298 episodes

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Ray Edwards Show Ray Edwards

    • Marketing
    • 4.8 • 364 Ratings

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

    How to Create Steady Cash FLow

    How to Create Steady Cash FLow

    "Revenue is vanity, profit is sanity, but cash is life."

    As a business owner, nothing could be more true...According to the US Department of Labor and Statistics, the number one reason 95% of businesses close their doors is quite simply running out of money.

    In this week's podcast, I'll give you seven ways to create steady cash flow.

    Spiritual Foundations
    “Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost to see if he has enough money to complete it? For if he lays the foundation and is not able to finish it, everyone who sees it will ridicule him, saying, ‘This fellow began to build and was not able to finish.’
    Luke 14:28-30
     If a business leader wants to get new clients, or sees a possibility of financial “boom times”, there’s the temptation to promise more, offer more, deliver more,  overcommit,  over SPEND, etc. Then if things don’t go exactly as planned, paying the price becomes a bigger drain on resources, staff time and more. Maybe more than you can handle.

    Many a business has gone under because of this very phenomena. Jesus’s wisdom works for every part of life, so the question is - The next time you have a big business decision to make, or even a small one… will you hope that you escape paying the price, or will you follow Jesus and count the cost?

    Entrepreneurial Spotlight
    This week, we're inviting you to cast the spotlight on an entrepreneur with an innovative idea or inspiring story (and yes...it can be you).

    We see and hear daily reminders of businesses that have failed in this economy. All of us need to remember that millions of entrepreneurs around the globe are thriving in spite of the challenges brought by this pandemic.

    Help us spread the good word! Send your Entrepreneurial Spotlight suggestion to support@rayedwards.com and we may feature them in a future episode.

    Tip of the Week
    My tip of the week is a very timely and powerful book by my friend, Michael Hyatt.

    Michael is a New York Times and Wall Street Journal bestselling author and his latest book, Entrepreneurs Will Save the World, definitely deserves a spot in your library.

    Not only is this a small investment ($17.99), but it comes with $164 in bonuses:

    Audio book version of Entrepreneurs Will Save the World ($24.99 value) The complete "Mindset Advantage" video series ($99 value) Employee to Entrepreneur Handbook: How to Have an Entrepreneurial Mindset in Your 9-5 ($29.99 value) 8 Traits Printables - Keep the 8 traits of the entrepreneurial mindset visible on your office wall or desktop ($9.99 value)
    The book is officially shipping as of today (10/19/20) and you can order it here: https://entrepreneurswillsavetheworld.com/

    7 Ways Copywriting Creates Consistent Cashflow
    Copywriting is more than sales letters. These are 7 ways that your copy can keep the cash flowing:

    1. Increase New Customer Count

    2. Increase Dollars Per Transaction

    3. Increase Frequency of Transaction

    4. Increase Lifetime of Client

    5. Increase Referrals

    6. Increase Leverage (ability to innovate and scale)

    7. Increase Resiliency

    We covered some specific examples in the podcast, but if you really want to delve deeper into these, I suggest you pick up a free copy of my book, How To Write Copy That Sells, by clicking here.

    Links From This Week's Episode
    Michael Hyatt's new book can be found here: https://entrepreneurswillsavetheworld.com/

    Ray's book, How to Write Copy That Sells is available for free by visiting https://rayedwards.com/FreeBook

    How You Can Help
    Subscribe to the show in Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you in this show.

    We are also on Stitcher and Google, so if you're

    • 18 min
    How To Get What You Want

    How To Get What You Want

    How do you get what you want? The simple, two-word answer: Expect it.

    That is, of course, the boiled-down version...we'll get into the specifics in this week's episode.
     

    Spiritual Foundations
    “If you think about it, people wake up in the morning, they begin to think about their problems, those problems are circuits, memories in the brain. Each one of those memories are connected to people
    and things at certain times and places and if the brain is a record of the past, the moment they start their day they’re already thinking in the past."
    Dr. Joe Dispenza
    How did you end up being who you are?

