Raising Private Money with Jay Conner Jay Conner

The digital age has transformed the real estate industry, opening new avenues for investors to find those all-important motivated sellers. In a recent episode of the Raising Private Money Podcast, digital marketing expert Brandon Bateman, founder of Bateman Collective, joined host Jay Conner to discuss effective strategies for real estate investors. Specializing in online lead generation, Brandon's insights reveal tactics to allocate budgets and target geographic areas to maximize return on investment (ROI) through Pay-Per-Click (PPC) campaigns.


Crafting Budget Strategies for PPC Campaigns
Underpinning any successful digital marketing initiative is a sound budget strategy. According to Brandon, it's vital to consider budget allocation over a six-month period to allow PPC campaigns sufficient time to optimize and gather meaningful data. He warns against high budgets over short timeframes and suggests sustainable investments for at least half a year. Market size plays a crucial role, as smaller markets may not require hefty budgets, and overinvestment can lead to inflated ad costs. Brandon's company tailors its approach based on client goals, recommending specific channels like Google and Facebook to dovetail with market performance.


The Role of SEO in Long-Term Lead Generation
When it comes to long-term growth, Search Engine Optimization (SEO) stands out as a strategy with potentially the best ROI. While SEO leads aren't instantaneous like those from PPC, they are earned through diligent optimization and can prove highly valuable over time. Jay Conner and Brandon delved into this, discussing the patient, strategic game of SEO and how it fits into a diversified marketing strategy for real estate investors.


The Power of Data-Driven Decisions
Bateman Collective's success hinges on a data-driven approach. The company shuns predictions, instead making marketing decisions based on real-world channel performance. This empowers clients to invest in digital marketing without guarantees of a specific number of leads—an approach divergent from the pay-per-lead model, but one that can build more sustainable long-term growth. Clients typically start with monthly investments ranging from $3,250 to $15,000, scaling as required, and these budgets are tailored to the client's objectives and the market conditions.



Navigating PPC and Pay Per Lead
PPC campaigns enable businesses to directly own their data and strategy, a contrast to buying leads from third parties. Brandon underscores that while pay-per-lead might tempt with its simplicity, the quality of leads can differ drastically, and it doesn't grant the control or data ownership that PPC offers. Moreover, utilizing PPC correctly demands specific expertise, leading many businesses to consider outsourcing this aspect of their marketing.


The Art of Lead Generation and Campaign Optimization
PPC, pay-per-lead, and SEO have distinctive roles in marketing, depending on the needs and goals of a business. For those looking to generate motivated seller leads through digital channels, it's crucial to employ the right tools and techniques. Bateman Collective's service suite includes ad creation, targeting, budget management, and leading up to the point of lead generation. After that, the client takes over. This synopsis also hints at optimizing campaigns based on lead feedback, ensuring continuous improvement in lead quality.


Channel Selection: Google vs. Microsoft vs. Facebook
The conversation with Brandon Bateman highlighted the importance of selecting the right platform for PPC campaigns. Google reigns supreme in volume, but Microsoft platforms like Bing offer cost-effective alternatives with lower volume. Facebook's targeting capabilities allow for reaching a broad audience and can be compared to moder

