What's the key to building a billion dollar brand? What's going to give you that edge over your competition? The so-called "gurus" will tell you it's the latest hi-tech silver bullet...that new platform or software that will make everything easy & efficient & will streamline & automate some aspect of your business so that customers will just come rolling in. But that's the true. The key is not easy or efficient, but it costs a lot less money & will make you FAR more. What it is? Listen & find out.