18 min

Reaching the COVID-19 Vaccine Hesitant with Sean Duggan SiriusXM Digital Politics with Karen Jagoda

    • News

Sean Duggan VP Advertising SiriusXM shines light on efforts by agencies and other interested parties to educate and persuade people to get a COVID-19 vaccination. Audio ads are being deployed across the SiriusXM network to reach all of those who are eligible to get the shot, while also starting to see a pivot to a local multi-language outreach tailored to under-served communities. Growing interest in targeting using influential podcasts to connect COVID-19 messages to the right audience.

Sean Duggan VP Advertising SiriusXM shines light on efforts by agencies and other interested parties to educate and persuade people to get a COVID-19 vaccination. Audio ads are being deployed across the SiriusXM network to reach all of those who are eligible to get the shot, while also starting to see a pivot to a local multi-language outreach tailored to under-served communities. Growing interest in targeting using influential podcasts to connect COVID-19 messages to the right audience.

18 min

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