    In my opinion, you, me and the rest of us are the sum of our habits. Dr. Joe Dispenza gave a great talk about this back in 2018 and you'll find the video linked below. It's a great reminder that our habits control us...so we'd better control them.

    Tip of the Week
    My tip of the week is an I-Phone app (sorry Android folks...if there is a good equivalent, leave us a comment) called Scan Plus.

    Yep, I know...you have a scanning app or two already. This one is great because it not only converts your scan to a pdf, but also uses OCR to digitize the text and make it searchable.

    Great for submitting official documents and general archiving, check out Scan Plus in the App Store.

    How To Get What You Want
    As I previously stated, to get what you want, expect it...now here comes the fine print: That may literally require changing who you are - changing the habits that dictate so much of what you do.

    It may not always be easy, but it's my belief that any pattern can be changed if you know the 7 mastery steps:

    Understand and Appreciate Their World
    You must figure out the driving force behind your habits.

    Create a Base and Get Leverage
    The P.A.S.T.O.R. framework doesn't just apply to advertising copy...The same process that motivates a consumer to buy can motivate yourself to change.

    Destroy Any Negative Patterns
    Whatever the problem you're trying to correct in your life is, you'll need to find the associated negative patterns that contribute to it, and interrupt them.

    This one can be tough. It may require a change of environment, or often...changing the people you associate with.

    Define the Problem in Solvable Terms
    Acknowledging a negative habit is a great start, but it's just the beginning. You must define the problem in such a way that you can formulate a plan to alter or eradicate it.

    Create an Empowering Alternative
    Okay, you've audited your habits and marked a few counterproductive ones for deletion...You've applied the P.A.S.T.O.R. framework to motivate change...You've intentionally disrupted your negative patterns and devised a solution...NOW WHAT? Now you do the work! You replace your old, detrimental habits with intentional, productive new ones.

    Condition The New Alternative
    No matter how good the plan, it likely will not come naturally (if it did...you wouldn't be doing this exercise). You repeat this until it becomes the new norm...the new habit.

    Connect to a Higher Purpose

    Regardless of whatever spiritual beliefs you hold (or don't hold), connecting to a purpose that is bigger than yourself will be hugely beneficial. Maybe that higher purpose is being a better Christian, or maybe it's serving your community, feeding the homeless or volunteering for an organization that helps clothe underprivileged children.

    I suggest creating a new environment and peer group that will support your plans for change. Having people counting on you AND appreciating your efforts is an incredible motivator.

     

    Links From This Week's Episode
    All links referenced in this episode are available at https://rayedwards.com/487

     

    Questions about the show? You can text me anytime at 509-245-2670

    • 30 min
    Starting an Online Business Today

    Starting an Online Business Today

    Ready to start your online business? On this week's episode we'll talk about the 3 things you need to get dialed in first. I'll also be introducing my brand new cohost.
    Spiritual Foundations
    “Sometimes we need a geography to usher our soul into spaciousness."
    John Eldridge
     

    John Eldridge is the author of a successful Christian book entitled Wild At Heart. The book speaks to the importance of getting out of the artificial world we've created and into the spaciousness of nature...camping, adventuring, journeying, etc.

    I think many of us these days feel a bit cramped, especially with our current circumstances so I recommend you note only read the book, but also take the advice.

    Tip of the Week
    This week's tip is to read John Eldridge's latest book, Get Your Life Back: Everyday Practices for a World Gone Mad

    In Get Your Life Back, New York Times bestselling author John Eldredge provides a practical, simple, and refreshing guide to taking your life back. By practicing a few wonder­fully simple practices—or what John calls “graces”—you can begin to recover your soul, disentangle from the tragedies of this broken world, and discover the restorative power of beauty.

    Ask yourself:                

    Are you happy most of the time?
    Do you feel deeply loved?                                           
    Are you excited about your future?
    How often do you feel lighthearted?