In the world of real estate investing, achieving financial success often hinges on the ability to skillfully navigate the complex arena of private funding and creative financing. Melanie and Dave Dupuis have mastered this art, acquiring over 240 apartments across multiple countries, notably without deploying their initial capital or forging joint venture partnerships. Today’s podcast hosted by Jay Conner sheds light on the diligent craftsmanship of real estate deals by this power couple.
Crafting Calculated Improvements
Dave Dupuis delves into the nuances of enhancing properties–a blend of minor cosmetic changes that significantly raise appreciation while carefully weighing the potential risks, such as increased vacancy rates tied to raised rents. His precision in projecting expenses illustrates the critical balance between improvement costs and rental price upticks.
Embracing the Mathematical Approach
The host, alongside Melanie and Dave, unearths the analytical framework essential in real estate investment. They collectively underscore the irreplaceable role of arithmetical strategies over emotional decision-making, crafting a pathway where clear logic and numbers craft success.
Building Relationships in Financing
The couple's journey to amassing their impressive portfolio started with their initial approach to raising private money, where they proposed mutually beneficial deals. They stress the importance of secure terms for lenders, articulating their practice in navigating owner financing, private and registered funds, and promissory notes.
Strategies for Growth and Stability
Melanie and Dave's philosophy revolves around deal-specific methodologies and stabilizing properties post-growth. Their 'buy, renovate, rent, refinance, repeat' (BRRR) strategy underscores the need for thoughtful exit strategies, illustrating their savvy and systemic approach to building a diverse and profitable real estate portfolio.
Social Media and Education
With a burgeoning social media presence exceeding 700,000 followers, the Dupuis duo harnesses these platforms to share their intellectual capital. They advocate the indispensability of networking, consistency, and educating oneself through meetups and actionable content, as found in their thoughtful book 'iLoveOPM' and free videos offering real estate investing insights.
Conclusion: A Call for Action and Engagement
The episode wraps up on an encouraging note, with Jay Conner inviting listeners to engage with content through various mediums and promoting his 'Raising Private Money' show. Melanie and Dave's parting wisdom is a clarion call to adopt the right mindset, pursue education, and take the actionable steps necessary to create wealth and realize real estate ambitions.
Real Estate Networking Tips: 
"There's always things that you can go to to start learning for free. Start having conversations. You're going to meet property managers there who might have clients who are looking to liquidate. You might meet other owners that are possibly looking at selling and maybe their kids or their beneficiaries are not interested. You might be able to pick things up."
               -Dave Dupuis
10 Lessons Covered in this Episode:
1. Embrace Owner Financing: Utilizing property owners for financing can lead to win-win scenarios, deferring taxes and earning interest.
2. Develop Exit Strategies: Before using others' money, establish solid exit plans to ensure everyone gets paid back in due time.
3. Stabilize After Growth: Following an acquisition spree, take time to reposition and stabilize the properties before pursuing more growth.
4. Simple Ownership Model: Favour one-off deals for simplicity instead of complex syndications, allowing for full ownership and control.

In the dynamic world of real estate, 'co-investing' is a concept where investors pool their funds to participate in larger deals that would be out of reach individually. Brian Davis, a trailblazer in rental automation and co-founder of Spark Rental, offers a platform where investors can diversify their portfolios with a minimum investment considerably lower than the industry standard. By harnessing the collective power of individual investments, members can access a range of property types and deal structures, tapping into the lucrative heart of real estate syndications.


**The Role of Spark Rental**
Spark Rental isn't just the flagship of Brian Davis's vision; it's a comprehensive ecosystem offering education, software, and a vibrant co-investing club. Through it, investors gain insights and tools for both active and passive investment strategies. The platform aims to make financial independence through real estate investing a reality by simplifying the path to lucrative investments and reducing the hassle associated with property management.


**Tools for the Active Landlord**
For those who walk the path of an active investor, resources like rental cash flow calculators, internal rate of return assessments, and interactive maps provided by Spark Rental are invaluable. They offer insights into market trends and the financial nuances of property investment, addressing common pain points such as cash flow forecasting and property management.


**The Investing Club's Clientele**
Brian Davis characterizes the club's typical member as a busy professional who cherishes the gains of real estate without the grind. This passive approach aligns with those yearning for financial growth without the demands of active landlords, providing a hands-off pathway to building a diversified investment portfolio.


**Podcast Takeaway: Solidifying Financial Freedom**
Through the podcast 'Raising Private Money,' Brian Davis and host Jay Conner unravel the intricacies of real estate co-investing, sharing insights that could pave the way to financial freedom. Listeners are not only educated on the essence of passive income but are also encouraged to engage with Spark Rental's resources, which could potentially transform their financial trajectory through the power of real estate investing.


Investment Strategies in Real Estate Syndications: 
"A lot of people when they're new to real estate syndications, you know, they assume that the high returns that real estate syndications aim to pay, come with equivalently high risk. That's not necessarily the case."

- Brian Davis




10 Questions  Discussed in this Episode:
1. What is the core principle behind co-investing in real estate as explained by Brian Davis and how does it differ from traditional real estate investment strategies?
2. Can you discuss the advantages and potential risks associated with investing in real estate syndications, particularly those focusing on multifamily properties?
3. How does the co-investing club managed by Spark Rental vet the real estate deals each month, and what criteria make a deal attractive to the club?
4. With the ideal customer for the co-investing club being working professionals looking for passive investments, how does the club ensure these investments remain truly passive for the investor?
5. Can Brian Davis elaborate on the types of returns and profit splits passive investors can expect when they surpass certain investment thresholds within the co-investing club?
6. Given the diversity of real estate types included in the syndication deals, how does Spark Rental approach geographical and sponsor diversification?
7. How has Brian Davis's previous experience with a hard money lender and the 2008 financ

