353 episodes

Welcome to Season 7 of REady2Scale, the go-to podcast for real estate investors, with a special emphasis on multifamily investing. In this podcast, we explore the dynamic landscape of various investment strategies, from real estate to farmland and more, offering you insights, strategies, and stories to enhance your agility and foresight in the market.
Each episode is designed to empower you, whether you're a seasoned investor or just starting out. From analyzing market shifts to uncovering investment opportunities, and from risk management to portfolio diversification, we cover a spectrum of topics that resonate with anyone keen on building wealth through smart investing. Tune in to transform your approach to investing and start moving with the market, not against it.
REady2Scale is sponsored by Blue Lake Capital. To learn more and join us in our multifamily investments, visit: www.bluelake-capital.com.

REady2Scale - Real Estate Investing Blue Lake Capital

    • Business
    • 4.8 • 80 Ratings

Welcome to Season 7 of REady2Scale, the go-to podcast for real estate investors, with a special emphasis on multifamily investing. In this podcast, we explore the dynamic landscape of various investment strategies, from real estate to farmland and more, offering you insights, strategies, and stories to enhance your agility and foresight in the market.
Each episode is designed to empower you, whether you're a seasoned investor or just starting out. From analyzing market shifts to uncovering investment opportunities, and from risk management to portfolio diversification, we cover a spectrum of topics that resonate with anyone keen on building wealth through smart investing. Tune in to transform your approach to investing and start moving with the market, not against it.
REady2Scale is sponsored by Blue Lake Capital. To learn more and join us in our multifamily investments, visit: www.bluelake-capital.com.

    Florida vs Ohio: The Low Down on Multifamily Real Estate

    Florida vs Ohio: The Low Down on Multifamily Real Estate

    Listen in with co-host Jeannette Friedrich and Ken Gee, a seasoned real estate private equity expert with over two decades of experience and a portfolio that includes transactions valued at over $2 billion. Ken shares his unique insights into the contrasting real estate markets of Florida and Ohio, highlighting how strategic adaptations have driven his firm’s success.

    Here's what you'll gain:

    -Market Analysis: Understand the differences and opportunities in the real estate markets of Florida and Ohio, explained through practical examples.
    -Investment Strategies: Discover effective strategies for real estate investment and portfolio management that have been proven successful over billions in transactions.
    -Challenge Management: Gain knowledge on how to navigate and overcome various real estate investment challenges, such as insurance costs and market fluctuations.
    -Value-Add Techniques: Learn about the potential for rent increases and property improvements that drive profitability in multifamily properties.
    -Investor Relations Advice: Receive actionable advice on managing investor relations and capital raising to enhance trust and investment growth.
    -Economic Insights: Hear discussions on current economic factors affecting real estate, such as interest rates and supply issues, and how to strategically respond.
    -Practical Tips: Benefit from Ken's practical advice on acquisition strategies, underwriting, and managing transient tenant bases in competitive markets.

    By tuning into "Ready to Scale," you're not just listening to another industry conversation; you're equipping yourself with the knowledge that could pivot your investment approach and operational tactics towards greater success. With host Jeanette Friedrich and the acumen of Ken Gee, you're privy to a masterclass in real estate's fluid landscape. From deep dives into market specifics to comprehensive strategy outlines, this episode is poised to be a turning point for the proactive listener. Make sure to join us and transform these insights into your competitive edge in the ever-evolving real estate market.

    Prefer to listen in? View the transcripts here.

    Watch full episode here.

    Are you REady2Scale Your Multifamily Investments?

    Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.

    To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you.

    #multifamily #investing #realestate

    00:00 Exploring Resort Communities vs. Single Family Homes
    00:33 Welcome to Ready to Scale: Meet Ken Gee
    01:39 Ken Gee's Unique Real Estate Focus: Florida and Ohio
    02:10 The Journey from Cleveland to Florida: A Real Estate Evolution
    04:14 Navigating Challenges in the Florida Real Estate Market
    06:03 The Art of Value-Add in Multifamily Properties
    06:40 Investor Relations and the Impact of Insurance Costs
    09:03 The Strategy Behind Blind Pool Funds and Syndication
    13:44 Best Practices for Real Estate Investment and Underwriting
    18:40 The Role of AI and Traditional Methods in Property Analysis
    20:19 Sponsor Segment: Ready to Scale with Blue Lake Capital
    21:15 Navigating Supply Challenges in Florida's Real Estate Market
    24:02 The Impact of Transient Tenant Bases on Property Management
    27:28 Exploring the Influence of Geopolitics on Real Estate Investments
    29:42 Advice for Multifamily Investors: Navigating Market Cycles
    33:14 Lightning Round: Getting Personal with Ken

    Producer: Blue Lake Capital
    Strategist: Syed Mahmood
    Editor: Emma Walker
    Opening Music: Pomplamoose
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 41 min
    The Future of Multifamily Investments

    The Future of Multifamily Investments

    Are you a passive multifamily investor seeking stable returns in an ever-changing market? Listen in to discover the essential differences between value-add deals and core-plus strategies, and gain clarity on which approach aligns best with your investment goals. Ellie navigates listeners through the complexities of rising labor costs, material expenses, and evolving rent dynamics, offering practical advice on mitigating risks and maximizing returns even in today’s environment.