    After reading this book you will…

    Learn how to insert the One Minute Pause into your day. Begin practicing “benevolent detachment” and truly let it all go.
    Offer kindness toward yourself in the choices you make.
    Drink in the simple beauty available to you every day.
    Take realistic steps to unplug from technology overload.

    These simple practices and others are ready for the taking. You don’t need to abandon your life to get it back. Begin restoring your life here and now. Your soul will thank you for it.

    Starting an Online Business Today
    Online businesses are just as diverse as their brick and mortar counterparts, but regardless of whatever the business idea is that you're contemplating, there are three things that you must get in order to succeed while avoiding stress and overwhelm.

    Intention
    Know what you want, why do you want it, and have a plan for getting it.

    Focus
    Identify the key essential activities that will get you there. Schedule those - and obsessively ignore everything else. Turning out the noise in this season particularly is very important.

    Margin
    Give yourself extra time for rest, recreation, reflection, and if possible to be in nature. This is key to avoiding stress, overwhelm and eventual burnout.

    Links From This Week's Episode
    6 Figure Small Group Intensive - This is an extremely exclusive event (only 8 people) for those who are serious about creating a 6 Figure Business in 6 Months or Less. If that sounds like you, click here to see if seating is available. This three day, travel-free event happens 11/5-11/7.

    Entrepreneur Spotlight - I'm shining a light on Pat Flynn this week because of the consistent, valuable content he has been sharing on his Youtube channel during the pandemic.

    Kris has been taking advantage of shelter-in-place time by practicing guitar and if you share that interest, he recommends you check out Active Melody's Youtube channel. This channel is a great example of Value First Marketing. Brian provides useful lessons every week for free with the option to expand on those with a premium membership.

    John Eldredge's latest book, Get Your Life Back: Everyday Practices for a World Gone Mad.

    Eric Pickersgill photography - This is the photographer whose name escaped me during the podcast. Eric has done some great photos depicting the loneliness we can experience

    • 31 min
    How to Thrive In The ‘Next Normal’ With John Meese

    How to Thrive In The ‘Next Normal’ With John Meese

    How do we move forward in the “next normal” as 2020 is about to be the past? What does thriving look like in ANY economy? That’s what we’re talking about with John Meese in today’s episode.

    Spiritual Foundations
    "Our people must learn to devote themselves to doing what is good, in order to provide for urgent needs and not live unproductive lives."
    (Titus 3:14 NIV)
    I think this verse applies to us especially in these times. As entrepreneurs and business owners, what we're doing is not just about making money. Don't get me wrong, it definitely is about making money and that's fine, but it is also about providing for urgent needs.

    Be encouraged! You are needed because you provide for the urgent needs of others...You are not living an unproductive life.

     

    Tip of the Week
    My tip this week is very simple, but the effect on your life will be profound!

    Batch your tasks. Put like tasks together.

    A great example of this is email. I used to check my email several times throughout the day which was most definitely a distraction. I now do this one time per day. It may take 30 or 45 minutes, but I respond to what is necessary and move on.

    This also works with content creation. For instance, I often record multiple podcasts in succession. I'm already setup to record...already "in the zone", so it makes sense to knock out more than one. Once I get a few weeks out of the way, it leaves some days on my calendar wide open, giving me the chance to create, or to recreate.

    Remember recreation is re-creation. You're recreating yourself - your inner-child, your inner-joy, your spark that makes life feel good. You can't be running sprint all the time. Batch your tasks and leave some space for this recreation...enjoy the margin in your life.

     

    An Interview with John Meese
    John Meese is on a journey that would inspire any entrepreneur. I met him several years ago when he was still working his first job out of college, making about 30k a year.

    At the time, John had a new wife, new baby and was looking for a way to be an even better provider for his family.

    He became a student of Michael Hyatt's Platform University as well as my Copywriting Academy...two things that helped him make his first 10,000 dollars online in one week selling his first digital course.

    Apparently John made quite an impression on Michael Hyatt and was ultimately given the position of Brand Director and Dean of Platform University.