In the ever-evolving world of real estate, investors are constantly seeking new avenues for funding and innovative ways to attract sellers and buyers. The Raising Private Money podcast invites industry professionals like Alex Capozzolo to share their insights, providing a treasure trove of knowledge for anyone looking to succeed in the competitive real estate market.
Encouraging Entrepreneurial Beginnings
Alex Capozzolo's journey into real estate investment began with a pivotal moment of inspiration upon reading 'Rich Dad Poor Dad' at 22. This eye-opening experience set him and his business partner on a path to explore opportunities in real estate investing. Their close-knit partnership, stemming from a friendship since kindergarten, is a testament to the importance of strong alliances in business ventures. The duo's initial plunge into real estate saw them securing a triplex in Philly, which still stands as their best cash-flowing property. Through the podcast, Alex emphasizes the significance of raising money before hunting for deals—a strategy that has undoubtedly paved the way for their success.
Uplifting Through Private Lending
Alex and his partner have finessed the art of raising private capital. They believe in preempting doubts potential investors might harbor by preparing detailed presentations that not only cover the basics of a hypothetical deal but also delve into local economic trends and future forecasts. This approach highlights the critical role of meticulous preparation and honest communication in securing funds.
One particularly compelling aspect of their method is the consideration of worst-case scenarios. They communicate openly with lenders about options for repayment, showing that protecting their lenders' investments is a top priority. Here, Alex shares a powerful insight: providing potential lenders with a mortgage or a deed of trust boosts confidence since it offers tangible security against their loan, reinforcing the investor-lender relationship.
The Digital Frontier: SEO and PPC in Real Estate
In a candid discussion with Jay Conner, Alex conveys the intricacies of real estate lead generation. While pay-per-click advertising and purchasing leads have been part of their strategy, they now predominantly rely on search engine optimization (SEO) to attract leads organically. Alex's particular expertise in SEO has helped them rank at the top in Google searches for relevant real estate keywords—a significant feat that drives their current lead acquisition.
Alex mentioned an important shift in their business model, moving away from paid leads and pay-per-click campaigns toward mastering the art of SEO. As a result, they now enjoy the lion's share of their leads from organic search results.
Final Wisdom for New Investors
For those embarking on their real estate journey, Alex imparts a nugget of wisdom: capitalizing on personal strengths, recognizing limitations, and engaging in strategic networking are instrumental in cultivating a thriving venture. Understanding what energizes you and partnering with others to cover areas beyond your expertise can accelerate progress and lead to fruitful collaborations.
The discussion in this podcast episode with Alex Capozzolo offers a deep dive into the possibilities of real estate investment. By embracing the power of private lending and exploiting the potential of modern marketing tactics like SEO, Capozzolo and his business partner demonstrate that innovative approaches can significantly impact the industry.
Maximizing Networking in Real Estate: 
"Figure out what you're good at and what you enjoy within maybe a business or a real estate strategy that you're trying to do, and then identify also where your weaknesses are or what you're missing to get you to x y z goal. Spell all that out in your head and then network intentionally to try and fi

Are you ready to unlock the keys to real estate success? Today,  Jay Conner, The Private Money Authority joins Jake Wiley on The Limited Partner Podcast and is here to help you transform the way you think about property investment. 
Jay Conner's story begins with a crisis that became a catalyst for change. After unexpectedly losing his line of credit, Jay was propelled into the world of Private Money and private lending. His response was remarkable; he raised over $2 million within 90 days, pivoting from conventional banking to building a network of private investors. This turn of events not only salvaged his immediate transactions but also tripled his business by tapping into the surge of foreclosures that marked the period.


Adapting to Market Shifts
Jake Wiley and Jay Conner delve into the importance of flexibility in the face of market fluctuations. They've seen the financial landscape oscillate between periods of abundant financing and its stark absence. Their experiences underscore the need to adapt swiftly to shifting circumstances, whether it's by seeking alternative funding sources or embracing new investment opportunities that arise in times of upheaval.

Private Money: A Double-Edged Sword
While Private Money became the vehicle for growth for Jake and Jay, they discuss its intricacies with caution. They highlight the relationships with private investors, emphasizing the necessity for clear communication and robust legal protections to safeguard all parties involved. Establishing conservative loan-to-value ratios is part of their conservative approach, providing some security against unpredictable markets.