    Key Takeaways:
    1. Understanding Investment Strategies: Gain insight into the spectrum of multifamily investment opportunities, ranging from value-add deals to core assets, and the pivotal role of renovations in enhancing property value.

    2. Challenges in Today's Market: Explore the impact of rising labor and material costs, as well as subdued rent growth trends post-COVID-19, prompting a critical reassessment of traditional value-add strategies.

    3. Exploring Alternatives: Discover the merits of core-plus and core investments as compelling alternatives, offering lower risk profiles and steady returns amidst market uncertainties.

    Whether you're a seasoned investor or new to multifamily real estate, this episode offers invaluable guidance on crafting a diversified investment portfolio and adapting strategies to current market conditions. Tune in to REady2Scale and equip yourself with the knowledge and insights needed to thrive in the multifamily investment landscape.

    Prefer to read the episode? View the transcript here.

    Watch full video here.

    Are you REady2Scale Your Multifamily Investments?

    Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.

    To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you.

    #multifamily #investing #realestate

    Time Stamps
    00:00 Introduction to Value-Add Deals and Market Dynamics
    00:33 Welcome to Ready to Scale
    00:44 Rethinking Value-Add Deals in a Down Market
    01:47 Understanding Different Investment Strategies
    06:49 Challenges and Rethinking Strategies in Today's Market
    11:03 Exploring Core Plus and Core Deals as Alternatives
    15:18 Conclusion and Final Thoughts

    Producer: Blue Lake Capital
    Strategist: Syed Mahmood
    Editor: Emma Walker
    Opening Music: Pomplamoose
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 18 min
    Real Estate Agent to Private Equity Capital Raising with Craig McGrouther

    Real Estate Agent to Private Equity Capital Raising with Craig McGrouther

    Dive into the latest episode of REady2Scale to uncover the transformative journey of a real estate pro transitioning from residential sales to the dynamic world of private equity multifamily investments. Hosted by Jeannette Friedrich, director of investor relations at Blue Lake Capital, this episode provides a deep dive into the strategic shifts and opportunities within the real estate industry.
    Jeannette welcomes Craig McGrouther, Director of Business Development at Lone Star Capital, who brings a wealth of experience from his real estate background and volunteer work with Habitat for Humanity. The discussion kicks off with a lively debate on TexMex versus CaliMex cuisine, setting the stage for a conversation filled with hot takes and personal insights.
    Here's what you stand to gain from tuning in:
    1. Career Transition:
    -Discover Craig's journey from a real estate agent to a key player in private equity, focusing on multifamily investments. Understand the motivations and pivotal moments that influenced his career shift.
    2. Potential Implications from National Association of Realtors (NAR) Antitrust Lawsuit
    -Dive into a discussion about the recent settlement and pending regulatory changes affecting real estate agents, exploring the broader implications and how these might reshape the industry landscape.
    3. Insights into Real Estate Strategies:
    -Craig shares his insights on the multiple factors impacting multifamily real estate investments, detailing strategies that range from value-add to capital raising in today's economic environment.
    4. Future Predictions and Market Dynamics:
    -Gain Craig’s perspective on the future of the real estate market, including predictions about industry trends and the potential impact of economic factors on investment opportunities.
    Tune in to REady2Scale for an engaging and informative discussion that could reshape how you think about real estate and investment opportunities. Don't forget to share your thoughts and questions in the comments or reviews, and let us know which topics you'd like to hear more about in future episodes!

    See full YouTube video here.
    Prefer to read the interview? View the transcripts here.

    00:00 Welcome to REady2Scale: A New Chapter in California
    01:36 Introducing Craig McGrouther: From Real Estate to Private Equity
    02:11 The Great TexMex vs. CaliMex Debate
    04:03 Transitioning from Real Estate Agent to Private Equity
    06:05 Navigating the NAR Antitrust Lawsuit in Real Estate
    12:16 Investor Sentiments and Market Dynamics
    19:52 Capital Raising Strategies and Market Insights
    23:49 Predictions and Preparing for Economic Shifts
    27:10 Lightning Round: Personal Insights and Advice
    31:09 Closing Thoughts and Contact Information

    Are you REady2Scale Your Multifamily Investments?
    Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.
    To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you.