    Even while playing such a huge role in Michael Hyatt's organization, John still found time to continue building his own brand and launched a successful software company, Notable Themes, which produces some high quality themes for Wordpress (such the one I use on RayEdwards.com)
    Of course the path of an entrepreneur is not without obstacles. One of John's most recent ventures, a shared workspace for his fellow entrepreneurs in Columbia, Tennessee was shut down just 58 days after a successful grand opening due to Covid 19. The story of how John dealt with that situation is worth the listen to this week's episode.

    John didn't just lay down and let the pandemic dictate his business's fate. He actually managed to take advantage of the situation.
    He started contacting other well known entrepreneurs asking them if they would share their experience dealing with the pandemic.
    Of course, with all the lockdown free time, he got lots of yeses. Check out the fruits of those efforts (some great podcasts) available right here. You'll find info on John's upcoming book, Survive and Thrive - How to Build a Profitable Business in Any Economy (Including This One), at the same spot.

    How You Can Help
    Subscribe to the show in Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you

    • 31 min
    Eric Upton's Amazing Rise As A Top Copywriter

    Eric Upton's Amazing Rise As A Top Copywriter

    Eric Upton is one of my students with a success story that makes me smile.
    In this conversation, Eric talks about how we crossed paths, about where his career has gone since that time, and what he feels is in store for the future. A true example of how it's possible to reinvent your work, your life, and even your world.

    Spiritual Foundations
    “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future. Then you will call on me and come and pray to me, and I will listen to you. You will seek me and find me when you seek me with all your heart.”
    (Jeremiah 29:11-13 NIV)
    Eric describes the first major step of his journey like this, "Phoenix was not a place that we'd ever thought about going to, or moving to, or living in, but the more we prayed about it and looked into it, the more it became clear to us that [Phoenix] was where God was leading us..."

    This exemplifies the verses above and is a good reminder to try to recognize God's plan ("plans to prosper you and not to harm you"). And yes, sometimes it may not be obvious. Sometimes you'll need to put in the work ("Then you will call on me and come and pray to me, and I will listen to you. You will seek me and find me when you seek me with all your heart.")

    Tip of the Week
    This week's tip is an addendum to last week's tip: Be intentional with Social Media.

    Social Media plays two roles in the life of an entrepreneur. At any given time it can be either:

    The driving force behind building your brand (creation) An endless waste of time (consumption)
    Now, I know that consumption can be part of a productive business strategy (e.g. reading what your audience or potential audience is saying about your business or industry. Gauging response to your latest campaign. Keeping an eye on your competition.); however, you know what I'm talking about when I say "endless waste of time" - The infinite scroll to see what catches your eye...not that finding out how your "friend" that you haven't seen since high school is coming along with the shed he's building isn't fun, but it's probably not going to advance your agenda.

    This is why you must be intentional with social media.

    I recommend you schedule separate times of day for consumption and creation. Decide when you will use social media as one of the most powerful (often free) tools in history and separate that from the time when you're just getting a thumb workout...clicking like on the latest Doug the Pug content.

    An Interview with Eric Upton
    Ever asked yourself something like, "Isn't it too late for me to start doing this thing since I've spent so many years doing that thing?" I'm sure your internal dialogue is more eloquent, but you get the idea.

    Even when transitioning into a career that you know will make you happier, you'll probably spend some time doing some soul searching (praying, talking to family and friends, etc.) before you make the move.

    And then, after all of that self-reflection, conversations with those closest to you, prayers and everything else you've done to affirm your decision...it's still scary.

    That's not a certainty for everyone, but for most of us, fear and anxiety are simply a normal part of this process. The key is how we respond to that fear.
    As Eric put it in our conversation, "Operate in spite of fear...move toward boldness even with the fear that's attached to it."

    • 30 min
    3 Pivots That Provide Prosperity

    3 Pivots That Provide Prosperity

    3 Pivots That Provide Prosperity

    What does it mean to pivot?

