Real Relationships Real Revenue - Audio Edition Mo Bunnell

In this episode of Real Relationships Real Revenue, I sat down with Ernesto Pagano, the managing director and partner of Boston Consulting Group. He has a passion for serving his clients and building relationships so I knew he would be a great guest for the show. He is killing it when it comes to creating relationships, adding value, and creating a massive impact. 
 
Topics We Cover in This Episode: 
How Ernesto goes above and beyond for his clients Why you have to be interested in order to be interesting The importance of leveraging curiosity with your clients  Helping clients co-create ideas with you How vulnerability helps you define your value add  The mindset shift needed for growth Why growth comes with discomfort How Ernesto continues to learn Why you need to be there when clients need you, not when it’s convenient  
Ernesto adds so much value and goes above and beyond for his clients, which has led to so much growth and success for him. It’s important to be a good listener and show vulnerability and curiosity so that you can build strong, lasting relationships with your clients, just like Ernesto does. 
 
If you enjoyed this conversation with Ernesto, make sure to check out the Boston Consulting Group website. You can also connect with him on LinkedIn here. 
 
Resources Mentioned:
Check out the Boston Consulting Group website
Connect with Ernesto on LinkedIn

In this episode of Real Relationships Real Revenue, I sat down with Terry Isner from Jaffe PR. Terry has a deep expertise in law firm topics, PR, business development, and so much more. He’s here to talk about all of these things and dive into how we can change the way that boardrooms think and act today. No one wants to be a vendor or a client anymore, we want to be partners, and that requires a shift in the way we do things in business so we can embrace the humanity of it all. 
 
Topics We Cover in This Episode: 
Why we need to be more people-centric in boardrooms
The impact of social issues on businesses today
How to find your company culture
How we can all lead when it comes to the issues we face in the boardroom
Why changing the terminology you use in business changes the mindset
How empathy, compassion, and kindness are linked to your bottom line
Ways to get everyone in the organization involved in bringing in ideas
Getting immersed in learning opportunities for continued growth
The importance of allowing people to be themselves in business
The business opportunities available to us when we adapt to change
How to tackle the hard and scary challenges in business
 
A lot has changed in business in recent years, and the power exists with the people now. To be successful, it’s important for businesses to shift the way they are doing things and focus more on the human-centric aspects and how they can give everyone a voice. 
 
If you enjoyed this conversation and want to connect with Terry and learn more about what we discussed today, make sure to visit his website to check out the resources there. 
 
Resources Mentioned:
Visit the Jaffe PR website
Listen to my conversation with Julia
 

In this episode of Real Relationships Real Revenue, I sat down with Brittany Hodak, the author of Creating Super Fans. This ties in directly with the things we cover on the show such as deepening relationships, so I am happy to have her on to talk about the idea of creating super fans and why it’s important to grow your book of business. 
 
Topics We Cover in This Episode: 
Why it’s important to create super fans  Why you should be creating experiences that people love The five-step framework to creating super fans for your business Tips for fine-tuning your story Why testimonials are so powerful Getting clarity on what your audience wants or needs Why you should start with your empathy over authority Personalizing your customer's experience Why you should try to exceed expectations for your clients Creating net positive experiences  
I hope you enjoyed this conversation with Brittany. As she says, your brand isn’t what you say it is, it’s actually what your clients tell their friends about you. By following Brittany's SUPER framework, you can create super fans that love your work and share it with everyone they know.
 
If you enjoyed this conversation and want to learn more about Brittany, make sure to check out her website here. If you want to read her book, you can check it out here. 
 
Resources Mentioned:
Visit Brittany’s website
Get a copy of Brittany’s book
Check out Tim Grahl’s podcast episode
Listen to the  Storytelling episode
This YouTube with an interview of Joseph Sugarman

In this episode of Real Relationships Real Revenue, I had the amazing opportunity to sit down with Josh Scott. If you don’t know him, he’s the owner of JHS Pedals, one of the largest guitar pedal companies in the world, and in this episode, he shares how he built his business from nothing to a massive organization. No matter your profession, there are golden nuggets in this episode for you. 
 
Topics We Cover in This Episode: 
 
How Josh started his company Josh’s outside-the-box approach to marketing  Why making assumptions is destructive in marketing The importance of being yourself in your business How YouTube impacted his company What contagious marketing is and why it works The power of digital media  How Josh builds trust in his industry Why every business venture is a creative task The idea of adjacent possibilities for your business Why you have to overcome imposter syndrome Why accountability is a key to creativity   
Josh harnessed the power of being creative, authentic, and collaborative, which built deep trust in his industry and grew his business. I know that it is something we can all learn from no matter what industry we are in because as Josh says, business is creativity, and creativity is collaborative.
 
I hope you enjoyed this conversation with Josh as much as I did. To hear more from him, make sure to follow JHS Pedals on Instagram and check out his personal Instagram as well. 
 
Resources Mentioned:
Follow JHS Pedals on Instagram
Follow Josh on Instagram
Check out his YouTube channel

In business, many of us are looking to grow and scale. In this episode of Real Relationships Real Revenue, I sat down with Pam Slim to discuss her new book and how she works with entrepreneurs to really grow their businesses. We discuss creating the right culture in your business, finding and connecting with ideal clients, making offers that your clients can’t refuse, tips for partnerships, and so much more. 
 
Topics We Cover in This Episode: 
Empire vs. ecosystem culture  Why you need to understand your business’s purpose  Tips for making an offer that your client can’t refuse Utilizing “watering holes” to access your ideal clients  Why you should go into partnerships slowly Tips for strengthening your business entity  The phases of scaling your business How Pam ensures that she is always learning Why growing doesn’t mean you’ll lose control of your life  
Remember, your life isn’t going to be out of control if you grow your business. Embrace these tips that Pam shared today so that you can grow your book of business and reach your goals. 
 
I hope you enjoyed this conversation with Pam! She has helped so many people through the business journey. If you are building a business, I can’t recommend her enough. If you want to connect with her, you can do that by visiting her website here. 
 
Resources Mentioned:
Check out Pam’s website
Listen to my conversation with Mike Deimler

Are you ready to create thought leadership that attracts clients to you? In this episode of Real Relationships Real Revenue, I sat down with Bob Buday to talk about how we can bring this concept into our own businesses and attract clients. We discuss topics like the nine elements of great content, the culture of thought leadership, and so much more. 
 
Topics We Cover in This Episode: 
Why thought leadership is so important  The demand and supply aspect of thought leadership The culture of thought leadership The timeline you should expect for results The nine elements of great content The Ripples in the Pond of thought leadership  
Thought leadership is an incredible way to build relationships with your potential clients which naturally attracts them to you. It lets you use your expertise to make the impact you want to have on the world. 
 
If you enjoyed this conversation with Bob, I highly recommend you check out his book Competing on Thought Leadership. You can also learn more about what he does on his website or email him at bob@budaytlp.com
 
 
Resources Mentioned:
Get Bob’s book on thought leadership
Visit Bob’s website
Get the Grow Big Playbook