The Role of Education
Throughout the episode, the importance of educating potential investors is evident. Jay Conner in particular evangelizes spreading awareness about self-directed IRAs and the concept of private lending. By equipping people with knowledge on how to invest their retirement funds into real estate securely, he has expanded his investment potential while providing valuable returns to his lenders.


Preparing for the Future
As the world once again enters a period of economic uncertainty, both hosts share insights on protective measures and smart investing tactics. They address the complexity of different real estate investments, from single-family homes to commercial properties, and the varying degrees of risk and management they entail.


Conclusion: Empowering Investment Decisions
In a world where economic tides can turn overnight, the episode focuses on the resilience of strategic, well-informed real estate investing. Wiley's invitation to the audience to contribute and learn from their shared knowledge extends the opportunity for growth and success to anyone willing to adapt, learn, and invest wisely.

Real Estate Investment Safety: 
"If you are a real estate investor, borrowing the funds, always give the private lender a mortgage or deed of trust, that mortgage or deed of trust will protect them. That's the only legal recourse that they've got when they've been investing." - Jay Conner


10 Lessons Covered on This Episode:
1. "Credit Crisis": Even with a strong credit score, lenders can revoke credit lines without notice, triggering a need for alternative funding.
2. "Private Lending": Introduction to private money lending as a powerful alternative to traditional bank loans for real estate deals.
3. "Quick Capital": Successfully raising over $2 million in private funds within 90 days showcases the potential of private lending networks.
4. "Investor Care": Diligence in handling investor money is crucial for trust and success in real estate investing.
5. "Leverage Time": Utilize the expertise and time of

Investing in real estate can be an avenue toward financial freedom, yet many find it challenging to break the barrier of funding to initiate or scale their endeavors. 
Enter the world of Private Money -- a realm where opportunities abound for those who understand its dynamics. Jay Conner, an acclaimed real estate investor, and national speaker, sheds light on this topic as he joins Keith Borie on The Wealth Flow Podcast.
Jay, who excels in raising capital independently, brings insights into his transition from traditional bank loans to Private Money during the 2009 financial crisis. His story serves as a testament to the empowering nature of self-directed funding.
Adopting the Right Mindset
The cornerstone of success in private financing, according to Jay, is mindset. 'You can't own real estate until you own the real estate between your ears,' he advises, emphasizing the importance of confidence and education in the field. For many real estate investors, the mental shift from seeking loans to offering secure, profitable opportunities to private lenders is a game-changer.
The Private Money Blueprint
In a refreshing departure from bank loans' stringent criteria, Private Money flips the script. Investors craft their lending programs, dictating mutually beneficial terms. Interested individuals can achieve high returns with security, by tapping into investment capital or retirement funds via self-directed IRAs. This approach not only democratizes real estate investment but also fosters passive income streams for lenders.
Education and Networking: Building Your Investor Pool
Education is paramount in expanding one's pool of private lenders. Jay practices this by conducting luncheons and informational sessions, casting himself in the role of a teacher rather than a deal-pitcher. This strategy has enabled him to develop a network of 47 private lenders, each previously unaware of the potential of Private Money.
The Mastermind Approach to Real Estate Investment
Jay Conner advocates for joining mastermind groups and seeking mentorship as essential steps toward mastering real estate investment. The collective wisdom and support from experienced members can significantly shorten the learning curve and increase the probability of success.
Commendation for 'The Go-Giver'
Additionally, Jay looks to literature for inspiration, recommending “The Go-Giver” as an impactful book that resonates with his philosophy on providing value and building relationships in business.
Harnessing the Power of Self-Directed IRAs
One of Jay's key strategies involves leveraging self-directed IRA companies for real estate deals. QuestTrust, a company based in Houston, Texas, earns praise for exceptional customer service and quick deal funding. Through teaching others about the use of self-directed IRAs for investment, Conner fosters a cycle of education and empowerment.
A Formula for Ongoing Success
Jay's system does not rest solely on initial education, but on nurturing long-term relationships with private lenders. This involves protecting their interests with agreements that ensure flexibility and security, like loan modifications and collateral substitutions. Such considerations cement trust and underline the imperative of looking after one's investors.
In the quest to harness Private Money for real estate investments, this episode provides vital cues for navigating the process successfully. Whether you're an up-and-coming investor or seasoned in the field, considering private funding as part of your investment strategy may well be the pivot toward accelerated wealth and financial autonomy. With wisdom from industry experts like Jay Conner, stepping into the realm of rea