585 episodes

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Ray Edwards Show Ray Edwards

    • Business
    • 4.8 • 378 Ratings

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

    From Big Idea to Bestseller

    From Big Idea to Bestseller

    Last week I shared the story of how I recently received a $150,000 advance from a publisher for an upcoming book. Furthermore, I suggested that you can do the same...If you have the right idea and follow the right process. That episode raised a lot of interest (and a bit of skepticism). How can this be possible?

    There's a simple reason why this is possible for you: Publishers want to make money. Someone is at work right now sorting through various manuscripts and proposals looking for the next "big thing". Ideally, they get an idea so profound, that it goes beyond just a book. Perhaps it's big enough for a series of books, or training programs, or a Netflix miniseries...An idea that generates cash for their company.

    Reality check: Most of the content people submit to publishers aren't the next "big thing"...They're not a thing at all. They're crap. Either the idea simply isn't worth sharing, or perhaps it was simply not presented well.

    This week, Jeff Goins and I continue our conversation; diving deeper into the process of going from "big idea" to bestseller.


    [00:00] Intro and...why Fresh Complaint? [02:03] How do you come up with an interesting idea? [03:21] Start with your argument [03:57] Writing a book is a democracy [06:04] The Big Idea Formula [06:28] The subtle art of... [07:20] The title follows the idea [10:29] The headline is the LAST thing you write [12:00] Opening the kimono [13:15] Writing is a democracy...Not a committee [14:33] How does an idea succeed? [15:29] The War of Art [17:04] Be provocative [18:51] Books generate more than just sales [20:52] Books are still relevant [22:09] A timeline of our upcoming book (so far) [23:38] About the process [26:34] Don't just start writing...have a plan [27:11] Bestseller Bootcamp (https://prosperouswriter.com)
    Links
    ProsperousWriter.com - Walk through the exact process Jeff used to get this deal done

    FreshComplaint.com - Jeff's boutique agency that turns big ideas into bestsellers

    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    Get The Transcript
    Coming soon...

    • 28 min
    My $150,000 Book Deal

    My $150,000 Book Deal

    Is it possible to get $150,000 check for a book that has yet to be written? Absolutely. I know this because that's exactly what I experienced thanks to my friend, and this week's guest, Jeff Goins.

    Jeff and I discuss the process of going from idea, to proposal, to publishing deal.

    NOTE: For a more in-depth discussion, check out our other conversation HERE.


    [00:00] Intro: How it all started [01:09] Coming up... [01:53] How to get 150k for a proposal [03:54] Jeff's "reinvention" [05:55] "Every good marketer struggles with honesty." [11:00] Removing the masks [15:49] The characters we play [18:30] What is a bestseller? [20:10] Does "bestseller" still matter? [25:46] After the splash... [30:07] What the current system rewards [33:27] How to you get Both? The big splash and longevity... [38:38] What it takes to sell [39:55] A note to the listener [40:27] What's next for Jeff?
    Links
    ProsperousWriter.com - Walk through the exact process Jeff used to get this deal done

    FreshComplaint.com - Jeff's boutique agency that turns big ideas into bestsellers

    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    • 42 min
    Negative Thinking - a Self-Inflicted Wound

    Negative Thinking - a Self-Inflicted Wound

    In today's world, there is no shortage of fuel for negative thinking, and none of us are immune to it.
    The good news is that you can minimize your negative thinking by making a conscious decision to control the one thing you should always be in control of: your attitude.

    The message of this week's episode is not "think good things and good things will magically happen." The message is about finding opportunities in bad situations. "What does this make possible?", as my friend and mentor, Michael Hyatt, would ask.
    Sometimes there are business opportunities...finding new ways to serve others. Sometimes, there are opportunities to change the circumstances for the better.
    Whatever the case, stewing in your own misery is never a solution. Even worse, that attitude tends to spread to those around you (more surplus fuel for negative thinking).

