300 episodes

If you believe as I do, that intentional and consistent reading is key to success in business and in life, then this is your podcast. My goal each week is to bring you key thoughts and insights from my conversations with those I consider to be among today's brightest minds: our generation's non-fiction authors. We discuss their latest book, as well as their unique perspectives on Leadership, Business, Personal Development, Marketing, Career, and Entrepreneurship. If you love reading, or desire to do more of it, then consider this podcast your audio Cliff's Notes. The Read to Lead Podcast is a four-time Best Business Podcast nominee.

Read to Lead Podcast Jeff Brown

    • Business
    • 4.9 • 495 Ratings

If you believe as I do, that intentional and consistent reading is key to success in business and in life, then this is your podcast. My goal each week is to bring you key thoughts and insights from my conversations with those I consider to be among today's brightest minds: our generation's non-fiction authors. We discuss their latest book, as well as their unique perspectives on Leadership, Business, Personal Development, Marketing, Career, and Entrepreneurship. If you love reading, or desire to do more of it, then consider this podcast your audio Cliff's Notes. The Read to Lead Podcast is a four-time Best Business Podcast nominee.

    451: How to Create, Live, and Sell a Powerful Personal Brand with Dr. Cindy McGovern

    451: How to Create, Live, and Sell a Powerful Personal Brand with Dr. Cindy McGovern

    My guest today used to live just a few miles away from me in Franklin, Tennessee. She also taught for a time at a well-regarded Nashville university (Belmont). Something I too have done (MTSU).













    Her name is Dr. Cindy McGovern. And her newest book just released in September. It’s called Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand.







    She says that, no matter what your role or title is at work, selling is an important part of what you do―whether you’re selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself.







    Creating your own personal brand―and promoting it in all you do―is essential to achieving your professional goals and getting ahead in life.







    In the book, you’ll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.







    Intrigued? Click the play button below to learn more Dr. Cindy and her book.







    Join in on our chat below















    Subscribe: Apple Podcasts | Spotify | RSS















    In today’s episode, I ask Dr. Cindy to share:









    * What to do if you feel stuck between two or more personal brands







    * How to plan your brand the right way







    * What to do if you’ve mishandled your brand







    * And lots more!









    Dr. Cindy’s New Book







    Order you copy of Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand right now!







    Consider Ordering My Book!







    Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!







    Join Note-Making Mastery Cohort the self-paced edition now!







    Get all the details here (space is limited)!







    Dr. Cindy in Action



















    Books Dr. Cindy Recommends







    How to Win Friends and Influence People by Dale Carnegie







    The Most Powerful You by Kathy Caprino







    Check Out These Additional Resources

    • 30 min
    450: Primal Storytelling: Marketing for Humans with Anthony Butler

    450: Primal Storytelling: Marketing for Humans with Anthony Butler

    Today’s guest has an incredible background. He served in Baghdad during the invasion of Iraq. And, somehow, he managed to take the corporate world by storm shortly after finishing his time in the service, despite not having previous business experience.













    His name is Anthony Butler. Anthony has written a book that just came out in September.







    It’s called Primal Storytelling: Marketing for Humans.







    Two years into running his own digital agency, Anthony was stunned when a new client left. The work was good, they said, but the results weren’t consistent.







    So, he set out to fix it—to design a reliable digital marketing system that would always come out ahead.







    The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise.







    Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.







    Intrigued? Click the play button below to learn more Anthony and his book.







    Join in on our chat below















    Subscribe: Apple Podcasts | Spotify | RSS















    In today’s episode, I ask Anthony to share:









    * How his time in Iraq help shaped his thinking as a marketer







    * The driving forces of behavior that marketers must understand







    * I’ll ask him to unpack the primal storytelling formula 







    * And lots more!









    Anthony’s New Book







    Order you copy of Primal Storytelling: Marketing for Humans right now!







    Consider Ordering My Book!







    Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!







    Join Note-Making Mastery Cohort the self-paced edition now!







    Get all the details here (space is limited)!







    Anthony in Action



















    Books Anthony Recommends







    Building a Storybrand: Clarify Your Message so that Customers Will Listen by Donald Miller







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    • 42 min
    449: Communication Secrets of the World’s Greatest Salesman with Carmine Gallo

    449: Communication Secrets of the World’s Greatest Salesman with Carmine Gallo

    Today’s guest is a favorite of mine. That’s right. He’s been here before. In fact, today marks his third visit as a guest.













    His name is Carmine Gallo. He’s written bestselling books like Talk Like TED and The Presentation Secrets of Steve Jobs.







    His brand new book, out today, is called The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman.







    Carmine reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers.







    The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.







    Intrigued? Click the play button below to learn more Carmine and his book.







    Join in on our chat below















    Subscribe: Apple Podcasts | Spotify | RSS















    In today’s episode, I ask Carmine to share:









    * Why the ability to simplify your message is a superpower







    * How to bring purpose to everything you read







    * How to AMP your presentations in order to better inspire others







    * And lots more!









    Carmine’s New Book







    Order you copy of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman right now!







    Consider Ordering My Book!







    Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!







    Join Note-Making Mastery Cohort 3 Now!







    Get all the details here (space is limited)!







    Carmine in Action



















    Books Carmine Recommends







    Thinking Fast and Slow by Daniel Kahneman







    Check Out These Additional Resources







    Grab a copy of Carmine’s book now.







    Find out more about Carmine at his website.

    • 43 min
    448: Transform How You Communicate and Lead with René Rodriguez

    448: Transform How You Communicate and Lead with René Rodriguez

    My guest today is truly one of the best-prepared and most articulate guests I’ve ever had the privilege to welcome to the show. And that voice. I often get compliments on my own voice, but wow!