    The term “pivot” has become a buzzword referring to a significant business change -- ranging from mild to dramatic. A pivot is usually intended to help a business recover from a tough period, or survive after experiencing new competition or other factors that make the original business model unsustainable.

    Today I give you “3 Pivots That Propel Prosperity”
     
    Spiritual Foundations
    “Each of you should use whatever gift you have received to serve others, as faithful stewards of God’s grace in its various forms.”
    (1 Peter 4:10 New International Version)
    That's a powerful message even if you're not a religious or spiritual person.

    Look at the practicality in that statement: "Each of you should use whatever gift you have received to serve others..."

    If we don't serve others in business, we will not succeed. Maybe you can find some short term success by exploiting others, but to succeed long term - your business must serve others.

    Tip of the Week
    My tip this week is simple and you may find it bizarre, but here goes:

    Delete social media apps from your phone

    I know that may sound crazy to some, but I had a good reason to do this. I've been keeping an eye on my screen time lately and in doing so discovered that I was spending an alarming amount of time scrolling through Instagram, Facebook and a few other platforms.

    Don't get me wrong. I'm still active on social media, I just don't want it to be the default way that I spend my time when I could be doing other things (like being with the people I'm with).

    For the record, I kept Instagram installed because that service is designed specifically for mobile, but I only allow myself to scroll at specific times.

    I'm only a couple of weeks into the experiment, but so far it has been great for me. My mind is quieter, I'm less "worked up" about things that aren't my business and life is much better.

    3 Pivots That Provide Prosperity
    The pivots I'm talking about today are "Mindset Pivots" which can help bring you prosperity in any business.

    You need to pivot:

    From Dabblery to Mastery From Sprint to Marathon From Resolution to Repetition
    From Dabblery to Mastery
    Okay, "Dabblery" is a word I'm pretty sure I made up, but I'll bet you can guess what it means. If you've been dabbling in social media promotions, dabbling with Youtube videos, dabbling with Facebook ads...or whatever else you're "dabbling" in - you need to stop dabbling and go for Mastery of a particular thing.

    When you dabble in something, you're not putting all of your effort into that thing. You're not giving it concentrated focus - and on some level, you may be doing this to give yourself an out if it doesn't work for you. "Oh, I was just dabbling with that..I didn't expect much." Instead of "dabblery", pursue mastery - it will serve you better.

    From Sprint to Marathon
    In today's business world, many people are in constant "sprint mode". They're sprinting from one project to the next...from one product to the next...from one platform to the next.

    2020's economic oddities have caused a lot of sprinting as we try to figure out how to keep the wheels turning in the midst of all of the changes. I've done my fair share of sprinting this year, but I have committed to move back into the marathon mentality...to run the race with thoughtful preparation.

    From Resolution to Repetition
    As entrepreneurs, we make resolutions all the time (not just in January). "That didn't work, I'll never make that mistake again", and yet, next month we make the same mistake.

    I propose you stop making broad scope, grandiose resolutions and instead, start focusing on a few core habits that you can repeat day after day. Something like making a good, short post on social media every day

    • 12 min

Customer Reviews

4.8 out of 5
364 Ratings

364 Ratings

Trevor Oldham ,

Looking to grow your business listen to Ray

I found Ray's podcast a few months back and have been a listener since. He's an excellent host who touches on topics anyone who's looking to grow their business needs to hear!

GraceRehman ,

Simple yet powerful

Listening to Ray makes you take action by the end of each podcast episode. No fluff, to the point yet effective appears to be his MO. Thanks Ray for such a wonderful podcast, for someone just starting out in the online space like me.- Grace Rehman

jasonjnicholas ,

Chock full ‘o’ Awesomeness

As a listener and student of Ray’s, I simply want to say that Ray’s marketing, online business, and life knowledge is chock full ‘o’ awesomeness. As I am starting my own online business journey, I could not think of a better person to guide me on my path. Endless gratitude to Ray!

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