    Listen to this week's episode and then do some self-analysis.
    What are the things that fuel your negativity? What do they make possible? What are some positive ways you can affect them?
    It's not always the easiest path to take, but it's always the better one.
    [00:00] Be a positive thinker...not a fantasy optimist [01:25] Noticing the negative [03:55] Be unreasonable [05:43] Your beliefs dictate your actions [08:04] Rational Optimism [11:20] Your excuses are valid [12:49] Your attitude is 100% your fault How You Can Help

    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    • 14 min
    11 Income Streams for Copywriters

    11 Income Streams for Copywriters

    Last week I promised to share with you, 9 income streams for copywriters. In the interest of overdelivering, this week I present to you...11 income streams for copywriters.

    Not all of these may be in your wheelhouse, but I'm fairly certain you'll get some new ideas from my list. The point I'm trying to make with this episode is this - Building multiple sources of revenue is a smart play for any entrepreneur. Tune in to find out how to do it.
    [00:00] Why do you need this? [01:38] Income Stream 1 - Books [03:31] Income Stream 2 - Workshops [05:21] Income Stream 3 - Product Sales [07:13] Income Stream 4 - Private Masterminds [08:35] Income Stream 5 - Affiliate Commissions [09:56] Income Stream 6 - Private Client Copy Engagements [11:09] Income Stream 7 - A "Day With You" Consulting [12:48] Income Stream 8 - Recurring Membership [13:43] Income Stream 9 - Group Coaching [15:24] Income Stream 10 - Newsletters (printed) [16:50] Income Stream 11 - Royalties

    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    • 20 min
    Copywriting...The Best Side Hustle Ever?

    Copywriting...The Best Side Hustle Ever?

    Oh sure, the copywriting guy thinks that copywriting is the best side hustle ever...What a surprise, right?
    I understand if you think I'm biased (perhaps I am), but I'm bringing 7 solid reasons to back this claim up.

    In this week's episode, I'll tell you why copywriting is the best side hustle, ever!
    [00:00] Lots of great ideas [01:19] Copywriting is the core [02:27] 3 examples of companies that "get it" [05:08] 7 Reasons Why [05:18] Reason 1: Freelance your way to freedom [06:10] Reason 2: Build a 6-figure income with no capital [06:44] Reason 3: You deserve the freedom [07:14] Reason 4: Work whenever/wherever [08:05] Reason 5: Never work for a jerk again [08:36] Reason 6: Stop worrying about money [09:16] Reason 7: All you need is copywriting skill and the internet

    • 11 min
    The #1 Reason You Fail - And How to Fix It

    The #1 Reason You Fail - And How to Fix It

    Perhaps you are someone who would be described as successful by the people who know you. If that success is in business, maybe your world is filled with luxury accommodations, gourmet meals, and exotic vacations. If you're a successful parent, perhaps one of your children is now attending Stanford and you have another that's heading off to Harvard next fall.

    Whatever the extent of your achievements happen to be, there is likely at least one area of your life that seems to trip you up...One thing that you simply can't muster the motivation necessary for success.

    This week, I want to tell you why you continually fail at that thing...and how to finally fix it.


    [00:21] Problem areas [00:52] My own issues [02:08] The reason we fail [05:20] What's the common thread? [06:03] Here's the answer [07:52] You CAN take control (try this exercise) [11:31] Your mental state
     

    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    • 13 min

Customer Reviews

4.8 out of 5
378 Ratings

378 Ratings

CMCrz ,

One of my all time Fav podcast

Ray Edwards is so REAL and Encouraging! I love following him and find such value in everything he offers!
Today I’m listening and he hits a topic I recorded last week on my podcast (publishing tomorrow) - rather ironic! LOVE how we share the same Spirit! Thank you for all you do to help people Ray - I’m very grateful to “know” you! — Cynthia. Https://socalgardenhealth
Health by Design Podcast

Mary-Claire F ,

More than a copywriting podcast

Ray’s dry sense of humor, wit, and ability to communicate a wide variety of subjects makes him far more than “just” the best copywriter ever. His willingness to share not only his knowledge but love of God, struggles, and humanness, make him an excellent podcast host. I’m not even a copywriter, but he makes me want to be one.

PublishMeNOW ,

Worthology!

If you are looking to write your worth, Ray Edwards and his programs will teach you how! At this present time I listen to this podcast more than any other.

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