is a true trailblazer. From his early career in criminal defense, Steven forged his own path in the then little-known area of nursing home litigation. Now, alongside the team at Levin & Perconti, Steven has reached verdicts and settlements topping $660 million for their clients in Chicago and beyond.
Today, Steven shares his story of groundbreaking work in the category of nursing home and medical malpractice litigation. We talk about the difficulty of linking your marketing messaging when you're niching down and expanding at the same time. Plus, discover how you can become an authority in your niche!
54. John Nachazel, Michael Morse Law Firm — How Process Makes Profit From The Fireproof Data Evangelist
John Nachazel has a five-step model to take your law firm from unpredictable to wildly profitable, yes, really! He's half of one of the legal world's most respected visionary-integrator duos, and co-author of the hugely successful *Fireproof* alongside his partner Michael Morse. He's a data enthusiast, an EOS evangelist, a jumbotron fan, and an absolute master at perfect planning and execution!
Today, we discover how John transforms blue-sky thinking into concrete results every time, why the successful firms of the future need to be big on data, and why John can't stop dreaming about owning a Ford F-150!
53. Patricia Refo, American Bar Association — Making The Most Of Going Digital & Adapting Your Law Firm In The Post-Covid World
Patricia Refo , partner at Snell & Wilmer, has achieved more than most lawyers ever will. Trish has received countless professional recognition and awards, established herself as a first-class commercial litigation lawyer and she’s the current president of the American Bar Association.
In today’s episode of The Rankings Podcast, Trish tells us all about her journey from aspiring newspaper editor to president of the ABA, and shares with us her views on how the legal industry has had to adapt throughout the pandemic and what she thinks some of the lasting impacts will be.
52. Chris Mursau, Topgrading — Hiring For Excellence, Interview Strategy, And The New PIP
Chris Mursau can spot an A-player from miles away! Chris is the President of Topgrading, a market-leading company that helps organizations find A-players and hold onto them. He's spent his career tackling the big intake questions and he shares that expertise with us.
Today, we discuss how to motivate and retain high performers, what you should and shouldn't do in an exit interview and whether those personality profile tests are worth your time. Plus, we hear the eye-opening financial ramifications and cost savings relating to hiring wrong, or right!
51. George Salinas, The Law Office of George Salinas — Client-Centric Firms, Personalized Experiences & Hybrid Marketing
George Salinas is a Texas super lawyer with a list of achievements as long as your arm. But he, like many lawyers, knows that he’s in a competitive game and that being great at what you do isn’t always enough. So George found a way to set himself apart from the crowd.
George set out to make his firm, The Law Offices of George Salinas, different from the others by putting customer service at the heart of everything it does. In this episode we talk how his firm keeps its clients happy and how he utilizes hybrid marketing to communicate his brand.
50. Roland Frasier, Leverage, Exit, Grow, Scale — The EPIC Challenge And Profit Through Acquisitions
Roland Frasier wants to buy just about everything. The X of X has made a career out of shrewd acquisitions and cross-market competencies. Roland's grown and sold numerous hugely successful companies for anything from $3million to $4 billion. So how does he known when to stick and when to flip?
Today, we discover how to multiply your firm's profits the Roland Frasier way and why mergers and acquisitions can supercharge your business even during a market downturn. Plus, we hear about the EPIC CHALLENGE where Roland shares his incredible business growth formula with the world for next to nothing.
What’s in This Episode:
Who is Roland Frasier?
Paid consulting work as a vetting and staging tool
What is the EPIC CHALLENGE?
Roland Frasier top tips for incredible business growth
Why you should be acquiring during an economic downturn
How personal injury attorneys can supercharge their profits
Roland Frasier PI COVID relief kit
Customer ReviewsSee All
I just listened to the interview with John Ruhlin. It was super helpful. I already have lots of ideas about gifts I can share with employees and referral partners. Definitely worth listening to.
Best marketing podcast!
Chris Dreyer does an extraordinary podcast. He’s prepared, which shines through with insightful questions that give valuable advice. Highly recommend to any business especially law firms!
Chris Dreyer = Super Smart
I know my title is meant to be funny but it’s true. Chris brings some great insight and guests are super solid.