28 min

Empathy & Relevance in Music & ABM — 2/4 REACH– A B2B Marketing Podcast

    • Marketing

How do you gauge the success of your B2B marketing? Is it by how much is expressed? How much is heard? Or by how well the message resonates? In this episode, we continue the story of musician Kishi Bashi as he takes a leap of faith to discover his own voice in an industry known for some of the loudest voices on earth. Emotional intelligence researcher Justin Bariso explains why communication often lacks empathy and how we can improve the relevance of our messaging.

How do you gauge the success of your B2B marketing? Is it by how much is expressed? How much is heard? Or by how well the message resonates? In this episode, we continue the story of musician Kishi Bashi as he takes a leap of faith to discover his own voice in an industry known for some of the loudest voices on earth. Emotional intelligence researcher Justin Bariso explains why communication often lacks empathy and how we can improve the relevance of our messaging.

28 min