Re:platform - Ecommerce CX and Technology Podcast Paul Rogers & James Gurd

There are many businesses that have a strong ecommerce site for B2C for whom trade sales is a significant % of revenue, yet they don’t have a dedicated ecommerce platform or haven’t invested in the same way for trade customers. In this podcast we talk to ecommece agency owner Tom McCaul, who has helped a wide range of ecommerce businesses launch, scale and optimise B2B storefronts. Tom shares his views on the key features B2B customers need to make the website work for them, as well as technical considerations for merchants.

Tl;dr what we’ll cover:


Understanding the B2C2B ecommerce tech stack


Exploring key B2B features like trade accounts, quotations and loyalty


Adobe Commerce spotlight: key strengths for B2B, platform challenges and workarounds

What we cover:
1. What is Front Commerce’s front-end solution for ecommerce?
2. What type of business does a headless front-end suit and why?
3. Product features, roadmap and integrations

As businesses grapple with the relevance and impact of evolving technology stacks to deliver greater flexibility and speed to market, with headless and composable both dominating the marketing speak, there has been a rise in front-end specialists. With great flexibility comes great responsibility, so it’s important to understand how the front-end market is developing and what better way that to speak one of the leading front-end platforms in ecommerce, Front Commerce.

Listen to their CTO and co-founder, Pierre Martin, and Strategic Partnerships Manager, Christian LeLaidier, explain how the platform works.

Having recently talked about profit optimisation for ecommerce with Hypersonix, we’re drilling down into technology solutions that help ecommerce teams improve monetisation of the onsite conversion funnel and today our focus is on Rokt.

We're joined by Rokt's chief product & engineering officer, Bill Barton. Bill was previously vice president, Alexa Proactive Experience, at Amazon, where he spent 10 years building and leading teams that developed Alexa’s spoken language understanding and knowledge capabilities.

Tl;dr what we cover:


What problems Rokt is helping ecommerce businesses solve


How the technology is being used by leading retailers & marketplaces including Ticketmaster


Key product features & business tooling

Migrations are challenging but what’s it like when you’re doing it for the first time having previously not been in an ecommerce focused role?

Jodie Bratchell, ecommerce manager for leading equestrian brand LeMieux, moved into her first digital role in 2018 and shortly afterwards leapt into a Zencart to Magento replatforming project for B2C and B2B sites, as well as being the key ecommerce stakeholder in switching over payment providers.

Tl;dr what we cover:


What it’s like transitioning to an ecommerce role?


The experience leading a replatforming project for the first time


The benefits of deep customer & product knowledge when replatforming


Advice and insights on how to effectively manage a project

In this podcast we discuss Paul Smith's recent decision to move from Magento to Centra's headless platform, interviewing Paul Smith's head of digital Hannah Bennett and Ed Bull from their development agency partner Limesharp.

We've known Limesharp for many years due to their background in the Magento ecosystem, and talked about ecommerce platforms a lot. Last year Ed started working with Centra, a platform we've got a soft spot for! Paul Smith is Limesharp's pilot project and Hannah and Ed have worked together many times of the years.

We were excited to hear about their experience of working with Centra and how the migration is going, we hope you enjoy the project insights.

Businesses consistently underestimate how useful client side testing can be in refining the process for releasing new features and new platforms, before potentially wasting a huge amount of time and money. It's fascinating to see how consistently people's desire to build a site they can be proud of leads to them taking their focus off their customers. Dave Mullen is an experienced CRO specialist who knows how to help businesses fill this knowledge and skills gap.

Tl;dr what we’ll cover:


Integrating testing into full site replatforms & new tech launches


A sensible approach for validating new websites


The role testing should play after launch


How to run a proof of concept