36 episodes

Welcome to Reach, a podcast for small business owners who want to maximize their marketing potential. We simplify marketing through casual interviews with industry professionals, people with real-world experience. Each week we'll introduce and breakdown concepts to help you to reach your customers. Reach is a production of the Attainable Podcast Network. Learn more at attainable.fm.

Reach Attainable Podcast Network

    • Business

Welcome to Reach, a podcast for small business owners who want to maximize their marketing potential. We simplify marketing through casual interviews with industry professionals, people with real-world experience. Each week we'll introduce and breakdown concepts to help you to reach your customers. Reach is a production of the Attainable Podcast Network. Learn more at attainable.fm.

    #34 Hash Tags & Tweet Times

    #34 Hash Tags & Tweet Times

    On today’s show we conclude a 3 part series on Twitter and how it can be used by your practice. From reaching new patients to providing customer service to your current ones, Twitter holds a valuable place in your marketing mix. Today we talk specifically about hash tags — what they are, how they work, and which ones should you be concerned with from an audiology or ENT perspective. We also cover the strategies behind picking the best time to tweet. Next up we will cover Facebook and some of the best practices (and off the beaten path tips) that will help you reach more patients there as well. Mentioned in todays episode: Followerwonk - easily check on the best time to tweet As always, we welcome your questions, comments or feedback! Email reach@audigy.com, leave a message for us on CEO or leave a review on iTunes! It’s fast, easy and helps us improve! And don’t forget, subscribing to Reach on iTunes is the best way to keep up with the show. Subscribe to Reach (its free) with the link below. Thanks for listening this week!

    • 12 min
    #33 How We Use Twitter (with data!)

    #33 How We Use Twitter (with data!)

    On today's show we analyze and discuss some of the ways our own membership uses Twitter, including some call outs to some of our Audigy and Audigy Medical members who have done a great job with their Twitter presence.  This is the second part of a new series for Reach covering social media strategies for all of the major social platforms! Make sure to listen to Part 1 (Reach #32 Is Twitter Worth Your Time) As always, if you have an opinion we'd love to hear it! Email or tweet us at our new Twitter account for the show, Mentioned in this episode: The Reach Twitter list of AG/AM members     This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.  

    • 8 min
    #32 Is Twitter Worth Your Time?

    #32 Is Twitter Worth Your Time?

    If you've ever found yourself asking the question, "whats the point of Twitter and is it worth my time?" then today's episode of Reach is for you. We talk about why you may have struggled to get engagement with your tweets, as well as take a critical eye to Twitter as a resource for reaching your patients overall. This is the first part of a new series for Reach covering social media strategies for all of the major social platforms! As always, if you have an opinion we'd love to hear it! Email or leave a comment here! Mentioned in this episode:   This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.  

    • 8 min
    #31 Patient Retention and YouTube Best Practices

    #31 Patient Retention and YouTube Best Practices

    On today's show we sit down with Kirstin Moran of Audigy's marketing team to discuss the recently released Patient Retention Guidebook. Kirstin shares some of its top takeaways, as well as offers as a preview for upcoming Guidebook's which will be released over the next few months. Then, William Smith of Audigy's marketing team talks about YouTube best practices for growing your audience and earning engagement with your videos. Mentioned in this episode:  This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.  

    • 13 min
    • video
    #30 Is Content Marketing a Job or Art?

    #30 Is Content Marketing a Job or Art?

    On today's episode of Reach, William Smith of Audigy's marketing team weighs in with some thoughts on content marketing. Is it a job or is it an art-form (or both?). Discussed in this episode are several articles on the topic, as well as some perspective on the content creation process with Shareefah Hoover of Audigy's marketing team. Mentioned in this episode: This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice. http://www.audigygroup.com/work/marketing

    • 11 min
    #29 Building Communities

    #29 Building Communities

    In this episode, William talks to Renee Dieffenderfer of Audigy Medical about her non-profit, Creations for Cures, and all of the ways she has used social media to build a community around a cause. We also explore Facebook's first community summit and the changes that are coming to Facebook groups. Links: Special thanks to Jeff Stark at Attune Musical Design for the new intro music and musical accents throughout! This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigy.com Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice. http://www.audigy.com/solutions/marketing/

    • 13 min

Customer Reviews

Pour guardhouses ,

Time well spent

Great way to give my marketing mind a quick kick in the right direction..

Joruco ,

Love the conversational tone

Interesting topics, interesting people. Covering a variety of marketing concepts, Reach is a must listen for anyone looking to grow their business.

Player of 2+ years ,

Always fresh. Never dull.

Business-centric podcasts can often be dull. Marketers typically understand how to make OTHERS shine; but aren't always the most engaging on a personal level. That's not the case here. Host Daniel Parscale is very engaging, showing genuine interest in what his guests have to share, and what his listeners stand to gain. I love it. I learn so much from it... and am entertained by it at the same time!

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