This isn’t your typical marketing podcast. It’s for REAL Marketers. The ones who move fast, ask for forgiveness not permission, obsess about driving results, and actually get sh*t done.
Each week, we’ll have a REAL Marketer on the show to share their truths about marketing including what works, what doesn’t, and what they still don’t know. Consider it your 30 minute deep dive with some of the best marketers in the world who are holding nothing back.
PR is More than Press Releases
Raise your hand if you've heard, "PR is bullsh*t." When done correctly, PR has the power to create invaluable momentum for your organization. In this episode, we chat with Lindsey Groepper, President at BLASTmedia. Lindsey has been with BLASTmedia for the past 15 years and has experience managing campaigns, overseeing the strategic direction of the company, and so much more. In addition to her role, Lindsey is the owner at Statwax and hosts the podcast, SaaS Half Full. We’re talking about why PR isn't bullsh*t, how to develop a thought leadership strategy, ways to create news without news, and so much more.
The Evolving Role of a CMO
One size does not fit all and neither does the role of a Chief Marketing Officer, especially in today's rapidly changing world. In this episode, we chat with Lauren Kelly, Chief Marketing Officer at ThoughtExchange. Lauren is an experienced marketing leader holding previous leadership roles at Dell and PepsiCo. We’re talking about expectations of the CMO, where to focus your efforts, why more marketers should take on product management, and so much more.
Massive Migration: 23 Domains into One
Consolidating 23 domains into one site may seem like a daunting task to some, but for this marketing executive, it's been his reality for the last 18 months. In this episode, we chat with Kacy Maxwell, Executive Marketing Director at Ramsey Solutions. For the past 15+ years, Kacy has worked in all areas of marketing, from managing large-scale social media and website marketing campaigns to launching and managing eight eCommerce websites. Today Kacy leads a cross-functional team of marketers, writers, designers, and developers building the website platform and martech integrations for a site that boasts an average of 6 million monthly sessions. We’re talking about how Kacy and his team consolidated 23 domains into one, his secrets for managing a huge project, what he wishes more leaders would do, and so much more.
Secrets to Creating an Exceptional PR Strategy
Have you heard our attention spans are now shorter than a goldfish? Whether that's a myth or a fact, we only have a few seconds to capture the attention of the public, which is why we have to rethink our PR strategies. In this episode, we chat with Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing communications, PR, and sales leader who has an impressive career bringing visibility to companies and brands to life. We’re talking about how to grab the attention of journalists, best practices for writing pitches, secrets to level up your PR efforts, and so much more.
Our 100th Episode
This is a very special episode of Real Marketers - we're celebrating the 100th episode of our show this week! In this episode, we're turning the tables on Stephanie Cox reveals her biggest tips for hosting a podcast. We're sharing a behind-the-scenes look at how our show got started, how to land your dream guest, how to get yourself noticed by podcast hosts, and so much more. Thank you to our listeners and guests for helping us reach this huge milestone! You have helped us turn the show into what it is today.
How to Create a Strong Community of Practitioners
Sometimes we as marketers are so focused on selling to our customers that we lose sight of what help they really need as a practitioner. In this episode, we chat with Guilda Hilaire, Senior Manager of Product Marketing at Salesforce. Over the last fifteen years, Guilda has spearheaded the use of Salesforce Marketing Cloud, Pardot, Marketo, and Silverpop at companies like Aetna/CVS, Athenahealth, Boston Consulting Group, Liberty Mutual, and Johnson and Johnson. We’re talking about what customers need to become strong practitioners of your product, why you should get your customers involved in content creation, the dos and don'ts of community building, and so much more.
Stephanie, host of the REAL MARKETERS podcast, highlights all aspects of digital marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Practitioners, Not Thinkers
Thank you, thank you, thank you for bringing on marketers who are actually doing the work, in the dirt, and making progress. I’m weary of the public speakers and the thought leaders who haven’t had the challenges that we have in the trenches!
Great marketing podcast!
This is a great podcast for marketers or anyone who wants to learn more about marketing. Each episode is very interesting and offers actionable marketing advice!