510 episodes

Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn’t have to be! Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You’ll learn proven processes to implement modern techniques. You’ll learn how to measure their impact. And, everything will be based in authenticity, always having the client’s best interest in mind. No shower required.

Real Relationships Real Revenue - Video Edition Mo Bunnell

    • Business
    • 4.9 • 27 Ratings

Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn’t have to be! Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You’ll learn proven processes to implement modern techniques. You’ll learn how to measure their impact. And, everything will be based in authenticity, always having the client’s best interest in mind. No shower required.

    • video
    Forging New Relationships with Episodic Writing

    Forging New Relationships with Episodic Writing

    The last couple of weeks we have been talking about forming new relationships, getting introduced to whoever you want, and how to do all of this in a scalable way. In this episode of Real Relationships Real Revenue, I’m sharing the last method in scalable ways to meet new people. It’s called Episodic Writing. This is when you write about a topic when something relevant happens as a way to meet certain people.
     
    Topics We Cover in This Episode: 
     
    What Episodic Writing is Where to publish your content How to use this method to meet people  
    Avoid thinking that you are done as soon as the piece you wrote posts. You need to think of this as the starting line, not the finish line. Many people try to use this method but they don’t do it right. You want to be strategic with your time and efforts so that it gets in front of the right people.  
     
    There’s so much more on this topic in The Snowball System in chapter 6. Make sure to check it out for some really useful information that will help you find success with this method. 
     
    Resources Mentioned:
    Check out The Snowball System

    • 7 min
    • video
    Using Social Media as a Lead Generation Tool

    Using Social Media as a Lead Generation Tool

    In this episode of Real Relationships Real Revenue, I’m talking about how you can use social media as a lead generation tool. This one is tricky because few people do this well. There is a method that you’ll want to stick to when going this route. Essentially, you want to post content and use social media to amplify it. Then, you get targeted about who you want to meet and get that content in front of them. 
     
    Topics We Cover in This Episode: 
     
    Who should use social media How to do it properly How to be successful with this method  
    The goal with this method is that you want to go from social media to actually talking in person. Avoid using a spray-and-pray approach. You want to orchestrate this correctly so that you can get into a conversation with the person you’re hoping to so that you can create new relationships and potentially get hired. 
     
    If you want to learn more about social media for lead generation, make sure to check out The Snowball System. It has some really great information on the topic in chapter six. 
     
    Resources Mentioned:
    Check out The Snowball System

    • 6 min
    • video
    How to Make the Most of Your Webinars or Speaking Engagements

    How to Make the Most of Your Webinars or Speaking Engagements

    In this episode of Real Relationships Real Revenue, I’m covering two scalable ways that you can meet new people. One is speaking and one is webinars. These are both related so we are putting them together in this episode so you can learn how to make the most of them. Speaking is an in-person, live event, and webinars are digital live events. So they are both real-time and very powerful. 
     
    Topics We Cover in This Episode: 
     
    How to be successful during these events How to create a call to action  
    The keys to success with these methods are offering a ton of value and having a call to action. You want to offer super valuable information that leads into your simple call to action that is a natural next step. When done correctly, this method has a very high acceptance rate. 
     
    If you want to learn more about speaking and connecting with your audience in a way that converts, make sure to check out my conversation with Pat Quinn. This is an incredible interview and Pat crushes it. 
     
    Resources Mentioned:
    Check out my conversation with Pat Quinn

    • 7 min
    • video
    Scalable Methods for Getting Introduced to New People

    Scalable Methods for Getting Introduced to New People

    In this set of episodes, we are continuing our conversation about how to get introduced to anyone you want. In the last couple of sets, we talked about how to use targeted methods that you can use to create new relationships. In this set, we are talking about really scalable ways to get introduced to many people. Scalable methods are incredibly important. In this episode of Real Relationships Real Revenue, I’m sharing why these are so important and what’s coming up. 
     
    Topics We Cover in This Episode: 
     
    The types of scalable methods How to get started with these methods  
    To make the most of this information, be thinking about the groups of people that you want to get introduced to. Think of buckets of people and the places that they go to. In these episodes, I’ll show you ways that you can get in front of them, offer value, and create relationships with them. 
     
    If you want to learn more, make sure to check out The Snowball System and read chapter 6. We go really deep into this topic and I think you’ll find it really helpful. 
     
    Resources Mentioned:
    Read The Snowball System

    • 3 min
    • video
    The Targeted with Scale Method: What It Is and Why It Works

    The Targeted with Scale Method: What It Is and Why It Works

     
    In the last set of episodes, we talked about growing your relationships in a targeted way. In this set, we are talking about how you can do it in a way that we call Targeted with Scale. That’s because this blends scaled methods. In this episode of Real Relationships Real Revenue, I’m covering the mindset around developing new relationships or rekindling ones that have gone dormant, using in-person forums, value groups, strategic partners, and email marketing. 
     
    Topics We Cover in This Episode: 
     
    What targeted with scale means What I love about this method What in-person forums look like What to discuss at these events Using scarcity for your event The importance of following up What value groups are How to create a value group Examples of strategic partners How to utilize a strategic partnership How to use email marketing as a lead generation tactic Why this method is so effective Ways to tackle email marketing  
    Don’t fall into the trap of thinking that you can’t meet new people or that you can’t do it in a targeted and scalable way. These methods are incredibly effective and I know that if you give them a shot and stick with them consistently, you’ll love the results you’ll get. 
     
    Resources Mentioned:
    Read chapter 6 of The Snowball System
    Listen to my conversation with Craig Budner
    Listen to my conversation with Sandy Lutton
    Listen to my conversation with Dorie Clark
    Listen to my conversation with Nathan Barry

    • 30 min
    • video
    How to Use Email Marketing for Lead Generation

    How to Use Email Marketing for Lead Generation

    This is our last episode of lead generation tactics using the Targeted with Scale method. In this episode of Real Relationships Real Revenue, we are going to be talking about email marketing. This is an area that has so much more potential than people realize. 
     
    Topics We Cover in This Episode: 
     
    How to use email marketing as a lead generation tactic Why this method is so effective Ways to tackle email marketing  
     
    This method is incredibly powerful. The scale you get is huge. It’s such a personal way to add value to the lives of the people on your list and it may lead to them sending it along to other people who might find it valuable. You’ll be amazed at the results. 
     
    To learn more about this topic, make sure to listen to my conversation with Nathan Barry, the CEO of Convertkit. He has some really interesting insights on how to become successful with email marketing. 
     
    Resources Mentioned:
    Listen to my conversation with Nathan Barry

    • 6 min

Customer Reviews

4.9 out of 5
27 Ratings

27 Ratings

CGAMDG ,

BD Jedi

Mo is the Jedi of professional services business development. He has tremendous knowledge and wisdom and shares it in a compelling and caring manner and he has many professionals and firms, including mine. When Mo says something, it’s worth listening to. His Snowball System book is the manual and this podcast is the needed continuous bite size nuggets.

Kyle Farris ,

Mo is a Great Conversationalist

Mo has great facilitation skills that come out fantastically in the interview context. He has a way of provoking information from his guest, synthesizing it with his expertise, and offering keen insights to help just about anyone take themselves to the next level. I look forward to future episodes!

davidmoldawer ,

Fascinating conversation

Really enjoyed the first episode. Great production value, great guest, fascinating conversation about the habits and mindset of high performers. Looking forward to see the rest of the series!

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