    Producer: Blue Lake Capital
    Strategist: Syed Mahmood
    Editor: Emma Walker
    Opening Music: Pomplamoose
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 34 min
    6 Steps for Navigating the Highs & Lows of Multifamily Investing

    6 Steps for Navigating the Highs & Lows of Multifamily Investing

    In today’s must-listen episode, host Ellie Perlman tackles the pressing issues shaking the confidence of today’s real estate investors. Broadcasting from Los Angeles, Ellie draws on her extensive experience as the CEO of Blue Lake Capital to dissect the fears and concerns prevalent in the multifamily market. Join us as we delve into what's truly happening in the real estate sector and learn how to strategically maneuver through these challenging, yet opportune, times.

    Key Takeaways:

    1. Market Trends and Rent Dynamics:
    Understanding shifts in rent increases, with a detailed discussion on how the trends have evolved from significant rises to more stabilized growth. Ellie provides real-life examples from her experiences, including how certain properties have seen substantial rent increases while others are beginning to stabilize or decline.

    2. Investor Psychology:
    The shift from FOMO (Fear of Missing Out) to a cautious approach due to the fear of losing money. Ellie encourages rational decision-making and stresses the importance of vetting deals and sponsors thoroughly to mitigate risks effectively.

    3. Impact of Market Conditions on Property Value:
    A deep dive into how expanded cap rates are influencing property values and what this means for investors. Ellie discusses the critical nature of understanding NOI (Net Operating Income) growth and its influence on investment outcomes, especially during times of market adjustment.

    4. Strategic Diversification:
    The benefits of diversifying investments across different markets, asset types, and sponsors to manage risk and maximize potential returns. Ellie underscores the importance of strategy in diversification, offering listeners actionable advice on how to approach it.

    5. Investment Strategies and Insights:
    Practical advice on assessing new investment opportunities, including evaluating historical rent growth, managing renovations, and considering the competitive landscape with new constructions potentially impacting rent growth.

    6. Engagement with Industry Professionals:
    An invitation for listeners to engage directly with experienced sponsors to gain insights into how they are navigating current challenges in the real estate market.

    By tuning into this episode, listeners will gain a well-rounded understanding of the current market dynamics, learn how to approach real estate investment with a balanced perspective, and receive practical tips on managing investment risks. Ellie’s experience and thoughtful approach make this a must-listen for anyone looking to navigate the complexities of real estate investing with confidence.

    Prefer to read the episode? View the transcript here.

    Watch full video here.

    Are you REady2Scale Your Multifamily Investments?

    Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.

    To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you.

    Time Stamps:
    00:00 Addressing Investor Fears on Rent Growth
    00:27 Welcome to Ready to Scale: Investor Concerns Unveiled
    02:00 Unpacking the Reality of Rent Declines
    05:47 Navigating Investment Decisions Amidst Market Uncertainties
    13:22 Investor Psychology: FOMO vs. Fear of Losing Money
    18:44 Strategies for Mitigating Investment Risks
    19:51 The Importance of Investing with Experienced Sponsors
    21:10 Closing Thoughts and Encouragement

    Producer: Blue Lake Capital
    Strategist: Syed Mahmood
    Editor: Emma Walker
    Opening Music: Pomplamoose
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 25 min
    The Evolution of Investment Strategies with Jeremy Friedman

    The Evolution of Investment Strategies with Jeremy Friedman

    Join us on "Ready to Scale" as we explore the world of commercial real estate with expert Jeremy Friedman, CEO of Stoic Equity Partners. In this episode, you'll learn about different ways to invest in real estate, get a closer look at the growing area of flex industrial properties, and hear Jeremy's thoughts on what the future holds for the market. Whether you're experienced in real estate or just getting started, this discussion is packed with valuable information and insights to help you understand and succeed in the industry.

    Here's what you stand to gain from tuning in:
    1.    Transition from Investment Banking to Real Estate: Discover Jeremy's unique journey from an institutional bond broker in Memphis, Tennessee, to a leading figure in commercial real estate, highlighting the pivotal moments and decisions that shaped his career.
    2.    Insights into Commercial Real Estate: Jeremy sheds light on the nuances of net lease, value-add, and opportunistic investment strategies in commercial real estate. Learn what sets these strategies apart and how they are applied in the real world.
    3.    The Flex Industrial Space: Gain a deep understanding of the flex industrial market, particularly in the southeastern U.S., where Jeremy and his team at Stoic Equity Partners have carved a niche. Understand the dynamics of supply and demand that influence this sector and the strategic decisions investors need to make.
    4.    Challenges and Opportunities: Jeremy discusses the broader challenges facing commercial real estate, including insurance rates and construction costs. He provides insights into how these factors influence investment decisions and the overall market landscape.
    5.    Future Predictions: Get Jeremy's predictions for commercial real estate from 2024 to 2028, focusing on different asset classes and the factors that will influence the market.
    6.    Investment Philosophy: Jeremy shares his approach to investment, emphasizing perseverance, strategic decision-making, and the importance of aligning with market fundamentals.

