10 episodes

Jaci Russo is a nationally known Brand Strategist imparting 20+ years of experience weekly. This podcast is now the Swiss Army Knife in your toolkit, the strategist in your pocket, the conversation changer, about your brand, you’ve been looking for.

RazorBranding Podcast Jaci Russo

    • Business

Jaci Russo is a nationally known Brand Strategist imparting 20+ years of experience weekly. This podcast is now the Swiss Army Knife in your toolkit, the strategist in your pocket, the conversation changer, about your brand, you’ve been looking for.

    Expect an ROI When You Invest in Your Brand

    Expect an ROI When You Invest in Your Brand

    I had the great pleasure of being in the Superdome for the Saints game yesterday for their game against San Francisco for the top of the NFC. I was surprised to see that the Fan Impact Play was sponsored by Waitr, a food delivery service that went public at the end of 2018 and less than a year later is about to have its stock delisted for trading below $1 per share (they’ve lost almost $900M in value). So, for investors, football isn’t the only thing providing high blood pressure in the Superdome. I can’t imagine how upset their shareholders must be to sit in that dome and watch that logo go up on the big screen as their stock goes down.

    • 6 min
    3 Steps to Build Your Big Bold Brand

    3 Steps to Build Your Big Bold Brand

    A brand isn’t a logo. A brand isn’t a company. A brand isn’t a product. A brand isn’t a tag line.

    • 6 min
    3 Do It Yourself Tips to Build Your Brand

    3 Do It Yourself Tips to Build Your Brand

    When you think about big, bold brands, Nike’s “Just Do It” and Apple’s “Think Different” might be the first thing to come to mind. Those tag lines/campaign slogans are big and bold – but they aren’t brands.

    • 3 min
    When Going Negative Goes Wrong

    When Going Negative Goes Wrong

    Anheuser-Busch launched an ad campaign during the 2019 Super Bowl with a primary message: Bud Light does not contain corn syrup. The ads featured the Bud Light King and the Bud Knight on a quest to return a barrel of corn syrup to its proper owner. They first visit the Miller Lite castle followed by the Coors Light castle looking for where the corn syrup belongs.

    • 4 min
    University asks Louisiana high school to stop using logo

    University asks Louisiana high school to stop using logo

    Recently, news broke that Rutgers University asked Ruston High School to stop using their trademarked logo. According to Rutgers spokeswoman Dory Devlin, “The university addresses trademark infringement issues to avoid confusion among brands and to ensure its logos are used for their intended purpose.”

    • 4 min
    Don’t Play Chicken With Your Brand

    Don’t Play Chicken With Your Brand

    A few weeks ago, Popeye’s launched a new menu item – the chicken sandwich – going head to head with Chick-fil-A. The skirmish began with a series of tweets and escalated into a Twitter battle royale with every fast-food chain jumping into the fray and doing their best to grab some of the media headlines.

    • 5 min

Customer Reviews

SmallBizOwner11 ,

Great Branding Tips

Easy to understand, quick tidbits of branding and marketing knowledge.

Davidtheeditor ,

Sound advice

The information given in these podcasts are accurate and to the point. It’s great for anyone that wants to find out how to promote their brand and not have to spend hours listening to a boarding speaker. Jacki gives good advice and in only a few minutes and is someone that keeps your attention.

SamIam_8675309 ,

Jam-packed with useful tips

Branding knowledge for everyone from the newbie business owner to the corporate exec. I love these podcasts!

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