    Wait until you hear the voice of René Rodriguez. You just might melt.







    But more importantly, I can’t wait for you to hear his message. It’s incredibly compelling.







    René is here today to help us apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results 







    In Amplify Your Influence, he delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills. 







    Perfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they’re in the office, the boardroom, the classroom, or at home. 







    Intrigued? Click the play button below to learn more René and his book.







    Join in on our chat below















    Subscribe: Apple Podcasts | Spotify | RSS















    In today’s episode, I ask René to share:









    * What we can do to prevent the defensive parts of the brain from sabotaging engagement







    * Ways we can apply framing to simply direct answers for better audience reaction







    * How to effectively tie the persuasion models of Aristotle to relevant neuroscience research







    * And lots more!









    René’s New Book







    Order you copy of Amplify Your Influence: Transform How You Communicate and Lead right now!







    Consider Ordering My Book!







    Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!







    Join Note-Making Mastery Cohort 3 Now!







    Get all the details here (space is limited)!







    René in Action



















    Books René Recommends







    Let’s Get Real or Let’s Not Play by ...

    • 41 min
    447: The Inside Story of a Multibillion Dollar Behemoth with Mike Evans

    447: The Inside Story of a Multibillion Dollar Behemoth with Mike Evans

    It’s not every day I get to interview the founder of a multiBILLION dollar startup. Today, however, is indeed such a day.













    That founder is Mike Evans of Grubhub and—more recently—Fixer fame.







    Mike has a brand new book out today that unpacks his story in entertaining fashion. The book is called HANGRY: A Startup Journey.







    In Hangry, Mike details, step-by-step, the grind of building an innovative business with each chapter including sharp lessons for entrepreneurs and startups that he learned on the fly as he piloted GrubHub by the seat of his pants.







    Hangry reveals a decade of eighty-hour work weeks, detailed steps of how Mike garnered his first customers, his hunt for financing dollars, cliffhanger acquisitions, the near collapse of his marriage, a brutally difficult merger, and a pair of tumultuous quit/unquit moments, all to steer the company to become one of the most successful startups in the world.







    There’s plenty of razor-sharp wit, as reveals hard-won truths about how startups succeed—and even harder-won truths about how startups fail.







    Intrigued? Click the play button below to learn more Mike and his book.







    Join in on our chat below















    Subscribe: Apple Podcasts | Spotify | RSS















    In today’s episode, I ask Mike to share:







    * The journey to building and launching GrubHub* The process for developing a personal definition of success * The goal-setting lessons he learned and how he used what he discovered to grow his business again and again.  * And lots more!







    Mike’s New Book







    Order you copy of HANGRY: A Startup Journey right now!







    Consider Ordering My Book!







    Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!







    Join Note-Making Mastery Cohort 3 Now!







    Get all the details here (space is limited)!







    Books Mike Recommends







    Selling for Dummies by Tom Hopkins







    The 7 Habits of Highly Effective People by Stephen R. Covey







    Go...

    • 26 min
    446: The Only Business Metric That Matters with Jeremy Utley

    446: The Only Business Metric That Matters with Jeremy Utley

    My guest today asserts that we all want great ideas, but few of us actually understand how great ideas are born. Innovation, he says, is not an event, a workshop, a sprint, or a hackathon.













    It’s a result of mastering ideaflow, a practice that elevates everything else you do.







    His name is Jeremy Utley, and he is the coauthor, along with Perry Klebahn of IDEAFLOW: The Only Business Metric That Matters.







    They advocate a simple core principle: ideas matter. Instead of focusing on output, innovators focus on input. Instead of obsessing over quality, innovators generate quantity.







    They argue that every problem is an idea problem at its core, and changing the way you think about any problem will unleash success. Innovation is a volume game, and the quantity of ideas drives quality.







    Intrigued? Click the play button below to learn more Jeremy and his book.







    Join in on our chat below















    Subscribe: Apple Podcasts | Spotify | RSS















    In today’s episode, I ask Jeremy to share why he believes:







    * There’s no such thing as a creative person; rather it’s a skillset you develop or don’t* Creativity is important to every organization, not just the “creative” ones* Some of the misconceptions that keep individuals and teams from innovating more routinely* And lots more!







    Jeremy’s New Book (written with Perry Klebahn)







    Order you copy of IDEAFLOW: The Only Business Metric Matters right now!







    Consider Ordering My Book!







    Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!







    Join Note-Making Mastery Cohort 3 Now!







    Get all the details here (space is limited)!







    Jeremy in Action



















    Books Jeremy Recommends







    Surely You’re Joking, Mr. Feynman! by Richard P. Feynman







    The Idea Factory by Jon Gertner







    Shoe Dog by Phil Knight







    Play Nice, But Win

    • 43 min

Customer Reviews

4.9 out of 5
495 Ratings

495 Ratings

@coachpatrickv ,

Always provides motivation and inspiration

I have been listening to this podcast for over three years and always walk away inspired to do more in my own work. Thank you for what you do.

RF NP ,

Read to Lead

I absolutely love Read to Lead! Always informative and inspiring!

Meredith Bell ,

Exceptional host and range of authors

I learn about the latest and greatest business books from Jeff Brown on his Read to Lead Podcast. I appreciate that he asks unique questions of each guest to draw out the key points of their book. Valuable insights and tips in every episode. And each book I've invested in as a result of listening to his conversation with an author has been a wise one. Highly recommend!

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