The Real Estate Marketing Masters Mix Podcast is designed for real estate professionals of all levels of experience to amp up their strategies for increasing business and revenue for the long term. It's everything from tips for branding your business to accelerating the sale to securing more listings to managing your database even more effectively, and all points in between. The goal is to provide actionable strategies that you can use today to achieve your goals.
Dave Kohl has been providing real estate marketing and advertising for nearly 30 years. He works with brokers, builders, lenders, and investors on a regular basis. Over the years, he has personally created more than 12,000 unique advertisements for properties around the country which sold.
Co-host Scott Winterroth is a social media and public relations expert with a focus on the real estate community. Having effective marketing and business strategies is one thing, but using them to drive business is another.
Dave and Scott pull from their experiences with industry professionals as well as from their workshops and seminar presentations to feature pertinent and current industry topics for each edition.
Know Your Options – How Pinterest Benefits By Spending $89 Million To Cancel A Real Estate Contract
Dave and Scott examine the how and why of the strategy used by social media company Pinterest to cancel a large office space lease. Hear some ways that both Pinterest and the landlord involved could see financial benefit for years to come because of the $89.5 million dollar cost of a cancellation. This is a […]
How To Market Your Properties In Ways You Can’t Market Them
Dave and Scott details a few of the ways to advertise and market properties toward an ethnic audience, specific income levels, and relocations without worry. These techniques apply to social media (paid or otherwise), print and online advertisements, PPC, mailers and flyers. Find out how your content does not ever need to single anyone out […]
Going Mobile – Mobile Homes, That Is
Dave speaks with special guest Jonathan Tuttle of Midwest Park Capital about the advantages of investing in mobile homes and mobile home parks. Tuttle explains financial and logistical advantages compared with multi-family properties, along with explaining how brokers can more effectively work with their investor clients in this regard.
How Tax Liens and Tax Sales Could Impact Your Efforts
Dave and Scott take a listener’s question and expand upon what agents and investors should know about tax liens and tax sales and how they could impact the ability to complete a purchase or sale of a property. Agents benefit from knowing more about what do suggest if faced with a seller in this situation. […]
Researching Your Farm Area Without Technology
Dave and Scott provide some strategies for newer agents or agents new to a farm area on methods of learning about as many of the properties as possible. Most of the tips apply even if there is not a computer or device involved in the process. The more strategies you apply, the more chances for […]
Why Short Sales Take A Long Time
Dave and Scott provide an overview of the Short Sale process based on questions from listeners over the past few months. Find out why they are called “Short Sales” when they can take months and months to hopefully complete. Find out why not just “any” real estate agent can handle it and what agents and […]