    Listen to this episode for a deep dive into commercial real estate with Jeremy Friedman, who brings a wealth of knowledge from his diverse experiences in the field. Whether you're an experienced investor or just starting out, you'll gain valuable insights into investment strategies and future market trends. Plus, Jeremy's inspirational career journey demonstrates the impact of adaptability and vision, offering motivation for professionals at any career stage.

    Full podcast video available on YouTube here.

    Available on iTunes and wherever you enjoy your podcasts.
    For further engagement and to explore investment opportunities with Blue Lake Capital, visit bluelake-capital.com and connect with a team dedicated to aligning interests and achieving significant investment outcomes.

    Prefer to read? Review the podcast transcripts here.

    Are you REady2Scale Your Multifamily Investments?

    Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.

    To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you.

    Producer: Blue Lake Capital
    Strategist: Syed Mahmood
    Editor: Emma Walker
    Opening Music: Pomplamoose
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 34 min
    How to Capitalize in a Shifting Multifamily Market

    How to Capitalize in a Shifting Multifamily Market

    Welcome to Season 7 of REady2Scale! To kick off the season, we are beginning with a timely and special series on multifamily syndication in the current year, where we dive deep into the dynamics of a transforming market. In this solo episode, Ellie Perlman, CEO of Blue Lake Capital, provides a comprehensive analysis of the multifamily real estate sector amidst an uncertain economic climate.

    Here's what you stand to gain from tuning in:
    -Understanding the Multifamily Downturn: Ellie demystifies the current multifamily market landscape, explaining how it differs from the golden era of the past decade. Learn about the factors contributing to the downturn and what this means for investors and the broader market.
    -Market Insights and Trends: Gain valuable insights into national and regional trends in rent growth, occupancy rates, and how different markets are responding to the current economic conditions. Discover why the Midwest is garnering attention and the ongoing shifts in the Sunbelt region.
    -Economic Context: Understand the broader economic factors influencing the multifamily market, including interest rates, inflation, and potential recession fears. Ellie offers a balanced perspective on various expert opinions about the future economic trajectory and its impact on real estate.
    -Investment Strategies: Benefit from Ellie's seasoned advice on navigating investments during uncertain times. Learn about the importance of due diligence, stress testing investments, and the critical factors to consider when evaluating potential deals.
    -Real-World Insights: Hear firsthand experiences from Ellie's investment journey, offering practical lessons and strategies that can be applied to your investment approach, especially in a fluctuating market.
    -Looking Ahead: Get a sneak peek into the next episode, where Ellie will address investor fears head-on, providing strategies to maintain confidence and make informed decisions during challenging times.

    This episode is an essential listen for investors, whether you're experiencing a downturn for the first time or seeking to refine your investment approach in light of the latest market conditions. Join Ellie Perlman as she shares her expertise, backed by Blue Lake Capital's significant experience in multifamily syndication, to empower you with the knowledge and tools needed to navigate the evolving landscape of multifamily investments in 2024.

    Don't miss this insightful episode filled with actionable advice, expert analysis, and the opportunity to deepen your understanding of multifamily syndication in today's market.

    Available on iTunes and wherever you enjoy your podcasts.
    For further engagement and to explore investment opportunities with Blue Lake Capital, visit bluelake-capital.com and connect with a team dedicated to aligning interests and achieving significant investment outcomes.
    Tune in, get informed, and move forward with confidence in your multifamily investment journey.

    Prefer to read? Review the podcast transcripts here.

    See full video on our YouTube Channel here.

    Are you REady2Scale Your Multifamily Investments?

    Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.

    To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you.

    Producer: Blue Lake Capital
    Strategist: Syed Mahmood
    Editor: Emma Walker
    Opening Music: Pomplamoose
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 29 min

Customer Reviews

4.8 out of 5
80 Ratings

80 Ratings

bradchandlercoaching ,

An art deserving praise

Ellie is a gifted podcaster with a knack for finding the most interesting and relevant strategies. Her podcast is always informative and I always learn something new. I highly recommend it to anyone who is looking for a well-produced and engaging podcast.

invest With Spark ,

Value packed podcast with great host

Jeanette does a wonderful job eliciting insight and knowledge from her guests about all aspects of multifamily investment. So if you are looking to start investing in apartments communities or take your skill set to the next level, REady2Scale is a must listen podcast.

Wiley2199 ,

Great Balance - Great Information

This is such a great show, with tons of episodes that provide a lot of balance on investing options. Especially when you are investing passively, you’ve got to know what you are getting into and how to make good decisions to find the right partners. Ellie and Jeannette do a great job of bringing that out both from experience and their guests.

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