Real Estate Resilience: Navigating Multifamily’s Biggest Challenges with Kenneth Wellar of GREA

Welcome to Deal Flow with Michael Pouliot, CFA, CAIA. This podcast is the go-to destination for high-level private equity and real estate professionals, including institutional investors and market experts handling $10 million to $100 million transactions.

In this episode of Deal Flow, host Michael Pouliot (CFA, CAIA) interviews Kenneth Wellar, Founder of GREA, a full-service national investment and sales platform dedicated to multifamily real estate. Kenneth shares his journey from renovating row homes to establishing GREA, focusing on navigating multifamily real estate’s challenges post-COVID-19. He discusses market volatility, buyer-seller disconnects, and the impact of rising debt and insurance costs. Emphasizing submarket dynamics, Weller highlights growth in the Carolinas and Texas, strong student housing demand, and the importance of long-term investment perspectives and strategic partnerships to thrive in today's complex market.

Kenneth Wellar is a multifamily housing expert with over nineteen years of experience in the industry. Specializing in purchasing, selling, and financing multifamily investments, he has brokered over 28,000 units worth more than $3 billion. Kenneth is involved in numerous real estate organizations, including the National Multifamily Housing Council and the Urban Land Institute. His accolades include the CoStar “Power Broker” Award and recognition as one of the Best Real Estate Dealmakers in Greater Philadelphia by the Philadelphia Business Journal in 2019.

Episode Topics and Highlights:

• 10:09 - Market Challenges Post-COVID-19

• 14:53 - Transition to Commercial Real Estate

• 18:22 - Capital Availability vs. Legacy Properties

• 21:17 - Impact of Rising Insurance Costs

• 22:10 - Evolving Opportunities in Multifamily

• 32:29 - Building Relationships in Real Estate

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