32 min
Real Estate CRMs: How to Choose (and Use!) the Right One for You The Walkthrough™ | HomeLight's Real Estate Podcast
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Smartphones and spreadsheets are okay, but you won't be able to compete with the top-performing agents and teams without your own CRM. The right customer relationship management tool will help you grow and run your business. If you use a CRM correctly, you and your agents will never wonder again what you need to do when the workday begins. In part two of our real estate technology podcast series, Rivers Pearce -- one of BoomTown's early employees -- explains the four features that every good CRM should have. He also talks about how to choose or change CRMs, and whether the franchise-provided CRMs have enough horsepower to run your business.
Smartphones and spreadsheets are okay, but you won't be able to compete with the top-performing agents and teams without your own CRM. The right customer relationship management tool will help you grow and run your business. If you use a CRM correctly, you and your agents will never wonder again what you need to do when the workday begins. In part two of our real estate technology podcast series, Rivers Pearce -- one of BoomTown's early employees -- explains the four features that every good CRM should have. He also talks about how to choose or change CRMs, and whether the franchise-provided CRMs have enough horsepower to run your business.
32 min