21 min

RBR+TVBR InFOCUS Podcast: Steve Lanzano, TVB RBR+TVBR InFOCUS Podcast

    • News

It has certainly been an exceptional year for broadcast TV. From social justice protests and the COVID-19 pandemic, local over-the-air television has played an outsized role in bringing consumers vital information, while also protecting their staff from harm. How has this helped broadcast TV in making its case to advertisers and marketers?

That's just one question TVB President/CEO Steve Lanzano tackles in this preview of the TVB ALT FORWARD conference, shared in an audio podcast presented by dot.FM hosted by RBR+TVBR editor-in-chief Adam R Jacobson.

It has certainly been an exceptional year for broadcast TV. From social justice protests and the COVID-19 pandemic, local over-the-air television has played an outsized role in bringing consumers vital information, while also protecting their staff from harm. How has this helped broadcast TV in making its case to advertisers and marketers?

That's just one question TVB President/CEO Steve Lanzano tackles in this preview of the TVB ALT FORWARD conference, shared in an audio podcast presented by dot.FM hosted by RBR+TVBR editor-in-chief Adam R Jacobson.

21 min

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